Creating a Brand Logo – 3 Things to Remember

by Marketopia | Jan 31, 2018

Think about the organizations that you trust to deliver products or services. What’s the first thing that pops into your mind? It’s their logo, isn’t it?

Well, you’re not alone. According to Crowdspring, it only takes consumers 10 seconds to form a first impression of a brand by its logo. That’s a lot of power for one image to have, and shows why effective logo design is so incredibly important.

In general, your logo is the visual representation of the products or services you offer, the values that your organization embodies and the impact that you have on the consumer. A successful logo can subtly – but clearly – communicate all these things in a way that resonates with your audience. So, when it comes to crafting a powerful logo, keep these three simple tips in mind:

Less is More

Ah, long forgotten simplicity. When creating a brand logo, or any design that represents an organization, most business leaders get carried away with the idea of being louder than their competitors. Yes, you need to stand out from the crowd, but complicating your logo isn’t the way to do it. Present your audience with a logo that’s easy to digest, and they’ll appreciate the simple aesthetic.

Consistency is Key

Your company isn’t a bland, tasteless organization. It has characteristics, a mission, values and a stand-out personality. So, convey that to your audience through your logo! If you think long and hard about what they say, you’ll end up with an effective logo design that communicates your overall message while staying on-brand.

Make it Memorable

According to MarketingProfs, the logos of Nike, Apple and McDonald’s are the most memorable across the globe. These organizations put time and effort into creating a well thought out logo that accurately depicts their brand without going overboard.

To create a unique and timeless logo, be sure to avoid trendy designs and colors that will eventually become outdated, but don’t settle for a boring visual either! You don’t want to be drowned out by your competitors, so your logo needs to be branded in your prospect’s and client’s memories.

How Marketopia Can Help:

When it comes to design, the Marketopia team knows how to make a good business logo. We prioritize learning the ropes of your business, your strategic plan for growth and your unique brand. With great thought and reasoning, we translate your story into an effective logo design that prospects can’t resist.

We’re making 2018 the year of more for YOU – more sales, more leads and more profit. To find out more information on how Marketopia can help you create a compelling business logo, give us a call at 844-4U2-Grow (482-4769). Ext. 806, or send us an email at hello@marketopia.com.