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Marketopia CEO Heads to Autotask Community Live
by Marketopia | Sep 15, 2017
Marketopia CEO Heads to Autotask Community Live Terry Hedden, CEO of Clearwater Marketing Agency, to Show Technology Leaders How to Drive New...
4u2grow Announces 2017 Sponsors
by Marketopia | Sep 7, 2017
Datto, AppRiver, RapidFire Tools, Stanton IP Law Firm and Taylor Business Group to Sponsor Second Annual Conference Clearwater, FL (September 7,...
Marketopia to Host Second Annual 4u2grow Conference
by Marketopia | Sep 6, 2017
Clearwater-based Marketing Agency to Host Conference Dedicated to Empowering Technology Services Businesses to Grow and Succeed Clearwater,...
Where Do Your Partners Go for Proven Marketing Help?
by Marketopia | Jun 26, 2017
With the rise of digital, data-based marketing, the marketing world has become more dynamic than ever before. While this opens up exciting new...
Why isn’t my website coming up on Google?
by Marketopia | Jun 26, 2017
I just got this awesome new website, but nobody can find it. What’s going on? My website ranked on Google a year ago, but now I can’t find it in...
4 Tips for a More Effective Channel Partner Program
by Marketopia | May 31, 2017
Your channel partners face more competition than ever before and, to be more effective, they need to be smarter and more proactive in advertising...
3 Email Marketing Tips to Modernize Your Communication Strategy
by Marketopia | May 19, 2017
It’s time to stop regarding email as the “unruly step-child” of your communication strategy. With the right amount of planning and attention to...
How to Increase ROI on Your MDF
by Marketopia | Apr 19, 2017
4 Keys to Effective Marketing Campaigns Whether you’re launching a new product or looking to increase the sales of an existing product, providing...
The Importance of Responsive Websites
by Marketopia | Apr 13, 2017
Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly. With millions of people using the Internet every...
4 Ways Vendors Can Boost Channel Partner Engagement
by Marketopia | Mar 28, 2017
As you move through Quarter 1 to Q2, you’re probably looking for ways you can improve your results and build off your current momentum. It’s the...
3 Best Digital Marketing Practices
by Marketopia | Mar 28, 2017
In today’s world, it’s impossible to sustain a thriving business without the use of technology. That includes integrating technology into your...
3 Reasons to Outsource Your Appointment Setting
by Marketopia | Feb 21, 2017
It takes significant amounts of time and effort to gain face-to-face appointments with qualified prospects, something outsourced appointment setters...
Vendor Marketing—Get the Biggest Bang for Your Buck
by Marketopia | Feb 21, 2017
As a vendor, your priorities are gaining net-new resellers and agents as well as increasing revenue through existing partners. To do both, you need...
Marketing Development Funds—The Easy Way to Grow
by Marketopia | Feb 14, 2017
Every company is looking to increase sales results, and the best way to do so is by getting your name and services out there. Word of mouth alone...
Dial Up Results with Professional IT Appointment Setting
by Marketopia | Feb 8, 2017
Setting up face-to-face meetings with prospects can be one of the most time-consuming activities. According to The B2B Lead, 50 percent of sales...
The Importance of Marketing IT Services
by Marketopia | Dec 14, 2016
According to CompTIA’s 4th Annual Trends in Managed Services report, “the global managed services market is predicted to grow to $193B by 2019, at a...
Marketopia’s Terry Hedden Named as One of the Top 100 Most Visible Channel Leaders
by Marketopia | Nov 14, 2016
Jay McBain, an accomplished speaker, author and innovator in the IT industry, started creating the Top 100 Most Visible Channel Leaders list way...
Marketopia CEO Terry Hedden to Speak at IT Nation 2016
by Marketopia | Oct 31, 2016
Marketopia CEO Terry Hedden to Speak at IT Nation 2016 Clearwater-based Technology Marketing and Sales Enablement Company to Present at IT Industry...
Get the Keys to the Kingdom at IT Nation!
by Marketopia | Oct 26, 2016
Marketopia heads to Orlando, Florida for the 12th Annual IT Nation Conference hosted by ConnectWise. From November 9 – 11, more than 2,500 solutions...
Marketopia Heads to Omaha to Share Essential Marketing Tips
by Marketopia | Oct 17, 2016
Marketopia is excited to be presenting at the upcoming Tigerpaw Conference in Omaha Nebraska. From October 24 – 28, this event brings together more...
Marketopia to Speak at Tigerpaw 2016 Conference
by Marketopia | Oct 17, 2016
Marketopia to Speak at Tigerpaw 2016 Conference Tampa-based Technology Marketing and Sales Enablement Company to Presentat IT Industry Event in...
The Phone Still Closes More Deals Than Your Inbox Ever Will
Why MSPs Need to Reclaim the Power of the Phone in Lead Generation In a world overloaded with emails, ads, and notifications, one channel continues to outperform them all when it comes to closing deals: the phone. While digital marketing helps create awareness and generate interest, it rarely starts meaningful conversations by itself. If you’re an MSP that wants to build a stronger sales pipeline, then relying solely on passive outreach simply won’t cut it. It’s the phone—yes, that simple, old-school communication tool—that still does the heavy lifting in generating qualified appointments and accelerating sales success. This article will walk…
Partners Don’t Want Products, They Want Growth
Why Features Alone Don’t Win You the Channel Most MSPs don’t care how technical your product is; they care about if it will help them grow. If you’re a tech creator trying to build a strong partner network, that’s the mindset shift you need to make. Features are fine, but growth is what gets a partner’s attention. That’s what earns loyalty. That’s where growth technology partners stand out. Instead of leading with spec sheets, they show MSPs how to win new clients, increase average deal size, and shorten the sales process. They give their partners something they can actually use:…
Your Technology Partner Program isn’t the Problem, it’s the Enablement That’s Missing
How to Strengthen Your Technology Partner Program with Better Enablement You can build the best technology partner program in your space, but if your partners aren’t trained to sell, equipped with the right materials, or supported in their go-to-market efforts, they won’t generate results. Without consistent enablement, your solution won’t get in front of or attract customers. Sales slow down, partner engagement weakens, and growth becomes difficult to sustain. Enablement is the operational core of every successful partner program. In this article, we’ll outline what it really takes to enable your reseller partners, how to spot gaps in your current…
MSP Marketing Isn’t Optional When You Need Leads to Survive
Strong MSP Marketing isn’t About Spending More; it’s About Doing it Right For many MSPs, marketing ends up at the bottom of the priority list. When business is steady, it gets deprioritized. When budgets tighten, it’s one of the first things to go. But marketing is the foundation for steady lead flow and long-term growth, not just another expense to be written off. The MSPs that consistently fill their funnel with inbound leads aren’t the ones spending the most. They’re the ones executing consistently. They know how to build visibility, communicate value, and stay in front of the right audience.…
Winning the MSP Channel: A Guide for Tech Companies
If you\'re a technology company trying to grow in the Managed Service Provider channel, the competition is fierce, and standing out takes more than just a great product. Today’s MSPs want more than a vendor, they want a partner who understands their business, supports their sales, and adds real value. This guide will show you how to build lasting, revenue-driving relationships with MSPs and resellers by focusing on alignment, enablement and consistent communication. Understanding the MSP Business Model Every MSP business is different, but most share the same core goals: recurring revenue, client retention and predictable service delivery. That being…
Do You Want to Grow but Don’t Have the Money to?
Why Joining an MSP Consulting Group Could Be the Smartest Move You Make If you\'re like most tech service providers, you’re not short on ambition. You have growth goals. You know where you want to take your business, but month after month, the numbers aren’t lining up, and it’s not because you’re not trying. It’s because the capital you need to grow just isn’t there. This is where most MSPs get stuck. They hit a ceiling; not because of lack of opportunity, but because their budgets, KPIs and sales strategies aren’t aligned to support their goals. That’s where joining an…
You Don’t Need Another Conference, You Need Consistent Leads
Why Technology Partners Deserve More Than Just a Booth and a Badge Conferences have played a central role in technology partners channel marketing for decades. They offer visibility, networking opportunities and face-to-face time with partners, but for enterprise technology creators focused on scale and predictability, the cost-to-value ratio has changed. When a single conference can cost over $50,000 after you account for booth space, staff travel, lodging, display production and time spent preparing, it’s no longer a sustainable way to drive partner growth. More importantly, the outcomes tend not justify the spend. Most technology creators walk away with a list…
MSP Appointment Setting Best Practices
Are you familiar with appointment setting but unsure how to make it work effectively? Generating qualified leads is the foundation of any successful MSP business, but relying solely on word-of-mouth referrals is no longer enough. That being said, many MSPs and IT service providers struggle to secure reliable leads through outbound prospecting alone. That’s where MSP appointment setting can help. By implementing best practices, MSPs can streamline lead generation, improve sales efficiency, and drive consistent revenue growth. This guide outlines effective strategies to help you connect with the right prospects and maximize conversions. What is MSP Appointment Setting? MSP appointment…
5 Things to Look for in MSP & Channel Partnerships
MSP channel partners do more than just resell vendor technology; they represent it. The right MSPs and channel partners act as an extension of your business, bringing your solutions to market, managing customer relationships, and providing technical support. If they do their job well, customers have a great experience with your product. If they don’t, customers won’t see the value, and that reflects on you just as much as it does on the MSP. Not every channel partner is the right fit. Some won’t have the expertise to deliver your solutions effectively. Others may not have the right customer base…
MSP Lead Generation Best Practices
MSP Lead Generation Best Practices Finding new clients is one of the biggest challenges for managed service providers (MSPs). Even if your IT services are the best in your area, businesses won’t hire you if they don’t know you exist. That’s why MSP lead generation is so important. Lead generation is the process of attracting potential clients and turning them into leads, i.e. businesses that show interest in your services. The better your lead generation strategy, the more your MSP grows. There are two main ways to generate leads: paid and organic. Paid lead generation brings in leads quickly but…

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Who We Are
Marketopia founder and CEO, Terry Hedden, sold one of the Southeast’s most successful MSPs and retired in 2012. In 2014, Terry established Marketopia — one of the fastest growing privately owned firms in the US.