Why You Need to Invest in Social Media Marketing—Now

Why You Need to Invest in Social Media Marketing—Now

Want to accomplish your marketing objectives? Start taking social media seriously. When you’re running a business, social media management tends to take a backseat to other priorities. But, today’s savvy marketers know that the easiest way to consistently refresh your lead pool is to integrate social media into their marketing plan.

Facebook, Twitter and LinkedIn all offer multiple forms of paid social media opportunities. While organic content still has value, paid social media advertising is critical to the success of your overall digital marketing strategy. Read on to find out why.

 

You Can Only Get So Much for Nothing

The sheer amount of content available online reduces the likelihood of organically reaching users who need your services. We’ve all been riding the wave of organic reach, but social platforms—Facebook especially—are making it more difficult to engage with their followers for free. This means you have to “prove” your content is relevant by paying to get your it to a targeted audience.

 

Your Grandma Isn’t Buying Your Services

It’s going to take more than moral support from your family and friends to rake in revenue from social media–you need to position your brand, services and promotions in front of the people who actually need them. Paid social media advertising is a cost-effective way to expand your brand awareness online, with the added benefit of allowing you to target key demographics.

 

You Need to Drive Action

Paid social media ads empower you to drive user response and boost online engagement by including call-to-action buttons. Whether you want them to call you, visit your website, fill out a form, watch a video, read a blog or download a whitepaper, paid social media is the most effective way to herd people to specific places online.

Paid social media is a vital component of any comprehensive marketing campaign. But, before you dive in, you have to consider the elements of an effective strategy—the creative costs of building and integrating social into your digital marketing plan, establishing an effective budget based on the available options on each platform, plus the time and diligence required to execute, monitor, report and analyze the results.

If you don’t have the staff to help you maintain your social media, you should turn to a partner that can help you monitor and manage your platforms. Marketopia—the IT channel’s leading marketing agency for vendors, service providers and other industry partners—can help you develop an effective social media plan to build your brand and generate leads. For more information about how Marketopia can help you master social media advertising, check out our MSP marketing solutions. You can also reach us at 844-4U2-Grow (482-4769), ext. 806, or email us.

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Marketopia CEO Heads to Autotask Community Live

Marketopia CEO Heads to Autotask Community Live

Marketopia CEO Heads to Autotask Community Live

Terry Hedden, CEO of Clearwater Marketing Agency, to Show Technology Leaders How to Drive New Business and Boost Sales

Clearwater, FL (September 15, 2017) – Marketopia—a marketing and sales enablement agency built on real-world IT channel experience—today announced that CEO Terry Hedden will host a workshop at Autotask Community Live, September 17-19 in Hollywood, Florida. The conference attracts leaders in the IT industry from all over the country for a weekend of networking and exchanging insider knowledge.

Hedden, an industry thought leader known for boosting small MSP businesses growth, will instruct a workshop designed for sales and business leaders in the technology sector entitled How to Curate Leads, Win New Business and Drive Recurring Revenue. This “bootcamp” style workshop will tackle common challenges that MSPs, VARs and other technology businesses face and provide actionable advice on how to take control and start growing on their own terms. Attendees will learn everything from how to create a reliable source of inbound leads and increase close ratio margins, to tips on hiring people who consistently hit their sales quotas.

“I designed this deep-dive workshop to give sales and business leaders an opportunity to refine their strategy and skills so that they can close bigger contracts, more often,” said Hedden. “Driving new business isn’t about chance, it’s about implementing proven steps to constantly refresh your lead pool.”

The workshop fits neatly into Autotask Community Live’s ultimate goal—providing business building secrets to success, invaluable product and technical best practices, and industry trends that matter. Attendees will leave the conference with new industry contacts and an arsenal of tactical skills proven to propel businesses in the direction they want to grow.

 

About Marketopia

Marketopia, The Lead Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. Marketopia uses an enterprise-class technology platform, channel marketing experience, and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit www.marketopia.com. To learn more now, call 844-482-4769. To get the latest industry news and trends, read the company’s Blog Bits.

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4u2grow Announces 2017 Sponsors

4u2grow Announces 2017 Sponsors

Datto, AppRiver, RapidFire Tools, Stanton IP Law Firm and Taylor Business Group to Sponsor Second Annual Conference

Clearwater, FL (September 7, 2017) – 4u2grow—an annual business conference established to provide information technology (IT) businesses with proven growth techniques—today announced Datto, AppRiver, RapidFire Tools, Stanton IP Law Firm and Taylor Business Group as sponsors of the event. The conference, scheduled for October 11-13 at the Postcard Inn in St. Pete Beach, Florida., is an opportunity for managed service providers (MSPs), value added resellers (VARs) and systems integrators to network with technology vendors and industry thought leaders.

Each sponsor has arranged for their clients to attend the event free of charge—speaking to their confidence in 4u2grow and its ability to enrich their partners’ business strategies.

According to Terry Hedden, CEO of Marketopia and co-founder of 4u2grow, “We’ve refined our agenda so both first-time and returning attendees will leave the conference with proven techniques that will help them grow into 2018. We’ve also created more opportunities for MSPs to forge new partnerships with key channel players that can help them achieve their visions for their businesses. Our goal is to equip them with actionable growth tools while fostering key relationships.”

Datto, a platinum 4u2grow sponsor, is a technology enterprise headquartered in Norwalk, Connecticut that develops business continuity solutions delivered as managed services via MSPs. Their Total Data Protection solutions deliver uninterrupted access to business data on site, in transit and in the cloud.

RapidFire Tools, a gold sponsor, offers the Network Detective line of IT assessment tools that enable MSPs to perform regular, automated scans of end users’ networks and create activity reports. The Atlanta-based company also provides assessment modules for Exchange, HIPAA, PCI, security and SQL Server.

AppRiver, a silver sponsor, is a cloud-based cybersecurity firm that partners with MSPs to provide their customers virtual computing solutions. They are a Florida-based company that delivers solutions for email and web protection against spam, viruses and malware.

Stanton IP Law Firm, a silver sponsor, is a Tampa based law firm focusing on protecting, enforcing, and monetizing Intellectual Property rights for their clients. Founded by Thomas H. Stanton, Stanton IP Law Firm leverages more than 15 years in the technology industry.

Taylor Business Group, Inc., a silver sponsor, is a management consulting firm based in Missouri. The company specializes in providing clients with ideas and methodologies to implement or enhance strategic thinking in their organizations.

4u2grow, the two-day conference hosted by Marketopia, is designed to help small IT businesses overcome growth-stunting challenges. Attendees can expect sessions that cover sales enablement, marketing and networking, as well as casual networking and Q&A sessions with industry leaders.

 

About 4u2grow

4u2grow is a two-day event hosted by Marketopia that is designed to accelerate IT MSP growth with proven systems based on real-word experience. Sessions cover everything from increasing sales and upgrading existing clients to branding, lead generation, closing and business development. Attendees leave with actionable strategies that have a powerful, immediate impact. For more information, visit the company on the Web.

 

About Marketopia

Marketopia, The Lead Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. Marketopia uses an enterprise-class technology platform, channel marketing experience, and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit the company on the Web. To learn more now, call 844-482-4769. To get the latest industry news and trends, read the company’s Blog Bits.

 

MEDIA CONTACT

Andra Hedden
Chief Marketing Officer
844-482-4769 x806
Andra.hedden@marketopia.com

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Marketopia to Host Second Annual 4u2grow Conference

Marketopia to Host Second Annual 4u2grow Conference

Clearwater-based Marketing Agency to Host Conference Dedicated to Empowering Technology Services Businesses to Grow and Succeed

 

Clearwater, FL (September 6, 2017) – Marketopia—a marketing and sales enablement agency built on real-world IT channel experience—will host the 4u2grow Conference on October 11-13 at the Postcard Inn in St. Pete Beach, Florida. The annual conference brings together managed service providers (MSPs), value added resellers (VARs), systems integrators and technology vendors to work on their businesses, overcome challenges, develop growth strategies, share best practices and strengthen channel relationships. Featured speakers at the event include such industry thought leaders as Aaron Ross, author of Predictable Revenue; Aakash Patel of Elevate Inc.; Thomas Stanton of Stanton IP Law Firm, and David Powell of LogicMonitor.

Now in its second year, 4u2grow is an opportunity for technology service providers from across the country to network with peers and hear proven strategies from channel thought leaders in a relaxed, intimate setting. The conference is $599 to attend or free for Marketopia clients and 2017 MSP 501 winners. The agenda includes sessions and work groups dedicated to developing dependable revenue streams, prospecting techniques, networking mastery, hiring winning salespeople, brand building and development, profitability strategies, writing effective contracts and landing enterprise accounts.

According to Terry Hedden, CEO of Marketopia and co-founder of 4u2grow, “This is an opportunity for growing IT companies to get away from the everyday hustle and bustle and really work on their business. Our goal is for attendees to walk away from the event with an arsenal of actionable tips and tricks that will increase their profitability. Plus, they will have many opportunities to network with peers, meet face-to-face with vendors and build relationships that can help them actualize their business goals.”

Additionally, three sponsorship plans are available for vendors, distributors and industry media outlets that wish to take advantage of this opportunity. Sponsors benefit from getting their latest products or services in front of active channel partners, as well as the ability to host breakout sessions, networking events and more.

 

About 4u2grow

4u2grow is a two-day event organized by Marketopia that is designed to accelerate the growth and profitability of IT service providers and other technology businesses with real-world experience delivered by some of the biggest thought leaders in the industry. Sessions cover everything from increasing sales and upgrading existing clients to branding, lead generation and business development. Attendees leave with a wealth of actionable strategies that have powerful, immediate impact on their businesses. For more information visit www.4u2grow.com.

 

About Marketopia

Marketopia, The Lead Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. Marketopia uses an enterprise-class technology platform, channel marketing experience, and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit www.marketopia.com. To learn more now, call 844-482-4769. To get the latest industry news and trends, read the company’s Blog Bits.

 

MEDIA CONTACT

Andra Hedden
Chief Marketing Officer
844-482-4769 x806
Andra.hedden@marketopia.com

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Where Do Your Partners Go for Proven Marketing Help?

Where Do Your Partners Go for Proven Marketing Help?

With the rise of digital, data-based marketing, the marketing world has become more dynamic than ever before. While this opens up exciting new venues for touching potential customers, it also presents a series of challenges that easily become overwhelming to small and medium-sized businesses—including the MSPs, VARs and systems integrators that you support with MDF and CoOp dollars. So, where can your valued channel partners go for help when it comes to navigating the world of digital marketing, as well as achieving results that help them (and you) succeed?

There’s no lack of cleverly-named digital agencies out there, and the list of individuals calling themselves digital marketing gurus/ninjas/Sherpas/wizards/rock stars/etc. grows longer every day. How are your channel partners supposed to cut through the chaos and identify the best company for their specific marketing needs? Chances are, they will turn to you for assistance or referrals. When advising them, here are some things to keep in mind:

 

Find a Marketing Partner that Thinks Strategically

There’s a big difference between thinking tactically and strategically. Tactical marketing focuses on developing ads, websites, brochures, press releases and more. These are carried out based exclusively with short-term goals or in reaction to business needs. On the other hand, strategic marketing focuses on making inroads toward a set of milestones or a long-term goal. It combines and coordinates tactics into campaigns that are used to target specific audiences and communicate key messages, build demand and grow marketshare. A strategic marketing partner will not only position you for growth but ensure that your mission, branding and value reach the right people via the most effective media.

 

Find a Marketing Partner that Understands Your Audience

This may sound a bit counter-intuitive, but it’s more important that a marketing partner knows your audience than your industry. While it’s important that an agency or freelancer can create collateral that speaks fluidly and competently about the technical products and services offered, it ultimately does no good if the words, images and delivery don’t resonate with your target audiences. The right marketing partner will have a firm grasp of how to communicate technical concepts and spur audience engagement in a way that appeals to the people out there who have a problem, pain point or predicament you can help them overcome.

 

Find a Marketing Partner that is Data Driven

Everything in business today seems to be focused on data, and that applies especially to marketing since the world went digital. While there’s still an artistry and intuitive science to marketing, even the more creative aspects of design and copywriting are now driven by analytics. This means the days of “let’s throw stuff against the wall and see what sticks” have been replaced by “insights indicate that these three executions have a 40% higher chance of success.” A data-driven marketer will use research, analysis and statistics to ensure your marketing is correctly targeted and delivered in the most cost-effective way. Additionally, data-driven marketers tend to focus on providing their clients with metrics showing growth, ROI and areas for improvement.

 

Find a Marketer They Can Work With

Outsourcing marketing to an agency or team of freelancers can feel like a huge risk—after all, you’re handing over a lot of responsibility. That’s why ensuring there’s a good fit between your partner and the outside marketing company is essential. Of course, the agency’s reputation and experience need to be taken into account, but things like company culture, people and processes—on both the client and agency sides—can make or break a relationship. Additionally, before recommending an agency, you should also think of what the channel partner’s budget looks like. It won’t be a long-lasting partnership if the client feels they are being fleeced, or that they’re getting bargain bin services.

Marketopia is a marketing and sales enablement agency created to deliver the knowhow and results that technology service providers, vendors and other IT channel partners need to win more leads, more sales and more profit. If you’d like to learn whether Marketopia would be a good marketing fit for your channel partners, contact us at 844-4U2-Grow (482-4769), ext. 806, or shoot us an email. If you’d like to refer Marketopia to one of your channel partners, please send them a link to our website or have them take a look at our blog for tips, tricks and best practices.

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Why isn’t my website coming up on Google?

Why isn’t my website coming up on Google?

I just got this awesome new website, but nobody can find it. What’s going on?

My website ranked on Google a year ago, but now I can’t find it in search results? What’s going on?

I’m on page three. What’s going on?

 

The word that usually comes after sentences like these—and they are more common than you think—is “help”! And, there’s a good reason for that. If your site won’t show up on Google, it seriously damages your ability to compete and win new business. So, if you have poor search engine visibility, it’s vital to determine what’s happening and fix it quickly. Here are some of the most common search engine issues, as well as quick tips on how to increase website visibility.

 

Google hasn’t indexed your site yet:

 

If your site is new—that’s 90 days or less—there’s an excellent chance Google, Bing and the other search engines haven’t indexed your site yet. Even though the search engines have greatly accelerated the rate at which their spiders crawl new sites, it can still take a while for things to start popping up in results.

 

The fix:

Practicing a little patience helps. But, if you feel the need to be proactive you can manually submit your site to Google by informing them you have a new site that needs indexing. Submitting a new site to Google is simple—just pull up Google and type “submit website to Google” in the search bar. A box will pop up in the first position of the results that looks like this:

Enter in your site information, click the “I’m not a robot” box and click submit. To see if Google spiders have crawled and indexed your site, you can type “site:yourURL” into the search box. If you have indexed pages, it will look like this:

 

 

The website is “Private”:

There are a lot of reasons why a developer or webmaster might mark specific parts of a website as private. For example, people don’t want password protected areas of their website indexed by Google. Similarly, you may have landing pages with short-term or seasonal promotions that you don’t want Google to show in search results. In these cases, the developer may have added “no index” tags in the code to keep pages private—but it can sometimes have the unintended consequence of hiding the entire site.

 

The fix:

Reach out to the developer and ask them to check to see what pages are blocked by robots.txt code. Removing this code from pages that should be visible is relatively straightforward and the developer should be able to re-publish the site quickly. After that, it can’t hurt to re-submit the site manually to ensure Google begins indexing everything.

 

You have lots of duplicate content:

Google isn’t a fan of duplicate content. While there are times when small sections of duplicate content can’t be helped, if Google feels that substantial blocks of content are too similar, it can confuse the spiders and they’ll only index one of those pages. Similarly, if your website’s content is identical to another site, Google may ignore the page or penalize your search ranking. If you syndicate content from another site, Google algorithms decide whether to index the page or not based on the context of the site.

 

The fix:

If you find repetitive copy is showing up on multiple pages, don’t block Google’s spiders from crawling the pages with duplicate content. Instead, consider reworking the text or consolidating multiple pages into one. When syndicating content, make sure the syndicating website adds a link back to the original content and not a variation on the URL.

 

Your website is facing stiff keyword competition:

Let’s say your site meta-tags are brilliant, you have tons of backlinks, your copy is keyword rich and your H1 tags are the best ever created. You can still find yourself on page two, three or more. Why? Because the keywords you want to rank for are insanely competitive. We’re not saying it’s impossible to bump the big guys off the top spots, but do you really have to? Google helps millions of users find goods, services and information amid the billions of websites. If you’re an MSP in Chicago, you’re going to face brutal competition for a keyword like “Computer Repair Chicago,” while the term “Business Computer Repair Chicago” is less competitive because you’re not going against home PC repair companies and computer shops.

 

The fix:

When picking keywords, think like your customer. If I install audio/video and VoIP systems in offices around Orlando, Florida, what words would my customer most likely type into the search bar on Google? Would it be “AV Installer Orlando” or “Office AV System Installer Orlando.” Not only is your target audience more likely to use the second one, but it’s less competitive because you’re not fighting Best Buy, Lowes, home theater installers and a bunch of others. The Google Keyword Planner Tool can help you choose good quality keywords.

 

Once you’ve optimized your site and watched it climb the Google listings, you can’t just kick back and call it a day. SEO, much like laundry, is a never-ending process. If you’ve made it to the first page, somebody out there will be looking to knock you down with their SEO kung-fu skills.

 

Marketopia is a marketing and sales enablement agency that helps technology service providers, vendors and other IT channel partners win more leads, more sales and more profit. We specialize in digital marketing, website development, SEO solutions, pay-per-click advertising, lead generation and more. If you’d like to learn whether Marketopia would be a good marketing fit for your business, contact us at 844-4U2-Grow (482-4769), ext. 806, or send us an email.

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