Busting MSP Myth #4: I’ll Be Putting Security at Risk

Busting MSP Myth #4: I’ll Be Putting Security at Risk

In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we also covered the common myth that MSPs are determined to replace your existing team, and the myth that MSPs are too expensive. Now let’s take a look at a major concern: security.

Are your clients still on the fence when it comes to relying on an MSP vs internal IT? Do they worry that it will mean a serious risk to their security? They’re not alone, but we’re here to dispel that myth with some serious facts to help you ease their concerns and earn their business.

70% of businesses would prefer to pay for support in matters of cybersecurity, rather than do it themselves.
Your clients are likely among those businesses, focused on keeping security strong but not armed with the right staff, resources or expertise to take it on in-house. So now they’re worried about how to staff up or working on understanding managed services and how they might be able to help.


What Do MSPs Do?MSP vs internal IT – busting MSP myths

Well, when it comes to security, a lot. Security is one of the top five concerns for businesses all over the world right now, which means your clients are just as worried about it as you are. But handing over access to their most important data and systems makes your clients understandably nervous about security risks. It’s up to you to help them understand that you’re on their side, an expert in locking down their security and ready to make security simpler.

Your clients need to hear that you have their security top of mind. Help reassure them by reinforcing your focus on being ahead of new attacks, and recommit to your position as their cloud guru, ready and able to help them move everything to the cloud without risking their vital information.


Advanced Security Protection

Just like the rest of the managed service provider industry, you are devoting time and resources to making sure your clients can work on-site or migrate to the cloud with minimal downtime and maximum protection. As you speak to current and potential clients, let them know that security is one of the main reasons a company will choose to work with an MSP, and help them see that you’re the one who will armor their businesses against threats, allowing them to focus on growing faster thanks to your proactive protection.

If you’re talking to companies looking for IT managed services, leverage security as a foot in the door instead of a roadblock. Counter their concerns with your expertise, dedication and focus, and you’ll start seeing the benefits as new and existing clients turn to you for their security needs.

It’s time to get the information you need to combat MSP myths and get down to the business of helping your clients succeed. Download our guide to Busting MSP Myths today.


Investing in Your Brand’s Growth

Investing in Your Brand’s Growth

You could be the premier provider of managed services in your area, perhaps even the country. However, if your brand isn’t the first solution in your target audience has in mind when an issue arises, it doesn’t matter. The key is to make sure your marketing dollars are invested in the right place to keep fueling your business growth. In this month’s blog, we’ll tell you how to make the best use of marketing funds to optimize your marketing strategy.


Why Marketing Dollars Matter

We all know the golden rule: treat others as you want to be treated. When it comes to the improvement and growth of your brand, this same principle applies. You should treat your brand the same way you want your clients to see it. This begins with allocating the proper funds not only to communicate what your brand has to offer but ensure its message is delivered in the right place at the right time. As a result, the conversions necessary for your growth will happen. Funding is essential to get people thinking and talking about your brand, and if you invest more in the right places, you’ll see a greater return on the impressions you make.


The Benefits of SEO

There’s a saying in the marketing world that goes “the best place to hide a body is on the second page of Google search results” – because no one ever looks there. If your business isn’t in the top results on the first page of a search query, chances are it’ll never get seen. The key to placing your brand in a leading spot is search engine optimization or SEO, which is the strategic use of keywords (the ones your prospects type in the search bar) in your web content, so you always appear as the solution to their problems. SEO keywords vary by location, industry, time of year and a litany of other factors, but investing funds into choosing the right ones will make all the difference in growing your brand.


Be Active in the Community

If you want to become your region’s go-to IT solution, investing your resources to make your brand more visible is a must. You can boost brand awareness by allocating funds to attend and/or sponsor trade shows. This is your opportunity to showcase what your brand can do on a more personal level. Putting a face to a name can make all the difference in closing a deal. It’s no secret that businesses are more likely to partner with other companies when they know precisely with who they are working.


How Marketopia Can Help

Whether you’re looking to expand your MSP or your growth has stagnated, we have the industry experience you need to invest in your growth the right way. We’ll help you decide how to best leverage what your brand has to offer and ensure that the clients you’re after become accustomed to it. Contact us today and start funding your brand the right way.


Top 10 Conferences to Attend for Resellers

Top 10 Conferences to Attend for Resellers

Are you where your best prospects are? As a vendor, it’s your goal to position your brand in every event possible to convey a sense of breadth, depth and channel involvement to your current and potential partners. The best way to do this is by showing the value you already know your brand is associated with – and what better place to build partnerships with MSPs than IT conferences? In this blog, we’ll explore ten conferences where the leading minds and forces of the IT industry will converge. Additionally, find out how Marketopia can get you a free hour of consulting on your go-to-market strategy.


1. Gartner Symposium

Meet the world’s most important gathering of CIOs and Senior IT Executives. The Gartner Symposium takes place each October in sunny Orlando, FL as a five-day event. Here, you will have the opportunity to establish your brand’s dedication to innovative approaches for old challenges. Attendees will experience an overall focus on technology and information systems that move businesses forward, new ways to refine great leadership skills and better, smarter and more competitive business strategies.


2. ChannelCon 2020

Come to beautiful Miami, FL and join top tech industry thought-leaders and industry professionals for three inspiring days of vendor-neutral collaboration, learning and partnership. Every August at ChannelCon, vendors will receive a specialized mix of education and collaborative sessions offering insight into key trends, business challenges and exciting opportunities in today’s market. You’ll return to your office with loads of new ideas, tools to grow your business and maybe even a tan.


3. IBM Think

Venture to San Francisco, May 4 – 7, and attend the premier conference for what’s new in cloud, mobile, and security. IBM Think is for every business interested in transforming industries and creating better solutions. Basically, all the entities you’d want to partner with as a vendor. IBM Think is known for its keynotes with personalities such as IBM chairman, president and CEO – Ginni Rometty, 200+ sessions and endless networking opportunities. Talking points from this year’s conference will include Cloud, Dev, Internet of Things, Mobile, Security, Watson, and IBM Research.


4. SAP Success Connect Las Vegas

Join a long-time Marketopia partner and leverage your brand among MSPs at SAP’s Success Connect event in Las Vegas. At this gathering, attendees will hear strategies, best practices and gain first-hand experiences to help them solve the most pressing workforce-related challenges today and anticipate those of the future. Maybe your brand can become one of those solutions?


5. CompTIA Tech Summit

The CompTIA Tech Summit is an excellent opportunity to network with CompTIA members, legislators and policy experts – while we set our state policy priorities for the upcoming year. This year’s conference will explore the 2020 presidential election; how AI, automation and political transformation impact future initiatives; a hot topic discussion with state CIOs and much more!


6. VeeamOn 2020

Come to Las Vegas May 4 – 6 and make your brand a part of a gathering that focuses on tomorrow at VeeamOn. This event has an emphasis on supercharging education from leading experts, expanding business connections, igniting inspiration with hands-on training and celebration with industry professionals. Experience this great opportunity to build connections for the future and enjoy nightly activities plus the famous Veeam® party.


7. Women of Silicon Roundabout

Join 6,000+ tech leaders and professionals to drive your digital economy at the Women of Silicon Roundabout in London, England. Between June 16 – 17, people and organizations will be able to connect, learn and take action on gender diversity and inclusion. Open your brand up to new ideas by pushing boundaries through inspirational keynotes, panel discussions on business strategy, technical classes and career development workshops. This conference provides a bounty of content and networking opportunities to flourish in the tech sector.


8. ChannelPro SMB Forum 2020: Dallas

Head on down to the Dallas ChannelPro SMB Forum on March 5 for a full-day live event complete with feature presentations. Hear from some of the top SMB resellers and managed service providers in the country and grow from their insights on the most current tech solutions in the SMB marketplace. If you’re an IT consultant, VAR, integrator or managed service providers, you will greatly benefit from this event.



Attend “the most innovative cloud and business technology conference” happening May 12 – 14. SAP SAPPHIRE NOW is an annual conference for today’s digital leaders. Attendees will learn how to build on existing enterprise IT investments by integrating new and emerging technologies such as IoT, analytics, AI automation, blockchain and cloud. At SAPPHIRE NOW, you can network and expand your brand among professionals pursuing continuous innovation with the assistance of SAP.


10. Oracle Open World

Oracle Open World is an annual, three-day gathering of industry professionals and leaders taking place each September. Attendees can expect to see over 2,000 sessions, 250 exhibitors and speakers from more than 90 countries. Oracle OpenWorld is your brand’s opportunity to associate itself with cloud technologies, discovery and novel new approaches to solutions plus inspire future and potential clients with what’s possible.


How Marketopia Can Help 

Marketopia’s expert team has hand-picked these events to leverage yourself as a vendor. Contact us today to find out more and receive a free hour of consulting on your go to market strategy. With Marketopia, you will always achieve more leads, more sales and more profits.


Busting MSP Myth #3: I Won’t Have Enough Support

Busting MSP Myth #3: I Won’t Have Enough Support

In our last blog, we talked about the common myth that MSPs are determined to replace your existing team, and in the first installment of this five-blog series, we also talked about the myth that MSPs are too expensive.

Now we’re turning our attention to another myth that you’ve probably heard when it comes to using an MSP: you won’t get the support you need, when you need it. This is another one that we’re here to dispel. Companies looking for IT managed services might bring this one up a lot, since it’s a common concern.


The Background

Why is this such a persistent myth? Many businesses have had an experience where a vendor or service provider just hasn’t been there in a time of need, but the managed service provider industry works differently. Success for an MSP is built on delivering exactly the right level of service exactly when clients need it.


The Truth

Managed service providers (MSPs) couldn’t survive in the long term if they weren’t providing the right level of support to their clients. In fact, the best MSPs in the industry pride themselves on offering support packages that are specifically customized to the needs of each of their clients’ businesses.

In fact, according to Datto, 89 percent of MSPs report making at least one client site visit per week. On top of that, most MSPs offer options for round-the-clock, evening/weekend and any other coverage times that their clients need most. Flexible remote and on-site support keeps your clients’ internal team from getting weighed down with requests or scrambling to address a problem that happens outside of regular business hours.

Clients can find confidence in a shared MSP SLA that defines service expectations and the consequences for failure to meet those expectations. When you treat your clients as partners and take their priorities into account while designing an agreement, companies looking for IT managed services can have greater trust that their needs will be met.

You can also bring value to the average cost of managed IT services by keeping staff updated with current certifications and skills, so clients don’t have to deal with the fallout of a potentially untrained technician causing damage to their systems. Skilled service, detailed SLAs and flexible hours are key to helping business owners develop trust in the managed service provider industry.

Looking for more benefits and some useful statistics around how to help your clients go from skeptical to sold? Download our guide to Busting MSP Myths today.


Busting MSP Myth #2: I’ll Have to Fire My Team

Busting MSP Myth #2: I’ll Have to Fire My Team

In our last blog, we talked about the common myth that MSPs are too expensive. Now we’re addressing another common myth – the idea that by hiring you to take on their IT support, your clients will have to fire their entire internal team. As a business owner building a team they care about, this is a big concern.

Good news, though. It’s 100% not true.


MSPs Meet Your Needs

Hiring a managed services provider to take on some of their IT needs doesn’t have to turn into a battle of MSP vs internal IT. In fact, as an MSP, you could be exactly what their internal team is looking for to be able to work much smarter. So, when your clients ask, “why use managed services to supplement our internal team?” you can say…

“Glad you asked.”


Here are just a few of the ways a managed services provider can help internal IT teams thrive.

Help Desk Support: You can take on the lowest (or highest) levels of your clients’ help desk calls to free up their internal team’s time. Whether they have high-level experts who should be focused on the big issues or a relatively new help desk that’s only ready for the simpler problems, you can fill the gaps.

After-Hours Coverage: You’re there for them any time they need you, whether it’s 2 a.m. on a Wednesday or noon on Sunday. Letting you cover their after-hours needs saves your clients from maxing out their team with off-hours calls and keeps them from paying expensive overtime.

Cutting-Edge Solutions: Managed services providers are dedicated to what’s new and next in the industry, and which means you can help your clients discover new or better-fit tools and software that help them, and their internal team, do their jobs better.

Safer Systems: Your clients’ internal team would need someone 100% dedicated to security to be able to keep up with the constant onslaught of risks out there. As an MSP, you can take that on, keeping systems and software up-to-date with proactive protection, saving their team from constantly putting out security fires.


Co-Managed Success

Understanding managed services providers and the benefits they can bring to internal teams means opening up a new world for your clients’ businesses. By bringing on an MSP, they won’t be firing their internal team. Instead, they’ll be giving their teams the gift of more productivity, more efficiency and the freedom to focus on the things they do best.

You will cover any skill gaps, support your clients anytime they have needs and help their teams do better work. Basically, you’ll be helping pave the way for their business growth.

Looking for more benefits and some useful statistics around how to help your clients go from skeptical to sold? Download our guide to Busting MSP Myths today.


Busting MSP Myth #1: MSPs Are Too Expensive

Busting MSP Myth #1: MSPs Are Too Expensive

Tired of hearing potential clients say that an MSP is just too far outside of their budget? It’s a common misunderstanding that MSPs are cost-prohibitive luxuries that only the biggest companies can afford. Helping your clients understand the importance of managed services for their business, along with the cost savings you can provide, will serve the dual purpose of growing your clients’ businesses and your own.


Where Does it Come From?

Why is the myth of the expensive MSP so pervasive? It can come from a lot of places. Overpriced MSPs in saturated markets can be partially to blame for the high prices in your customers’ heads, but another big part of the issue is a difference in billing models. Businesses that don’t use MSPs don’t have a consistent bill coming in. Instead, they pay only as issues arise. Most MSPs charge a monthly fee, which means convincing business owners to go from no monthly bill to a consistent outgoing charge.


Sticker Shock

So how do you talk your clients through the initial sticker shock? It’s not as hard as it sounds. You’ll just need to walk them through a true managed services cost analysis. Start by pointing out that an MSP means no more costly new hires. That means no more paying a recruiter, taking time for onboarding or paying the salary and benefits for a full-time employee. If they still aren’t convinced, remind them that an MSP can help them move from a reactive IT model to proactive support that can make all the difference in their long-term growth.

In short, it’s your job to help your clients feel good about the average cost of managed IT services and helping them weigh the benefits of MSP vs internal IT. Armed with the right information, you can lead your current and potential clients down the path to faster growth with proactive managed services.

Looking for more benefits and some useful statistics around how to help your clients go from skeptical to sold? Download our guide to Busting MSP Myths today.