A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean slate and a new beginning, so why not apply the same principle to your company’s marketing strategy?

Last year we saw a giant leap toward content marketing, and we can expect to see it gain even more popularity in 2015. According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago. If you’re just joining the content marketing movement, don’t worry, we’ll get you up to speed.

Content marketing is the process of creating, updating and sharing quality content related to your business in order to educate prospects and clients, thus turning them into lifelong customers.

Content marketing can allow your business to really become a value to your customers all the time instead of just when they are utilizing your services. When was the last time you provided your customers with valuable information without a price point attached? It’s important to stay valuable to customers and prospects at all times. Through content marketing your company will stay relevant to your target market.

But how can you tell if your content marketing is truly working? A survey conducted by the Content Marketing Institute showed that 63% of organizations said website traffic was the most popular way to measure success. Other measurement methods included sales lead quality, SEO rankings, inbound links, feedback customers and subscriber growth.

A new marketing strategy can be a large task for any business to tackle on their own. Not to mention, things can get even more difficult when you throw other marketing elements into the mix like social media management, search engine optimization, email marketing and more.

If you want to give your marketing strategy a fresh start for the new year, but don’t have the time or resources to handle everything on your own, contact Marketopia and find out how we can make 2015 your company’s best year yet!

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