When is the last time you clicked past page two on a Google search? If you can’t remember, it’s because you’re one of the 91 percent of people who don’t click past the first few pages of search results. Now, think about what that means for your business—it’s definitely worth investing in an SEO strategy that will position your company in front of the people who are searching for the services you provide.
To improve your search engine ranking, however, is easier said than done. Google’s algorithms continue to evolve so you’ll have to adjust your strategy as you go. With the right approach, you can significantly increase the amount of new business you generate online. Read on for a few tips and tricks to help you master the SEO puzzle.
Claim Your Space
Claim your Google My Business (GMB) listing and ensure all information is complete and accurate. Since 69 percent of searches are location-specific, Google uses GMB data to help make search results more accurate and relevant.
Dust Off Your Writing Handbook
Write content on your website that is useful and relevant to the products and services that you provide. If you bait people with preview text only for visitors to discover your content isn’t what they were looking for, your bounce rate will increase and Google will demote your site. Make sure your content is easy to read, error-free and valuable to your target audience to boost your SEO ranking.
Save the Stuffing for Thanksgiving
Do not—we repeat—do not “stuff” your pages with keywords. Valuing quantity over quality is an ineffective approach that can result in a Google “timeout” which could negatively impact your ranking. Instead, ensure every page has an H1 tag that includes a relevant keyword.
Encourage Visitors to Stay a While
Make sure each page’s content links to other pages on your site when it makes sense to encourage visitors to spend more time on your website. In addition to helping them gain a better understanding of your services, it tells Google your business is legitimate and your site is relevant to your target audience.
Mastering SEO takes time and experience. While these tips can help you organize your strategy, don’t think of SEO as a set-it-and-forget-it task. Protect and improve your search engine rankings with weekly proactive maintenance and monitoring.
If you prefer to leave SEO to the experts (and we highly suggest you do), Marketopia offers specialized marketing options that can supercharge your digital marketing beginning with—but not limited to—SEO digital marketing jet packs.
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