5 Growth Opportunities for Vendors at GROWCON

5 Growth Opportunities for Vendors at GROWCON


What’s the one factor that connects business dreams to business achievements? GROWTH. Through growth, you hone your company’s capabilities, vision and network until one day, you’ve accomplished everything you’ve wanted — and more.

Marketopia’s GROWCON Conference is all about growth, providing attendees with the right tools, skills and partnership-making opportunities to excel in the IT industry. However, what truly sets GROWCON apart from other conferences in the industry is this: vendors have the same exact access to the conference’s offerings as all other attendees.

That’s right — as a vendor, the benefits of sponsoring go far beyond getting your company’s name out there. You can even up your sales game.

Let’s explore the top five growth opportunities for vendors at this technology event.

First Things First: What is GROWCON?

GROWCON 2022, taking place in sunny Clearwater, Florida, is a three-day GROWTH conference where MSPs, vendors, VARs, CSPs and other technology companies come and grow together. They do this through training sessions, workshops and panels.

At the same time, GROWCON also allows for technology vendor growth, as vendors who sponsor the event can connect with tech companies throughout its duration. Vendors can attend all events, whether it’s a training workshop on generating leads or an evening cocktail connect.

Are you excited to GROW yet? Here are some other benefits to getting on board this technology vendor event.

1. Enjoy Plenty of Perks

Let’s get to the perks. As a sponsor of the tech event, you get:

  • Attendee passes
  • Event expo signage
  • Speaking opportunities
  • Social media promos
  • …and more

As you can see, GROWCON is not just about putting up a couple of banners and dishing out merch. Vendors are immersed throughout the entirety of the program at every level. It’s something rarely found at other, similar conferences but at the forefront here.

2. Put Your Products in Front of MSPs

85% of attendees at GROWCON are interested in developing new vendor partnerships. After all, MSPs, VARs and CSPs are excited about growth opportunities in all facets of their business — and that includes the implementation of new products and services.

As a sponsor, you have the opportunity to sell to and through the fastest-growing tech companies in the world. Through networking, you can get to learn about these companies, including their current pain points, and see if you can provide them with solutions to help them better operate their businesses.

3. Grow Your Channel Educationally

GROWCONThe GROWCON workshops, panels and training are filled with information and advice on how to improve sales and marketing. This info is not just MSP-focused. The knowledge imparted to attendees can aid any type of company grow in these departments.

As a result, you can grow your channel educationally and at the same level as other tech companies throughout the nation. You’ll also get a better understanding of the latest industry trends and ideas.

4. Increase Your Brand Awareness

Of course, a big benefit to sponsoring any event is increased brand awareness. GROWCON is the perfect place to do so, whether it’s through the in-person networking you do or through social media shoutouts you receive.

With stronger brand exposure, you gain plenty of advantages. You can engage with more prospects and start to generate qualified leads for your business. You’ll foster a positive association with your brand and cement your place as a go-to, authoritative source in your field.

5. Network, Network, Network

Networking is a huge stepping stone for growth. The other attendees you meet at GROWCON are just as enthusiastic about the IT industry as you, making it easy to foster relationships and even develop partnerships.

It’s also a great chance for some IT give and take. Not only can you learn more about MSPs and their content strategies and goals, but you can share yours as well. The entire experience allows for learning growth across the board.

And there you have it — the top five reasons to get involved with GROWCON 2022 as a sponsor. As a vendor, you have five different sponsorship level options, or you can go a la carte and pick from a few different sponsor opportunities. To get the full 411 on GROWCON sponsorship, check out our website.

4 Reasons Why MSPs Should Attend GROWCON 2022

4 Reasons Why MSPs Should Attend GROWCON 2022


Marketopia’s GROWCON Conference isn’t your ordinary technology event. First, GROWCON is a growth conference, and the three-day event is designed to enable MSPs, vendors, and other tech-related attendees to grow their businesses. The beachside event teaches you what you need to know about sales, marketing and business strategy to successfully scale your business.

This blog will cover four reasons why you should visit Marketopia’s GROWCON Conference on Clearwater Beach from December 12th to December 14th, 2022. If you’re looking for industry insight, knowledge and real-world advice from successful, experienced MSPs in the industry, then stop dreaming and start achieving this December.

1. Have We Mentioned the Amazing GROWTH Opportunities?

With over one hundred MSPs in attendance, many may think that Marketopia’s GROWCON Conference is a technology event or a lead generation conference for IT companies. We have news for you – it’s not. GROWCON is all about vendor and MSP growth and provides registered guests with the key strategies, actionable tools, training opportunities and peer-to-peer engagements required to grow in the tech space. GROWCON accomplishes this by delivering real-world insight, advice and mentoring from some of the most trusted and respected experts in the IT industry. Let’s dive deeper into this concept with our next benefit.

2. GROWCON is Jam-Packed with Sessions That Enable You to Grow

GROWCON is a three-day event jam-packed with two full days of training sessions, workshops, panels and networking opportunities crafted to help technology service providers meet and exceed their business goals. The primary purpose of GROWCON is to show attendees how to get more leads, close more sales and earn more profit, so the conference is loaded with valuable lessons on sales, marketing and business growth training.

Want to know a little more about each? Here’s how the GROWTH conference breaks down:

Workshops: GROWCON features interactive workshops that include 100s of successful MSPs. These workshops are designed to teach you how to grow your business, overcome challenges and work alongside your peers to achieve your goals. You can collaborate with experienced MSP business owners who have been in your shoes before. You can discuss everything from your challenges as a business owner to new opportunities in your marketplace. Workshop leaders will provide advice on how you can successfully scale your business and reach your goals.

Expert-Led Panels & Sessions: GROWCON also features expert-led panels and training courses focusing on best sales practices, lead generation techniques and educational material on how you can earn more profit for your business.

Here is a breakdown of each of these areas:

GROWCON Sales Enablement: Panel experts walk you through best sales practices to close more deals. Past sales topics teach you how to:

  • Develop a reliable sales process
  • Heat up cold leads
  • Empower your sales team to close
  • Successfully upsell/cross-sell your clientele

Marketing: Marketing and lead generation is a key to any successful enterprise. GROWCON features training sessions and panel discussions that teach you how to:

  • Leverage your brand to drive profitable growth
  • Generate more leads through social media
  • Understand the pros and cons of outsourced lead generation
  • Utilize digital marketing services to increase your engagement

Business Growth: Marketopia is focused on delivering growth sessions led by industry experts that have built some of the most successful MSP franchises in the world. Listen to presentations that teach you how to:

  • Successfully scale your business or enter a new market
  • Transform your reseller business into a modern MSP
  • Offer a valuable, recurring service to clients that increases your RMR
  • Learn the ins and outs of mergers and acquisitions

3. Network with the Best and Brightest in Tech

Along with a lot of great insight, GROWCON is also your chance to get face-to-face with extremely successful MSPs, VARs and other technology companies from around the world. You’ll be there for this dynamic, three-day event with the best and brightest in the technology industry. As you are there to gather the knowledge and tools to achieve success, you also can network, connect and potentially partner with other growth-minded, successful IT service providers and vendors.

Many past attendees of Marketopia events have built lifelong friendships and helped each other out over the years. For example, maybe there’s a referral opportunity in your community another MSP can share with you. Or you can collaborate with a vendor that can offer your business a new service offering, or you may be able to receive technical support for a specific project in your area from another trusted business owner.

The point is that GROWCON puts hundreds of successful technology business owners in one room together, so you can connect with peers to gain more business insight or even potentially find new partners through networking opportunities.

4. Did We Mention the Beach?

Lastly, GROWCON takes place at an amazing beachfront hotel on Clearwater Beach from December 12th through December 14th. Wherever you live, there are few places in the world as beautiful as a sunny Florida beach in December. Marketopia’s GROWCON Conference features cocktail connects overlooking the Gulf, boat cruises and water taxis that allow you to take in all the scenery and fine dining and events in and around Tampa Bay that provide nonstop entertainment.

We say GROWCON is more than a technology conference because it is! Whether it’s the real-world insight you take home with you, the sales and marketing training, the networking opportunities or the sandy beaches, there’s something for everyone at GROWCON 2022.

Interested in learning more? Visit our website and see everything GROWCON has to offer.

The Beginners Guide to Technology Branding: Simple Steps to Grow Your Brand

The Beginners Guide to Technology Branding: Simple Steps to Grow Your Brand

Your brand is the single most important investment you can make in your business. —Steve Forbes

From Google to Apple to Amazon, technology branding is everywhere you look. Your company’s brand is its identity. It’s how you establish your purpose along with the products or services you sell. Branding is your personality.

Consumer buying behavior is driven by how your brand connects with the public. In a recent Gartner study, 65% of marketers said that brand is a critical driver of buying behavior with existing customers and 58% said the same with prospects. 37% percent of CMOs cited brand strategy as crucial to a successful marketing strategy.

technology branding

Build Your Brand

Branding is your business’ promise to the public. But consumers are inundated with so many brands every day, it’s easy to get drowned out. You run the risk of being pushed aside in favor of your competitors if you neglect a solid brand-building strategy.

Things to consider when building your brand include what your values are and how you want to communicate them. Ask yourself what you want to achieve. Who are you, and what is your position is in the industry?

Here are six simple steps to explore when building your brand:

1. Define Your Brand

You might know the Oscar Wilde quote, “Be yourself; everyone else is taken.” Great advice! With your business brand, you can create your own narrative, just like you would with your personal brand. Here is a good place to differentiate. While your personal brand is a combination of your core beliefs, unique strengths and your character, your business brand is your business name, what makes you different, your objective and your reputation. Both can work in tandem to improve and strengthen the other.

2. Build Awareness

Awareness through consistent brand presentation across all platforms increases revenue by 23%, according to Forbes. Before your reputation is earned, you have to let people know you exist and that you’re worth knowing. And your brand needs to stand out from the crowd.

Brand identity is how you want to be perceived, and you control the message. Take into consideration the following: 1) What are some differentiators to your product and services, 2) what is your unique story, and 3) how will others perceive you?

3. Get Active on Social Media

Almost 75% of small businesses invest in social media marketing as part of their brand strategy, according to the business news website, The Manifest. Caution: 90% of consumers prefer an authentic and honest brand personality on social networks, according to HubSpot.

With more than half of the world’s population active on social media, according to Hootsuite, it’s a smart move to leverage social media to boost your brand. Stay ahead of your competitors with these best practices.

  • Stay away from religion and politics
  • Provide value
  • Be genuine
  • Be friendly
  • Stop and think — if you’re not sure, don’t post it.

Here are some general guidelines to follow for the various social media channels:

Facebook – Join and create FB groups, and optimize for SEO with your posts and profile content. Post and reshare watercooler content, using hashtags, and check out your friends’ connections to see if they’re viable connections for you and your business.

YouTube – Create a page and SEO while creating the title and description of your content, post and share thought leadership and product information, and share this content on other platforms.

LinkedIn – It’s the Google of business — use it. Use filters to prospect and connect. Use hashtags and tags, follow and engage with prospects and clients to form digital relationships, and do not sell. The point is to build relationships.

4. Share Engaging Content

Through blogs, social media, emails and newsletters, use content that tells a story. Content should create awareness, interest, desire, action — and loyalty. 82% percent of customers feel more positive about a brand after reading customized content, according to Demand Metric.

5. Mind Your Colors

Be selective of the colors you choose in your logo and on your website. Do you want to convey optimism with warm colors? Do you want to seem peaceful with green tones? Maybe you want to be perceived as creative with purple hues? Color improves brand recognition by up to 80%, meaning customers are 80% more likely to identify you if you use the same colors consistently on your branding material, according to Forbes.

6. Stay Consistent

When you think about brands, the Apple logo or Starbucks’ indelible double-tailed mermaid logo may come to mind. One thing you might notice is that these companies never change their logos or colors. They’re consistent, which helps people trust the brand. 59% of shoppers prefer to buy new products from brands they trust, according to Invesp. Branding with attractive logos, colors and other visual elements helps your business get recognized.

To remain trusted — and top of mind — you need to get in front of people and stay there. It takes five to seven impressions before someone remembers your brand, according to smallbizgenius. And that’s if you’re consistent. If you’re changing your colors or tone of your content or your logo, you might as well start from scratch. Fewer than 10% of B2B companies say their branding is very consistent, according to “A Demand Metric Benchmark Report,” giving you an edge to remain consistent and top of mind.

How Marketopia Can Help

Maintaining a cohesive branding strategy helps build customer loyalty, fuels connections with consumers and lays the groundwork for future marketing by establishing an audience and your brand positioning. Establishing your brand is a triumph for your company.

The steps above are designed to help you build your brand and create awareness. We hope these tips help you get more leads.

The team at Marketopia is ready to manage all your marketing needs. Whether it’s lead generation, sales support and boosting your technology brand, our mission is to deliver lead generation for your business to help you thrive. Contact us today for your free Growth Assessment to get started!

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MSP Marketing Tips for 2022

MSP Marketing Tips for 2022

msp marketing tips

You have plenty to offer as a managed service provider. Whether it’s boosting cybersecurity or walking someone through the complexities of working in the cloud, you fill the void for those who know how to run a business but aren’t quite as savvy when it comes to building and/or maintaining an IT infrastructure. Now, comes the important part: letting businesses in your surrounding area — or those operating domestically and globally — know how you can help them grow with helpful IT services. MSP marketing, however, can be tricky, especially if you don’t have much experience promoting yourself or your business.

It’s not too late to make your New Year’s resolutions, so make a promise to yourself and your staff to market yourself better than ever in 2022.

Here are some MSP marketing strategy tips to get you started:

Evaluate your website

Consider your website a calling card for all the world to see. It can either make or break a prospect’s first impression.

So, give it a thorough assessment.

  • Is it a clear representation of your business and what makes it special?
  • Does it set you apart from the competition?
  • Is everything up to date?
  • Are you still offering the same services and serving the same industries?
  • Is your bio page current?
  • Are your landing pages still relevant?
  • Most importantly, is it helping you generate leads?

If you answered no to any or all these questions, it may be time for a refresh or a complete rebuild.

Got blogs?

Blogs are a fast, easy and effective way to drive people to your website. A blog page is also a great way to become more visible. According to Hubspot, companies who blog receive 97 percent more visits to their site from other online sources. Blogging is also a great way to establish credibility and show your audience how knowledgeable you are. And don’t limit blogs to your site — feel free to publish them on your social medial channels and include them in any emails or newsletters you send to clients.

Don’t sleep on SEO

SEO (Search Engine Optimization) is the use of specific keywords to make sure your website ranks high in search engines such as Google, which gets 86 billion visits per month, according to Statista. Ranking high is a great way to increase visibility and drive people toward your site, especially those who live in the area or near the area you serve.

Let your clients do the talking

Customer testimonials are an effective MSP marketing tool, and they don’t cost a thing. Prospective clients often trust clients more than just a salesman who’s being paid to rave about — and, of course, sell — your business. But along with drawing more customers, testimonials also help maintain your current base. Clients are flattered when you include their positive blurb on your website and feel more connected to your organization. Consequently, they will be more apt to recommend you to friends and colleagues.

Consider outsourcing your MSP marketing

Your clients outsource their IT needs to you, so there’s no shame in doing something similar with your marketing strategy. Pick a full-service firm that will take of everything, from building you a website and content creation to lead generation and appointment setting. That way, you and your staff can focus on growing your business and serving your clients while someone else tells the world how wonderful you are.

You are very good at what you do, and now it’s time to let everyone know. Make 2022 the year you made MSP marketing an integral part of your business plan. And if you’re looking for any assistance, don’t hesitate to reach out to us at Marketopia. We’re the premier marketing firm for MSPs, vendors and technology companies, and we’d be happy to schedule your free Growth Assessment. Contact our team today to learn how we can help you grow and achieve your dreams.

Marketopia and Continuity Marketing to Create Global Marketing Powerhouse

Marketopia and Continuity Marketing to Create Global Marketing Powerhouse

Marketopia Expands Global Footprint by Acquiring London-Based Company

Marketopia, the technology industry’s premier marketing and lead generation company, announced today that it has acquired Continuity Marketing, a London-based marketing firm that serves MSPs, vendors and technology companies.

“We’re extremely excited to form a unified marketing firm that will only ascend from here,” said Terry Hedden, CEO & Co-Founder of Marketopia. “This is a powerful team of 175 channel experts spread across the world that will drive lead generation and demand while creating opportunities for our customers on a global basis.”

The team members making up Continuity Marketing and Marketopia collectively have hundreds of years of experience in marketing and the technology industry. The new partnership brings the capability to execute growth strategies that include all aspects of digital and telemarketing with round-the-clock services and a team fluent in several languages.

The acquisition will help Marketopia expand its presence in London — it opened an office in the U.K. last April — and better serve clients in Europe, the Middle East and Africa.

“We’re thrilled about this partnership and how it will further our global value to the industry,” said Andra Hedden, CMO & Co-Founder of Marketopia. “MSPs, vendors and technology companies around the world will now be able to rely on us as they strive to achieve their global growth goals.”

Continuity Marketing specializes in marketing, lead generation and website optimizations and rebuilds. The London-based company is looking forward to expanding its reach by partnering with an established brand like Marketopia.

“Marketopia is the standard when it comes to marketing for the MSP and tech industries,” said Jamie Daum, Co-Founder of Continuity. “We’re eager to leverage their vast expertise, especially in outbound sales, to help our clients grow even faster.”

“This acquisition will benefit each company’s clients and prospective clients,” Terry Hedden said. “We’re one of the top marketing firms in the U.S. They’re one of the top marketing firms in the U.K. And now we’re joining forces to help each other and our clients grow better together.”

About Marketopia

Marketopia is the premier marketing and lead generation agency for the IT channel. We are uniquely positioned to serve the needs of software, hardware and cloud vendors, distributors, MSPs and VARs. With deep roots in the MSP world, Marketopia’s understanding of the industry helps the company’s lead generation, marketing and sales training services stand apart from our competitors in delivering leads, sales and profit. For more information about Marketopia and our proven demand generation system, visit www.marketopia.com, call 844-482-4769 and engage with us on FacebookLinkedIn and Twitter.

About Continuity Marketing

Incorporated in 2019 by Richard Thompson and Jamie Daum, Continuity Marketing has demonstrated exceptional business resilience, growing to a multi-million-dollar agency with customers including Barracuda, intY and over 70 Microsoft Partners. Continuity has attracted 30 MSP marketing experts into its team and experienced much of its growth during a tenuous two years for businesses worldwide.

How to Use Neuromarketing to Benefit Your Business

How to Use Neuromarketing to Benefit Your Business

MSP marketing

Using Science and Data to Generate Profit

When it comes to introducing your business to potential investors, employees and prospective clients alike, their perception is reality. However, that doesn’t mean you have to feel powerless against these subconscious judgments. As technology drives our understanding of human behavior, marketing, economics and decision-making forward, a new branch of psychological principle has emerged — neuromarketing. Let’s dive into the basics of what neuromarketing is and how you can capitalize on the latest research to benefit your bottom line and improve your MSP marketing and sales efforts.

What is Neuromarketing?

Neuromarketing combines neuroscience and marketing by utilizing our understanding of the human brain and underlying psychological and behavioral principles. And with the abundance of data available for businesses to utilize, the worlds of marketing and technology are experiencing intense revolutions. This means that you have more data and greater technology to increase intentionality in your sales and marketing processes.

How Can I Leverage Neuromarketing Principles?

Luckily, you don’t have to be an expert in psychology or MSP marketing to start benefiting from the research and tools available. Here are three areas of neuromarketing research your team can focus on today to bring in more leads, more sales and more profit.

1) Consumers Love Personalization

You read that right. Consumers seek out a personalized experience and expect the data collection that helps companies to provide it. Salesforce research shows that “84% of consumers say being treated like a person, not a number, is very important to winning their business”. Personalization can be utilized both in the marketing and sales process to help convert your leads into engaged customers. Whether you use AI-based programs like Crystal to gain insight into the person you’ll be meeting with or tailoring your marketing to hit specific demographics, there’s power in selling intentionally. Take a look at your processes and audit yourself by asking, how can I create a more personalized experience for my prospects and clients?

2) Data Privacy Equates ROI

The numbers don’t lie. When companies invest in data privacy and security, there is a direct correlation to ROI. Cisco researchers discovered that the average company receives $2.70 in associated benefits for every dollar spent on privacy. Additionally, 97% of companies have seen benefits like a competitive advantage or investor appeal from investing in privacy, according to Cisco. These statistics are powerful and persuasive sales points to arm yourself with when discussing the importance of cybersecurity, vCIO and managed services with prospective clients. We understand the importance of data security, but the translation to financial impact can be the nudge that helps prospective clients over the finish line and signing a contract.

3) Behavioral Design Will Optimize Outcome

Humans are biologically inclined to make subconscious judgments rapidly. According to Forbes, “within the first seven seconds of meeting, people will have a solid impression of who you are — and some research suggests a tenth of a second is all it takes to start determining traits like trustworthiness.” But this split-second judgement isn’t isolated to physical interactions, Forbes also notes that “visitors may form an impression of your [web]site in as little as 50 milliseconds.”

This is why consistent, professionally branded marketing collateral and frequent sales enablement training are critical to winning business. And with digital tools readily available, you can collect further data on your collateral and make micro-adjustments to further enhance your close ratio.

Lean on Experts for Support

The rate of innovation within our fields excites us, and we want to help your business reap the benefits of what’s possible with today’s cutting-edge technologies and strategies. If you’re interested in learning more about how Marketopia can support your efforts in IT and MSP marketing, sales enablement or appointment setting, connect with one of our experienced growth consultants to schedule a free growth assessment for your business!

Want to Learn More About This Topic?

Check out what Prince Ghuman, expert neuromarketer and behavioral designer, has to say on the topic in his 2020 TEDxHultLondon talk: “Neuromarketing and the Future of A.I. Driven Behavior Design.”