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Channel Growth-as-a-Service

Beyond Products: Building Successful Partner-Vendor Partnership

Channel Growth-as-a-Service (CGaaS) bridges the vendor-partner gap, addressing reseller pain points and providing vendors with a sustainable competitive edge. Our comprehensive sales and marketing tools, training and services foster collaboration for mutual success. It’s your one-stop shop for a thriving partner program.

More vendors are outsourcing their in-house channel partner program for cost savings, efficiency and specialized knowledge.

This is How We Do It

Our industry-leading solution empowers resellers with the tools and training they need to drive their sales growth. The result? A loyal network of confident, successful partners propelling your business to extraordinary heights.

Services and Enablement

Empower and Equip with Marketing & Training

We equip partners with a comprehensive suite of targeted digital marketing (SEO, PPC, social media, email) that generates leads and tracks results, while ready-to-go campaigns featuring tech-focused content address prospect needs. Professional branding and customizable sales assets further enhance credibility and close deals. Rounding out partner success, our industry training program offers over 70 on-demand classes and live sessions, covering sales, marketing and business development.

Tools and Systems

The Growth Machine, the ultimate CRM and sales and marketing automation platform, empowers success from lead generation to close. This single-pane-of-glass platform boasts features like an extensive marketing campaign library, customizable assets and fast deployment. Manage partners seamlessly with features like unlimited monthly emails, business reputation management and a unified inbox. Track progress with robust campaign reporting, customizable sales pipeline tracking and call metric tracking.


Full-Service Marketing Support

With a direct line to our award-winning, in-house marketing agency, concierge experts provide targeted, co-branded, multi-channel marketing campaigns. From design to deployment, we do it all. And with Marketopia, your partners have access to comprehensive asset bundles, including blogs, newsletters, videos, sell sheets, direct mailers, social media posts, pitch decks, sales scripts and more.

Expert Channel Advisors

Our concierge service professionals tailor marketing plans, manage assets and implement campaigns in The Growth Machine. Dedicated marketing managers act as an extension of your team, crafting annual plans, reviewing metrics and coordinating activities. Finally, gain insights from Marketopia CEO Terry Hedden’s personalized growth consultations, leveraging his real-world experience for your success.


The Marketopia Advantage

Our extensive experience working with MSPs and VARs gives you a significant advantage. We help you identify ideal partners and empower them to succeed.

Check Out Our Other Services

Marketing Services

Our award-winning agency does everything from brand development to website design

Appointment Setting

Marketopia’s professional appointment setters provide a pipeline of qualified leads

Sales Enablement

Comprehensive MSP and vendor sales solutions and resources, all under one roof

Partner Programs

Personalized partner bundles include training materials, sell sheets and more

MDF Support

Our industry experts help you maximize your market development funds

Ready to Unlock the Full Potential of Your Partner Program?

Marketopia’s CGaaS is the key to driving mutual growth and achieving extraordinary success. Get in touch today to see how we can build a better vendor-partner partnership.

Marketing Services

Appointment Setting

Sales Enablement

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