Marketing is the key to growing any business. Most large corporations have their own internal marketing department to handle all of their marketing needs. However, many small to medium-sized businesses don’t have the funding or resources available to host one marketing employee, let alone an entire marketing department on their own…. Or, so they thought.
The solution? Outsourced marketing, the answer to every managed service provider’s marketing needs. A marketing partner can provide the whole package to IT service companies and cloud service providers at just a fraction of the cost of hosting marketing in house.
By now you’re surely wondering, “What? But how?” The benefits of outsourcing your marketing greatly surpass the advantages of hosting your own marketing department in house, and here’s why:
1) Reduce Your Overall Marketing Cost
Many companies spend a huge budget on their marketing departments each month due to employee salaries, tools necessary for research and to execute campaigns. When you partner with a marketing company, you’re not paying salaries to a whole team, your employees aren’t wasting their time and other talents trying to learn the marketing world, which causes your overall marketing cost to reduce significantly. When you partner with a marketing firm, small to medium-sized businesses receive the opportunity to have the same, if not greater, advantages that big corporations have with larger budgets. For example, with Marketopia’s reasonable partner marketing prices, closing on just one lead can help cover all of your monthly outsourced marketing costs.
2) Increase Profit
Partnering with a marketing firm provides your business with the total package. You receive all the perks of having your own internal marketing department without the added stress. Partner marketing gives you access to marketing experts, a custom marketing strategy for your business, marketing material creation from new websites to direct mail pieces, monthly newsletters, proposal contract templates, social media management, increased lead prospects, sales training collateral and much more. Best of all, Marketopia includes many of these many of features in base marketing packages. All of these features bring you new business, allowing you to increase your overall profit.
3) Ability to Measure your Successes
When you outsource your marketing, you not only gain access to an entire team of marketing experts, you also gain access to their resources. A marketing firm focuses on your marketing 24/7, allowing you to focus on your business. Many small and medium-sized businesses have little to no time to devote to marketing. Marketing professionals utilize many different tools that can help provide valuable data and research for your business. Marketopia offers their clients monthly updates to show them where their money is going and how effective their marketing plan has been. This allows clients to evaluate whether or not the plan should be altered to increase results, or stay the same due to success.
Marketopia clients are seeing sales increases in as little as 12 days due to marketing efforts! Outsourced marketing provides small to medium-sized businesses the ability to market as if they were a larger corporation.
Like any savvy business owner, you want to get the most return on your investments. Marketing spend is no exception. But if you’re like most MSP owners, marketing isn’t your area of expertise.
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