Every company is looking to increase sales results, and the best way to do so is by getting your name and services out there. Word of mouth alone won’t get you to your growth goal. You know you need professional marketing, but maybe you’re short on marketing funds. Marketing development funds (MDFs) from channel vendors matched with a team of marketing experts gives you the ultimate solve.
Channel vendors use marketing development funds, or MDF, as a financial incentive to boost your sales and support marketing activities. Every year, vendors issue $36 billion in marketing funds to partners, yet nearly 50 percent is never used.
With so much money up for grabs, what’s holding MSPs and partners back?
Limited Resources: Many partners don’t have someone responsible for marketing or vendor relationship management.
Lack of Understanding: You may have heard about MDF, but don’t know what’s available to you, the right questions to ask or how to get funding.
Inexperience: Your top priority is serving your clients to the best of your ability—not marketing. It’s no surprise that when it comes to MDFs, you don’t know where to begin.
Partnering with an experienced marketing expert to navigate through the MDF process will help you get the biggest bang for your buck. Many companies don’t realize vendors are willing to pay up to $20K a month for things such as on-going email campaigns, lunch and learns, appointment setters and more. But, getting the marketing development funds is just the first step, you need a team of professionals who understand marketing and can create strategic, engaging and eye-catching marketing materials.
Marketopia’s team of channel marketing experts can help you overcome these obstacles. We’ll fill out the forms and do the legwork, including designing and executing an effective campaign. Contact us today to start taking full advantage of MDF solutions that put you closer to your goals while minimizing the work and expense.
This may come as a shock, but people hate advertisements. Unfortunately, the primary way of informing your prospects...
As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors...
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers...