Recruit New Partners in the Era of No Events

Recruit New Partners in the Era of No Events

From conferences to concerts, sporting events and more, large gatherings of people have been put on hold for the foreseeable future. According to Forbes, more than 83 million attendees have been forced to change their plans because of the COVID-19 outbreak. It’s no...
Reaping the Benefits of Social Media Advertising

Reaping the Benefits of Social Media Advertising

“With nearly half of the world’s population now active on social media, social selling is more relevant than ever. Sales leaders who’d rather be ahead of the curve than chasing it would be smart to start systemizing the practice in their sales force.” -HubSpot You...
The Big Blog of Video Marketing

The Big Blog of Video Marketing

The world moves faster than it used to. People have less time in their day-to-day lives and even less of an attention span. It’s difficult for many professionals to break away from their tasks and focus their minds solely on reading. That’s why media like video has...
It’s Time to Start Building Your Partner Value Proposition

It’s Time to Start Building Your Partner Value Proposition

If you’re a CAM, you’re probably a natural when it comes to nurturing relationships among key players in the channel. But when your primary goal is to drive revenue, building the partner value proposition is always on your mind. To do so effectively, you’ll need to...
Understand the Models of All Your Channel Partners

Understand the Models of All Your Channel Partners

As a vendor, your goal is to remain the logical choice for each of your channel partners. To stay at the forefront of their favor, pay special attention to how you manage the opportunities they present, and strive to understand each of them. In this blog, we’ll...