Terry Hedden (00:00) I’m excited to announce today’s podcast guest, my wife and the CMO of Marketopia, Andra Hedden. She and I are introducing what could be the most transformative change that Marketopia has ever brought to the IT channel. And that’s...
Most partner programs look strong on paper: defined tiers, structured benefits, and clear requirements. But that is not what determines success. The real test is simple. Would a partner be excited to join your program and actually sell? If the answer is not a clear...
Most MSPs believe they are visible. They rank for a few keywords, have a website, and get occasional traffic. That used to be enough, but it is not anymore. Your prospects are no longer just searching Google. They are asking AI tools to recommend providers, explain...
Terry Hedden (00:00) I’m excited to announce today’s guest, Jason Caras Jason and I were fierce competitors back in the day. Our managed service providers went toe to toe, head to head for the biggest and best customers in Tampa Bay and really throughout...
More Partners Does Not Mean More Revenue Most vendor channel programs measure success by growth. But none of those metrics matter if partners are not generating pipeline and closing deals. The real question is not how many partners you have. It is whether your...