3 Reasons to Outsource Your Appointment Setting

3 Reasons to Outsource Your Appointment Setting

It takes significant amounts of time and effort to gain face-to-face appointments with qualified prospects, something outsourced appointment setters do well. In fact, according to the Ovation Sales Group, the average sales person prospects for 6.25 hours to set just one appointment.

When you outsource appointment setting, you free up your sales people to focus on developing relationships and closing deals that directly lead to healthy commissions. There are many reasons to consider outsourcing your appointment setting, but here are our three favorites.

Focus on Qualified Prospects. Cold calling is tiring, and you need your sales resources spending their time with qualified prospects, not tire kickers. And, for some companies, pass lead nurturing to the marketing team isn’t always an option. MarketingSherpa discovered that of the 61 percent of leads sent to sales, only 27 percent of those leads were qualified. Appointment setting services, grease the skids and make sure that first sales connection is worthwhile and productive.

Play the Long Game. A sale rarely takes place during the first call with a prospect. In fact, the Marketing Donut found that 80 percent of sales require five follow-up phone calls, even longer for complex technology sales. You don’t always have the resources and patience to play the long game, but outsourced appointment setters do. They’ll put in the time and dedication it takes to build relationships on your behalf and, ultimately, pave the way for sales success.

Save Money. Properly qualifying prospects and generating warm leads is an expensive process. Having full-time callers on staff to generate appointments puts a major dent in the budget. With appointment setting services, callers do the heavy lifting for an affordable fixed-rate fee allowing you to budget accordingly and lower costs.

Marketopia’s seasoned appointment setters provide the qualified leads you need to maximize sales. Once you buy the calling list from us, we’ll get to work developing positive relationships on behalf of your company. Our appointment setters act as an extension of your business and lay the foundation for your sales team to experience success. To get more information on how outsourced appointment setting can improve your sales results, contact us today.


Vendor Marketing—Get the Biggest Bang for Your Buck

Vendor Marketing—Get the Biggest Bang for Your Buck

vendor marketing

As a vendor, your priorities are gaining net-new resellers and agents as well as increasing revenue through existing partners. To do both, you need marketing. You may already have an internal marketing team, but have you thought about how teaming up with an agency can help you grow even faster?


Here’s the top three benefits of partnering with an agency for vendor marketing:


Save Money

There’s a great difference in price points between hiring an in-house team versus an agency. Think about the dollars you’ll save when you don’t need to pay payroll taxes, benefits, healthcare costs, or any of the expensive tools and software a marketing team would need to run and track marketing campaigns.


Lose the Complexity

With any new-hire, there’s always a training period. Even when that’s over, you’ll still need to spend time managing them and making sure they stay on task. But, by hiring an agency, it’s a completely different relationship. There’s no training or managing to deal with, allowing you to focus on keeping your partners happy.


Access a Team of Experts

According to Glassdoor, the national average salary for a marketing manager is $83,220 and that’s only the cost of a single employee. With an agency, you get access to an entire team of channel marketing experts. Plus, who better to help you tap into your ideal partner mindset than someone who built one of the nation’s most successful MSPs—and assembled a powerhouse team of forward-thinking channel pros?

The Marketopia team is comprised of experienced writers, designers and appointment setters. Our vendor solutions will help you optimize your resources, extend your reach and streamline every aspect of sales and marketing. You can count on us to help your in-house experts, fill a missing specialty for your team or handle it all.

For more information, contact us at 844-4U2-Grow (482-4769), ext. 806, or email us.


Marketing Development Funds—The Easy Way to Grow

Marketing Development Funds—The Easy Way to Grow

Every company is looking to increase sales results, and the best way to do so is by getting your name and services out there. Word of mouth alone won’t get you to your growth goal. You know you need professional marketing, but maybe you’re short on marketing funds. Marketing development funds (MDFs) from channel vendors matched with a team of marketing experts gives you the ultimate solve.


What’s MDF?

Channel vendors use marketing development funds, or MDF, as a financial incentive to boost your sales and support marketing activities. Every year, vendors issue $36 billion in marketing funds to partners, yet nearly 50 percent is never used.

With so much money up for grabs, what’s holding MSPs and partners back?

Limited Resources: Many partners don’t have someone responsible for marketing or vendor relationship management.

Lack of Understanding: You may have heard about MDF, but don’t know what’s available to you, the right questions to ask or how to get funding.

Inexperience: Your top priority is serving your clients to the best of your ability—not marketing. It’s no surprise that when it comes to MDFs, you don’t know where to begin.

Partnering with an experienced marketing expert to navigate through the MDF process will help you get the biggest bang for your buck. Many companies don’t realize vendors are willing to pay up to $20K a month for things such as on-going email campaigns, lunch and learns, appointment setters and more. But, getting the marketing development funds is just the first step, you need a team of professionals who understand marketing and can create strategic, engaging and eye-catching marketing materials.

Marketopia’s team of channel marketing experts can help you overcome these obstacles. We’ll fill out the forms and do the legwork, including designing and executing an effective campaign. Contact us today to start taking full advantage of MDF solutions that put you closer to your goals while minimizing the work and expense.


Dial Up Results with Professional IT Appointment Setting

Dial Up Results with Professional IT Appointment Setting

Setting up face-to-face meetings with prospects can be one of the most time-consuming activities. According to The B2B Lead, 50 percent of sales time is wasted on unproductive prospecting. It takes a lot of time, dedication and research to find and set qualified appointments.

Your sales team is already overtasked with sales meetings, perfecting presentations, generating quotes, and the list goes on and on. With the little time they do have, the average sales rep only makes 52 calls in a single day, according to The Bridge Group.


That’s why many vendors and their partners look to an outside source for professional IT appointment setting.


Cold calling is a pure numbers game—The more calls you make, the more possible leads you’ll find. If labor hours are worth more than the cost of a single sale, third-party appointment setting would make sense.


Prospecting is time consuming—Securing a face-to-face meeting is rarely accomplished with a single touch point. Surveys show that 92 percent of salespeople give up after four “nos” but 80 percent of prospects say “no” four times before they say “yes.”


Professional appointment setters are the experts—Based on in-depth education on your services, customer base and unique value, they’re equipped with everything they need to find targeted, qualified prospects and lay the groundwork for your success.


Marketopia’s seasoned appointment setters are focused on paving a smooth path for your first face-to-face interaction with prospects. We’ll help you maximize your time, productivity and ROI. Contact us today to find out exactly how much professional IT appointment setting can improve your sales results.