4 Keys to Effective Marketing Campaigns

Whether you’re launching a new product or looking to increase the sales of an existing product, providing partners with marketing development funds (MDF) is critical to your success—and theirs. But, funds alone aren’t enough. You need to back those funds with these four smart strategies to increase ROI and reach your goals.


Responsive Website Design

Techcrunch found that U.S. Internet users now spend the majority of their online time on mobile. It’s no wonder why having a responsive website is critical to the success of you and your partners’ businesses. In addition to providing multiple ways visitors can access your site, responsive websites are also cheaper than creating multiple sized websites. You’ll spend less money upfront, and open up the potential for more sales from mobile devices.


Appointment Setting Services

Whether you have an existing appointment setter, are looking to hire one, or have never experienced the advantages up close and personal, starting today you should make it an essential part of any campaign. An appointment setter acts as an extension of your or your partners’ company and makes the phone calls you may not have the time or resources to make. For a fraction of the cost of doing it yourself, your appointment setter converts leads into warm appointments and nurtures relationships to help you easily close more deals. Less money spent on time and resources means you and your partners net more from each closed deal.


Social Media

Being able to reach your audience across multiple channels Cross-channel marketing is essential to gaining top-of-mind awareness. To increase ROI, you should consider how you currently use social media and how you can integrate multiple channels in any given campaign. Social media is a place to develop credibility and start meaningful conversations with prospects. By actively posting and responding, you’ll strengthen relationships that ultimately lead to sales. Proactively monitoring and reporting ROI will help you determine where you can improve and what tactics work best for you.


Email Marketing

Email marketing is another key element of every effective marketing campaign. Informing prospects of new products and promotions makes them more likely to engage and buy. Plus sending relevant emails as timely follow ups based on how they engage with you can significantly increase ROI. Using segmented lists ensures you get your emails in front of the people that matter most. Testing variables such as subject lines and calls-to-action helps you identify what’s working and what’s not.

Providing MDF to partners is a big investment, but a worthwhile one if you’re doing the right things to deliver increasing ROI and climbing sales. Marketopia works with vendors to implement effective marketing campaigns using these four must-have strategies and more. If you’re ready to shift your MDF results into high-gear, contact us today.