Be There to Grow Your MSP: Autotask Community Live! 2015

Be There to Grow Your MSP: Autotask Community Live! 2015

Spring is in the air. Summer is right around the corner. And Autotask Community Live! 2015 is almost here … May 17-19 to be exact!

So, what’s that mean for you and your MSP business this weekend in Miami?

Autotask Community Live! is all about education and networking. It’s an event slated for giving you better opportunities to learn and build relationships. The end game is to set up your business for steady streams of recurring revenue.

Among the many activities and sessions is Autotask’s Technology Showcase. This allows you to get up close and personal with Autotask, its tech partners and thought leaders. You can travel from booth to booth seeing various solution demos that are designed to elevate your business to greater success.

Just being able to network is well worth the trip. More than 800 industry leaders attend Autotask Community Live. That means plenty of chances to share ideas and learn from industry experts. Add in the educational sessions, and the event is vital for your business and the managed IT services you provide your clients.

Get this … historical trends show that an MSP has grown its revenue an average of 20% year-over-year just from the industry takeaways of attending Autotask.

If bolstering your recurring revenue isn’t enough, there’s one more reason to pack your bags, sunscreen and shades and head to South Florida. Marketopia, a demand-gen and marketing service vendor to watch as named by The ChannelPro Network, will be there!

This year, Marketopia is a proud sponsor of Autotask Community Live. Our CEO, Terry Hedden, recently selected a Top 50 Channel Influencer by Penton Technology Group’s The VAR Guy, is speaking and will be meeting with attendees to talk sales and marketing strategies. You can find him on the floor of the Trump National Doral at booth #T3.

Terry’s 45-minute session is entitled “How to Build a Managed IT & Cloud Sales Team that Delivers.” This can’t-miss talk is part of the Managed Services Track. It begins at 1PM on Monday, May 18.

During his session, Terry will discuss best practices to hire, compensate, manage and inspire a sales team. The goal is to achieve quotas for your MSP. He will also explore how his system ensures sales pipelines are filled and how to consistently close managed IT and cloud deals.

By the end of his session, you should expect to have a better understanding of established ways to grow your business using a proven sales methodology and marketing process. What’s in it for you? If you do it just right, your new streams of recurring revenue for your business.

Afterward, and at the booth, Terry and the Marketopia team are available to answer questions, offer advice and provide solutions to help your business get more leads, more sales and more profits.

What have you got to lose? Nothing. It seems you have everything to gain. It’s not too late for you to register! We look forward to seeing you there. Oh … and have some fun!

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‘About Us’: What’s It Really All About?

‘About Us’: What’s It Really All About?

It makes no difference what it’s called — “About Us,” “Meet the Team.” Your website “About” page is really important.
It’s more than just a few quick facts and client testimonial. It’s prime real estate. It differentiates your business from the competition. It lets you relate and connect with prospects. It’s a conversion-friendly hub that gives reasons why you should be chosen.

If you’re surprised by this, don’t be. This often overlooked page needs to be a copywriting masterpiece.

 

To start, tell your visitors:

  • How your product or service benefits them.
  • What’s on offer and why they should care.
  • An emotional story to create a connection.
  • What you want them to do next.

 

Also include basic, pertinent information, like:

  • Who you are
  • What your business does
  • How long you’ve been in business
  • Where you’re located
  • Areas/regions you serve
  • Anything else, such as “by appointment only,” a fun fact, company history

 

A mission statement is a great add. It gives insight. It shows you have direction, focus and commitment when it comes to your business.

Creativity is key to delivering all this information. Make it as personable as possible. Connect with prospects. For example, put it in a letter format from the CEO. Use various images for storytelling. Get creative! Your visitors don’t want to read something boring.

Testimonials are also good. However, there’s a right and a wrong way to do this.

Wrong:
“Company XYZ is a great company, we will continue to use them for life!” That statement is useless. Sadly, many businesses use quotes like this on their sites. It tells nothing. It seems like you just made it up.

Right:
“Company XYZ has provided me with excellent service during the past two years. They have always completed tasks on time. They have even gone out of their way to assist me after business hours. It’s great having such a trusting relationship with Company XYZ, and I look forward to using them for years to come.” Now, this is the testimonial to post! It conveys valuable and relevant information.

When it comes down to it, don’t overthink your “About Us” page. Share relevant information that’s creative, appealing and relatable. Then, you’ll have new clients knocking at your door.

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Falling {Back} in Love with Marketing

Falling {Back} in Love with Marketing

As Valentine’s Day quickly approaches, love is in the air all around us. However, when it comes to loving marketing, some of us are hesitant to put our hearts out there. Some have been burned by their “ex” marketing firm, vowing to never love again. Others may have never given marketing a chance due to skepticism or perceived high maintenance.

If you’ve marketed and lost, or never marketed at all, here are three reasons why you should fall {back} in love with marketing.

 

1) Marketing is Affectionate

Just like an amazing significant other takes care of you in a relationship, marketing can sweep you off your feet. Instead of bringing you flowers and chocolates, marketing will bring you gifts like highly qualified leads, a new website, search engine optimization, press releases, newsletter creation and delivery, direct mail pieces, social media management, and more. Even better, if you fall in love with outsourced marketing, companies never have to worry about doing their own advertising or marketing. Each month these deliverables are customized for your business to ensure your company’s success. And the best part is, you never even have to lift a finger. What’s not to love?

 

2) Marketing is Best Friends with Leads

Everyone knows it’s important to get along with your significant other’s friends. You’re in luck because leads are marketing’s best friends. But not just any old leads… Qualified leads. Marketing will introduce you to leads that can benefit directly from your business. Now, have you ever met a lead you didn’t get along with? All the campaign elements mentioned earlier are then created and executed to help “introduce you” to leads, thus making it easier to convert them into new customers.

 

3) Marketing is Your Arm Candy

Looks may not be everything, but we all know how important it is to make a great first impression. Many times in the business world, we only get one chance to make a potential client fall in love. Marketing is like arm candy that ensures you look the part. It helps you polish your image so you always look professional and appealing to potential new clients, as well as existing customers. How will marketing help you achieve this look? Marketing can help by rebranding your company with a new logo/tagline and website, customizing your proposals and contracts so they look organized and qualified, collateral that make you’re a cut above the rest, offering training material that teaches you how to close the deal, and so much more. Marketing helps ensure your potential and existing customers are never “the one{s} that got away.”

If you’ve been let down by a marketing firm in the past or never used one at all, we understand that it can be hard to trust an outside source with such important aspects of your business. However, there are so many advantages to marketing that can help benefit your business, so we encourage you to put yourself back out there. There are many {marketing firm} fish in the sea, but Marketopia would love to be your Valentine this year and for many years to come!

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Leveraging Marketing to Maximize Leads

Leveraging Marketing to Maximize Leads

Marketing is the key to growing any business. Most large corporations have their own internal marketing department to handle all of their marketing needs. However, many small to medium-sized businesses don’t have the funding or resources available to host one marketing employee, let alone an entire marketing department on their own…. Or, so they thought.

The solution? Outsourced marketing, the answer to every managed service provider’s marketing needs. A marketing partner can provide the whole package to IT service companies and cloud service providers at just a fraction of the cost of hosting marketing in house.

By now you’re surely wondering, “What? But how?” The benefits of outsourcing your marketing greatly surpass the advantages of hosting your own marketing department in house, and here’s why:

 

1) Reduce Your Overall Marketing Cost

Many companies spend a huge budget on their marketing departments each month due to employee salaries, tools necessary for research and to execute campaigns. When you partner with a marketing company, you’re not paying salaries to a whole team, your employees aren’t wasting their time and other talents trying to learn the marketing world, which causes your overall marketing cost to reduce significantly. When you partner with a marketing firm, small to medium-sized businesses receive the opportunity to have the same, if not greater, advantages that big corporations have with larger budgets. For example, with Marketopia’s reasonable partner marketing prices, closing on just one lead can help cover all of your monthly outsourced marketing costs.

 

2) Increase Profit

Partnering with a marketing firm provides your business with the total package. You receive all the perks of having your own internal marketing department without the added stress. Partner marketing gives you access to marketing experts, a custom marketing strategy for your business, marketing material creation from new websites to direct mail pieces, monthly newsletters, proposal contract templates, social media management, increased lead prospects, sales training collateral and much more. Best of all, Marketopia includes many of these many of features in base marketing packages. All of these features bring you new business, allowing you to increase your overall profit.

 

3) Ability to Measure your Successes

When you outsource your marketing, you not only gain access to an entire team of marketing experts, you also gain access to their resources. A marketing firm focuses on your marketing 24/7, allowing you to focus on your business. Many small and medium-sized businesses have little to no time to devote to marketing. Marketing professionals utilize many different tools that can help provide valuable data and research for your business. Marketopia offers their clients monthly updates to show them where their money is going and how effective their marketing plan has been. This allows clients to evaluate whether or not the plan should be altered to increase results, or stay the same due to success.

Marketopia clients are seeing sales increases in as little as 12 days due to marketing efforts! Outsourced marketing provides small to medium-sized businesses the ability to market as if they were a larger corporation.

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New Year, New Marketing Strategy

New Year, New Marketing Strategy

A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean slate and a new beginning, so why not apply the same principle to your company’s marketing strategy?

Last year we saw a giant leap toward content marketing, and we can expect to see it gain even more popularity in 2015. According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago. If you’re just joining the content marketing movement, don’t worry, we’ll get you up to speed.

Content marketing is the process of creating, updating and sharing quality content related to your business in order to educate prospects and clients, thus turning them into lifelong customers.

Content marketing can allow your business to really become a value to your customers all the time instead of just when they are utilizing your services. When was the last time you provided your customers with valuable information without a price point attached? It’s important to stay valuable to customers and prospects at all times. Through content marketing your company will stay relevant to your target market.

But how can you tell if your content marketing is truly working? A survey conducted by the Content Marketing Institute showed that 63% of organizations said website traffic was the most popular way to measure success. Other measurement methods included sales lead quality, SEO rankings, inbound links, feedback customers and subscriber growth.

A new marketing strategy can be a large task for any business to tackle on their own. Not to mention, things can get even more difficult when you throw other marketing elements into the mix like social media management, search engine optimization, email marketing and more.

If you want to give your marketing strategy a fresh start for the new year, but don’t have the time or resources to handle everything on your own, contact Marketopia and find out how we can make 2015 your company’s best year yet!

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