3 Tactics to Send Your Inbound Leads Through the Roof

3 Tactics to Send Your Inbound Leads Through the Roof

If you had the opportunity to add a competitive edge to your business, you’d take it right?

Well, you can’t level the playing field between you and your competitors if you’re still relying on outbound marketing to generate leads. It’s time to fully submerge into the depths of attracting leads with inbound marketing campaigns.

There are many reasons why inbound marketing is the best way to boost your bottom line. You earn your lead’s attention instead of fighting for it through paid advertisements without establishing a reason for them to trust you. Plus, Search Engine Journal found inbound leads cost 60 percent less than outbound leads.

But what goes into an impactful campaign that attracts inbound marketing leads? Well, there are a lot of moving parts, but these three tactics are what will make or break your campaign:



So, you’ve created the most innovative inbound marketing campaign in your industry, but is it getting in front of the right people? If your website pages and blog content aren’t SEO-friendly, qualified inbound leads will never find them.

A 2017 HubSpot study found that 61 percent of marketers say improving SEO is their top inbound marketing priority, and it makes sense. If you aren’t researching relevant keywords and placing them in the right spots in your content, customers won’t even find you and your bottom line doesn’t have a chance to budge.



This powerful tactic gives you the opportunity to position yourself as a thought-leader by writing posts about industry-specific trends or issues, as well as new technologies. Social Media B2B found that B2B companies with an active blog generate 67 percent more leads per month than companies without one.

Yes, that is 67 percent more leads. But not just any blog post will get you there! Your insights must provide value to your target audience by helping them solve a problem. By providing advice in the form of a blog, you’ll build the trust needed to engage inbound marketing leads with your company, plus it helps with SEO.


Social Media

Consumers are spending more and more time on social media platforms every day, so when you’re trying to attract inbound leads you have to meet them where they are.

According to Social Media Examiner, 79 percent of marketers said they saw increased traffic with as little as six hours a week invested in social media marketing. It’s worth your time to learn what networks your leads are using, and then create exclusive and engaging content to build an incentive for them to follow you on each platform.


We Lead the Way

As the premier marketing and lead generation agency for the IT channel, the Marketopia team is comprised of inbound leads generation experts that know exactly what it takes to create an unmatchable inbound marketing campaign.

If you’d like to learn more about what we’ve got up our sleeve to send your inbound leads skyrocketing, give us a call at 844-4U2-Grow (482-4769), ext. 806, or send us an email.


Creating a Brand Logo – 3 Things to Remember

Creating a Brand Logo – 3 Things to Remember

Think about the organizations that you trust to deliver products or services. What’s the first thing that pops into your mind? It’s their logo, isn’t it?

Well, you’re not alone. According to Crowdspring, it only takes consumers 10 seconds to form a first impression of a brand by its logo. That’s a lot of power for one image to have, and shows why effective logo design is so incredibly important.

In general, your logo is the visual representation of the products or services you offer, the values that your organization embodies and the impact that you have on the consumer. A successful logo can subtly – but clearly – communicate all these things in a way that resonates with your audience. So, when it comes to crafting a powerful logo, keep these three simple tips in mind:


Less is More

Ah, long forgotten simplicity. When creating a brand logo, or any design that represents an organization, most business leaders get carried away with the idea of being louder than their competitors. Yes, you need to stand out from the crowd, but complicating your logo isn’t the way to do it. Present your audience with a logo that’s easy to digest, and they’ll appreciate the simple aesthetic.


Consistency is Key

Your company isn’t a bland, tasteless organization. It has characteristics, a mission, values and a stand-out personality. So, convey that to your audience through your logo! If you think long and hard about what they say, you’ll end up with an effective logo design that communicates your overall message while staying on-brand.


Make it Memorable

According to MarketingProfs, the logos of Nike, Apple and McDonald’s are the most memorable across the globe. These organizations put time and effort into creating a well thought out logo that accurately depicts their brand without going overboard.

To create a unique and timeless logo, be sure to avoid trendy designs and colors that will eventually become outdated, but don’t settle for a boring visual either! You don’t want to be drowned out by your competitors, so your logo needs to be branded in your prospect’s and client’s memories.


How Marketopia Can Help:

When it comes to design, the Marketopia team knows how to make a good business logo. We prioritize learning the ropes of your business, your strategic plan for growth and your unique brand. With great thought and reasoning, we translate your story into an effective logo design that prospects can’t resist.

We’re making 2018 the year of more for YOU – more sales, more leads and more profit. To find out more information on how Marketopia can help you create a compelling business logo, give us a call at 844-4U2-Grow (482-4769). Ext. 806, or send us an email at hello@marketopia.com.


The Power of Video Marketing

The Power of Video Marketing

In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we also covered the common myth that MSPs are determined to replace your existing team, and the myth that MSPs are too expensive. Now let’s take a look at a major concern: security.

Are your clients still on the fence when it comes to relying on an MSP vs internal IT? Do they worry that it will mean a serious risk to their security? They’re not alone, but we’re here to dispel that myth with some serious facts to help you ease their concerns and earn their business.

70% of businesses would prefer to pay for support in matters of cybersecurity, rather than do it themselves.
Your clients are likely among those businesses, focused on keeping security strong but not armed with the right staff, resources or expertise to take it on in-house. So now they’re worried about how to staff up or working on understanding managed services and how they might be able to help.


What Do MSPs Do?MSP vs internal IT – busting MSP myths

Well, when it comes to security, a lot. Security is one of the top five concerns for businesses all over the world right now, which means your clients are just as worried about it as you are. But handing over access to their most important data and systems makes your clients understandably nervous about security risks. It’s up to you to help them understand that you’re on their side, an expert in locking down their security and ready to make security simpler.

Your clients need to hear that you have their security top of mind. Help reassure them by reinforcing your focus on being ahead of new attacks, and recommit to your position as their cloud guru, ready and able to help them move everything to the cloud without risking their vital information.


Advanced Security Protection

Just like the rest of the managed service provider industry, you are devoting time and resources to making sure your clients can work on-site or migrate to the cloud with minimal downtime and maximum protection. As you speak to current and potential clients, let them know that security is one of the main reasons a company will choose to work with an MSP, and help them see that you’re the one who will armor their businesses against threats, allowing them to focus on growing faster thanks to your proactive protection.

If you’re talking to companies looking for IT managed services, leverage security as a foot in the door instead of a roadblock. Counter their concerns with your expertise, dedication and focus, and you’ll start seeing the benefits as new and existing clients turn to you for their security needs.

It’s time to get the information you need to combat MSP myths and get down to the business of helping your clients succeed. Download our guide to Busting MSP Myths today.


How to Propel Prospects Through the Funnel with Compelling Copy

How to Propel Prospects Through the Funnel with Compelling Copy

“We’re not like other companies in the channel,” said every technology company—ever. Now, we’re not saying that’s not true, we’re just saying it’s not us you have to convince. Chances are, you’re not the first or only vendor your prospects have considered. Since they don’t have the technical knowledge to truly understand what sets you apart, you’re going to have to engage them with compelling content they can actually understand and digest.

Developing high quality content that’s relevant to your target audience is often all it takes to separate you from your competitors—even if your solutions aren’t all that different. Read on for a few tips to help you improve your website content and attract more customers.


If It Bleeds It Leads

That may sound dramatic but it’s a widely used journalistic principle you can apply to your website writing. Most web users don’t read your website in its entirety, they scan it for what applies to them. If you want to keep your bounce rate low, you’re going to have to put your most compelling content at the top—preferably in bold. Think of your headline text as a news pitch—you need to convince visitors they should read further by accurately describing the text to follow and why they should care.


Don’t Drop the Needle in the Haystack

Don’t make your visitors scroll for the content you promised them. If they found you via google search, they are looking for something specific—which means they’ll get annoyed and bounce off your page if you don’t serve it up immediately. Break up sections of text with sub headers that visitors can easily scan to find the content most relevant to their needs.


Don’t Make It About You

“We this,” and “we that,” is totally boring for new page visitors to read. If you want to capture your readers’ attention, let them know you’re here to help. No one wants to read your autobiography on the homepage. Your prospects are searching for solutions to their challenges and you need to highlight your commitment to them, not all your business accolades. Count the number of time times you’ve written “we” or “us”—if it outnumbers the “you’s,” your copy needs some work.


Keep It Simple

Those gigantic SAT words you studied for months aren’t going to win you any points on the internet. Your prospects don’t want to sift through pages of flowery, complex language to try and figure out if you can help them. The shorter your sentences, the better—and bullet points hit the mark for your target audience. Remember, you’re selling to stakeholders who do not have time for you to beat around the bush. Get to the point if you want to capture the lead.


Hire Someone to Do It for You

Wait—what? Why did we give you these tips just to tell you to hire a writer to do it for you? Because writing compelling copy takes time—and as a business owner, that’s more valuable than whatever you’ll pay to have an experienced writer do it for you. While you’re an expert in all the technical details of your business, you need someone who can research what’s important to your target audience, communicate how you can help them solve problems and expertly wield SEO keywords that ensure the right people find your site. That’s a huge project that takes you away from the key role you play in your business. Can you afford that?

If the answer is no, you’re not alone. That’s why Marketopia provides full-spectrum marketing support to vendors and IT businesses that would prefer to focus on what they know and leave the heavy writing, design and SEO lifting to us. We’ll help you position your brand and solutions in front of the people who need it most—which means you get to help people while growing your bottom line.


Improve Search Engine Ranking – Are You Showing Up?

Improve Search Engine Ranking – Are You Showing Up?

When is the last time you clicked past page two on a Google search? If you can’t remember, it’s because you’re one of the 91 percent of people who don’t click past the first few pages of search results. Now, think about what that means for your business—it’s definitely worth investing in an SEO strategy that will position your company in front of the people who are searching for the services you provide.

To improve your search engine ranking, however, is easier said than done. Google’s algorithms continue to evolve so you’ll have to adjust your strategy as you go. With the right approach, you can significantly increase the amount of new business you generate online. Read on for a few tips and tricks to help you master the SEO puzzle.


Claim Your Space

Claim your Google My Business (GMB) listing and ensure all information is complete and accurate. Since 69 percent of searches are location-specific, Google uses GMB data to help make search results more accurate and relevant.


Dust Off Your Writing Handbook

Write content on your website that is useful and relevant to the products and services that you provide. If you bait people with preview text only for visitors to discover your content isn’t what they were looking for, your bounce rate will increase and Google will demote your site. Make sure your content is easy to read, error-free and valuable to your target audience to boost your SEO ranking.


Save the Stuffing for Thanksgiving

Do not—we repeat—do not “stuff” your pages with keywords. Valuing quantity over quality is an ineffective approach that can result in a Google “timeout” which could negatively impact your ranking. Instead, ensure every page has an H1 tag that includes a relevant keyword.


Encourage Visitors to Stay a While

Make sure each page’s content links to other pages on your site when it makes sense to encourage visitors to spend more time on your website. In addition to helping them gain a better understanding of your services, it tells Google your business is legitimate and your site is relevant to your target audience.

Mastering SEO takes time and experience. While these tips can help you organize your strategy, don’t think of SEO as a set-it-and-forget-it task. Protect and improve your search engine rankings with weekly proactive maintenance and monitoring.

If you prefer to leave SEO to the experts (and we highly suggest you do), Marketopia offers specialized marketing options that can supercharge your digital marketing beginning with—but not limited to—SEO digital marketing jet packs.

I’m Ready to Jump to Page One on Google


How to Write a Press Release That Gets the Media’s Attention

How to Write a Press Release That Gets the Media’s Attention

Want to engage industry and local media? A well-crafted press release is a tool for positioning your brand in front of a larger audience via press coverage. It’s a short piece with a simple structure, but the writing should be anything but basic. If you want to give your press release legs, you’re going to have to package your story in such a way that a busy journalist sifting through hundreds of emails will feel compelled to stop and read it—and it should be so well-written that they don’t think twice about publishing it.

Follow these three steps for writing a press release that actually gets published so you can share your company’s great news with the world.


Figure Out the Un-Boring Angle

Before you write a press release, ask yourself, “Is this newsworthy?” When you’re the size of Microsoft or Apple, even the latest bug fix or minor update is news. But as a smaller technology business, you have to figure out a way to make reporters care. To do that, ask yourself if your story has one of these elements journalists care about:

  • Competition—the best stories normally involve some type of conflict. Are you bold enough to call out a competitor’s approach and serve up a better alternative? Are you a little guy raking in more of your fair share of market revenue? These are the types of conflicts that can snag a reporter’s attention while maintaining a positive image for your brand.
  • Geographic location—reporters typically cover a specific area so if you can tie your story to a geographical location and show that it’s relevant to the people who live there, it will give your press release legs.
  • Extremity—as in the new and the next, the best, latest, greatest, most, cutting-edge—if you can apply one of these superlatives to your story, it’s probably newsworthy and will get some attention.


Write a Killer Headline

The only thing harder than finding a newsworthy story angle is writing a headline that will actually inspire a journalist to open your email. Make no mistake—this is the most important part of your press release. Think about the number of emails a reporter gets in a day—even if you’ve figured out the perfect angle and crafted an outstanding press release, no one will read it if your headline doesn’t capture his/her attention. A few tips for writing a great headline:

  • Keep it short—tease the story without going into granular details. An air of mystery makes the story worth reading.
  • Be clear—steer clear of gimmicks and avoid forcing your wit.
  • Be accurate—the easiest way to irritate a journalist is to send them a story that has nothing to do with the headline. Do this too often and they will simply mark your emails for their junk folder.
  • Write for the front page—think about headlines that make you pick up a newspaper or magazine, or click on a story online. Ask yourself who cares and why, then model your headlines after those stories.
  • Use active voice—passive voice is both uninspiring and wordy. Plus, journalists will assume the press release will need too much editing and skip it.


To. The. Point.

Immediately. Forget about the standard 5w order. The first few sentences should answer:

  • Who
  • Who cares
  • Why
  • Where
  • When


Establish the newsworthiness first, then filter in details that pull the story together. Think of crafting your press release like a meal at a fine restaurant: serve up a piping hot appetizer—the first paragraph—that is delicious enough to get everyone excited for a meal but not filling enough for them to feel satiated. Then give them the meat and potatoes—story details and relevant quotes to make up the body of your story. Offer dessert at the end—additional information that adds to the story but isn’t required to make your point.

Writing a press release can be challenging when you’re busy running a business. If you don’t think you can add one more thing to your plate, you may need a partner that can help you refine your public relations strategy. Marketopia—the IT channel’s leading marketing agency for vendors, service providers and other industry partners—can help you communicate more effectively. For more information about how Marketopia can help you master public relations check out our vendor marketing solutions. You can also reach us at 844-4U2-Grow (482-4769), ext. 806, or email us.