It’s time to stop regarding email as the “unruly step-child” of your communication strategy. With the right amount of planning and attention to detail , email marketing can grow into your most significant lead generation source. Email marketing generated 174 percent more conversions than social media in 2016. It was last year’s dominant marketing channel, and —thanks to creative developments in design, automation, content and analytics—it still holds significant value in today’s marketing communications landscape.

The IT channel is uniquely positioned to capitalize on the potential $44 ROI for every dollar spent on email marketing. The tips below are

 

Think Mobile

Smart devices are increasingly available—as is access to email. This means more people are checking their emails on their phones. Business owners and decision-makers, especially, are checking their emails on their phones between meeting and traveling for work. 42 percent of users yet only 17 percent of marketers optimize their email for mobile.

Your subject line or content might not be the problem. Make sure youoptimize your emails for mobile and watch your lead pool expand.

 

Put Data in the Driver Seat

“Set-it-and-forget-it” may be convenient and but it’s not very intuitive. The future of email is data science and analysisthat provide marketers with valuable insight into user behavior and email preferences. Using d

More business owners are seeking your services than you think—be more intentional with your content creation to improve your chances of capturing attention.

 

Warm Up Your Cold Prospects

You may be excited about the new email list you bought but make sure your open rate expectations are conservative. Thanks to increasing cyber security concerns, 90 percent of cold emails go unopened. The ten percent of

There’s still opportunity with cold call lists but you have to be strategic—build trust with personalized headlines and compelling call to actions to improve your open and response rates.

These email marketing tips are just a taste of what it takes to build out a successful campaign. Marketopia specializes in content creation and design, plus we have the data to prove our methods get the results you need to boost sales and revenue. Contact us today to start taking full advantage of our dynamic email marketing campaigns that will help you connect with valuable clients.

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