If you had the opportunity to add a competitive edge to your business, you’d take it right?

Well, you can’t level the playing field between you and your competitors if you’re still relying on outbound marketing to generate leads. It’s time to fully submerge into the depths of attracting leads with inbound marketing campaigns.

There are many reasons why inbound marketing is the best way to boost your bottom line. You earn your lead’s attention instead of fighting for it through paid advertisements without establishing a reason for them to trust you. Plus, Search Engine Journal found inbound leads cost 60 percent less than outbound leads.

But what goes into an impactful campaign that attracts inbound marketing leads? Well, there are a lot of moving parts, but these three tactics are what will make or break your campaign:



So, you’ve created the most innovative inbound marketing campaign in your industry, but is it getting in front of the right people? If your website pages and blog content aren’t SEO-friendly, qualified inbound leads will never find them.

A 2017 HubSpot study found that 61 percent of marketers say improving SEO is their top inbound marketing priority, and it makes sense. If you aren’t researching relevant keywords and placing them in the right spots in your content, customers won’t even find you and your bottom line doesn’t have a chance to budge.



This powerful tactic gives you the opportunity to position yourself as a thought-leader by writing posts about industry-specific trends or issues, as well as new technologies. Social Media B2B found that B2B companies with an active blog generate 67 percent more leads per month than companies without one.

Yes, that is 67 percent more leads. But not just any blog post will get you there! Your insights must provide value to your target audience by helping them solve a problem. By providing advice in the form of a blog, you’ll build the trust needed to engage inbound marketing leads with your company, plus it helps with SEO.


Social Media

Consumers are spending more and more time on social media platforms every day, so when you’re trying to attract inbound leads you have to meet them where they are.

According to Social Media Examiner, 79 percent of marketers said they saw increased traffic with as little as six hours a week invested in social media marketing. It’s worth your time to learn what networks your leads are using, and then create exclusive and engaging content to build an incentive for them to follow you on each platform.


We Lead the Way

As the premier marketing and lead generation agency for the IT channel, the Marketopia team is comprised of inbound leads generation experts that know exactly what it takes to create an unmatchable inbound marketing campaign.

If you’d like to learn more about what we’ve got up our sleeve to send your inbound leads skyrocketing, give us a call at 844-4U2-Grow (482-4769), ext. 806, or send us an email.