Finding Leads when Conferences Get Canceled

Finding Leads when Conferences Get Canceled

Mar 11, 2020

It’s conference season, which means most vendors are counting on a huge influx of leads from industry conferences. Unfortunately, it’s also flu—and now coronavirus—season, which means conferences all over the world are closing their doors to check the spread of germs....
3 Ways to Keep Your Business Healthy in a Pandemic

3 Ways to Keep Your Business Healthy in a Pandemic

Mar 10, 2020

Your clients look to you to keep their businesses and data carefully protected no matter what they’re up against. So, when a disaster strikes that changes everything—from canceling industry events to closing down entire school districts—your clients are going to turn...
Understanding & Managing Multiple Channel Partner Models

Understanding & Managing Multiple Channel Partner Models

Mar 9, 2020

Being a great account manager used to be about managing your resellers and systems integrators alone. Today, your partners don’t fall cleanly into those neat boxes. Instead, every one of them is operating as a complicated puzzle – a few pieces of MSP, a section of...
4 Ways Outbound Marketing Can Help You in the New Year 

4 Ways Outbound Marketing Can Help You in the New Year 

Mar 3, 2020

It’s 2020, and everyone knows inbound marketing campaigns are here to stay. But neglecting outbound marketing campaigns is the easiest way to leave money on the table when it comes to closing deals, and industry leaders are taking note. Fortunately, outbound...
Inbound Marketing Strategies

Inbound Marketing Strategies

Feb 13, 2020

This may come as a shock, but people hate advertisements.  Unfortunately, the primary way of informing your prospects about the great products and services you offer is through advertising. Even if your offering is communicated in a great ad, it’s easy for it to...
Being a Better CAM: Understanding Your Partners

Being a Better CAM: Understanding Your Partners

Feb 3, 2020

As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors often overlook is their ongoing relationships with current partners. While you may meet contractual obligations with a courteous demeanor, are you...