Google found that 61 percent of users flat out refuse to use a site that isn’t mobile friendly. With millions of people using the Internet every day, it’s more important now than ever that your website is responsive. But, what does having a responsive website even mean?

 

What is it?

A responsive or mobile-friendly website seamlessly scales to fit whatever device your visitors use, making it easy for them to navigate and engage. Hubspot reports that 1.2 billion people access the web from their mobile devices and—if just 10 percent of this mobile traffic is searching for you—that’s a big deal.

 

Why is it important?

McKinsey & Company discovered that 61 percent of users are unlikely to return to a mobile site if they had a problem accessing it, and 40 percent of those users will go to a competitor instead. Providing a website that can be easily navigated with minimal errors increases your sales potential while delivering a positive user experience.

 

How does it help me?

A responsive website not only lets you maximize your mobile traffic, it also saves you time and money since you don’t have to create and maintain multiple sites. Plus, by delivering a great visitor experience on every platform, you increase your chances of getting them to engage and convert.

Does your business need a responsive website? Do you already have a responsive website, but need help refreshing the content? Marketopia is here to help. Our experts in content, design, SEO and more will optimize your website to make the most of mobile traffic and boost sales. Contact us today to learn more.

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