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Being a Better CAM: Understanding Your Partners
As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors often overlook is their ongoing...
How Becoming an Evolved Channel Manager Creates Long-Term Business
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers different, and how you can become one...
12 Keys to Business Success in 2020
Just like saving money for retirement, the best time to start improving your business was yesterday. The second-best time to start is today....
A Year in Review: The 2019 MSP Industry
Between victories, pain points, changes and trends, 2019 has been quite a year. A lot has gone on in the IT industry and managed service provider...
Top 10 Ways to Differentiate Your Products as an MSP
Look across the IT channel. What do you see? A lot of the same, most likely. If you removed the logo from your brand and services, would your MSP...
Busting MSP Myth #5: My Business is Too Unique
In this blog series, we’ve talked about the belief that MSPs are too expensive, shared info to combat the concern that MSP are determined to replace...
Busting MSP Myth #4: I’ll Be Putting Security at Risk
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we...
Investing in Your Brand’s Growth
You could be the premier provider of managed services in your area, perhaps even the country. However, if your brand isn’t the first solution in...
Top 10 Conferences to Attend for Resellers
Are you where your best prospects are? As a vendor, it’s your goal to position your brand in every event possible to convey a sense of breadth,...
Busting MSP Myth #3: I Won’t Have Enough Support
In our last blog, we talked about the common myth that MSPs are determined to replace your existing team, and in the first installment of this...
Busting MSP Myth #2: I’ll Have to Fire My Team
In our last blog, we talked about the common myth that MSPs are too expensive. Now we’re addressing another common myth – the idea that by hiring...
Busting MSP Myth #1: MSPs Are Too Expensive
Tired of hearing potential clients say that an MSP is just too far outside of their budget? It’s a common misunderstanding that MSPs are...
How Channel Account Managers Can Maximize Their Budgets in 2020
October 1 marks the start of Q4, and now is the time for sales and marketing professionals to start getting their budget proposals ready for 2020....
What We Learned About the MSP Industry in 2019
Q4 is upon us and 2020 will be here before you know it. This is a good time for managed service providers to look back at what’s changed in the...
4 Ways to Get More Leads from Digital Marketing
If there one thing businesses can’t get enough of, it’s leads. Having a list of qualified leads is the first step toward finding new clients and...
Aligning IT Channel Marketing & Sales
Especially in the technology space, sales and marketing are simultaneously the biggest opportunity for increased sales and the biggest gap in being...
From Vendor to Partner: The Key to Building Long-Term Relationships
Vendors come and go. Companies buy from vendors who offer the best price and the best products and can easily switch from vendor to vendor as their...
Branding 301: Building Brand Awareness
In previous installments of this series, we covered the importance of finding your why and narrowed down your target audience by identifying your...
5 Ways to Motivate Resellers to Push Your Products
For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a...
3 Ways to WIN with Channel Partner Sales Training
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to...
Spread the Word and Build Your Word of Mouth Network
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of people trust online reviews...
Get Help Anytime with Growth Machine Resources VIDEO
When you’re moving fast inside the Growth Machine, the last thing you want is to get stuck or waste time hunting for answers. Whether you’re setting up Smart Lists, launching campaigns, troubleshooting issues, or diving into new features, help is always just a click away. Get help anytime in the growth machine with our 24/7 online agents. In this guide, we’ll break down exactly how to get support whenever you need it — fast, easy, and frustration-free. Quickstart Guides: Built-In Visual Tours Every major section of the Growth Machine includes a built-in QuickStart Guide right at your fingertips: Look for…
Smart Lists, Filters, and Columns VIDEO
In today’s fast-paced sales and marketing world, precision is everything. The difference between a dead lead list and a revenue-generating machine comes down to how you organize, segment, and prioritize your contacts. That’s where Smart Lists, Filters, and Columns step in — the not-so-secret weapons inside platforms like HighLevel and the Growth Machine. These powerful tools can turn chaos into clarity and help your team work smarter, not harder. Let’s dive into how to make these features your new best friends. Smart Lists: Dynamic, Self-Updating Powerhouses A Smart List isn’t just a list — it’s a living, breathing engine that…
Do You Want to Grow but Don’t Have the Money to?
Why Joining an MSP Consulting Group Could Be the Smartest Move You Make If you\'re like most tech service providers, you’re not short on ambition. You have growth goals. You know where you want to take your business, but month after month, the numbers aren’t lining up, and it’s not because you’re not trying. It’s because the capital you need to grow just isn’t there. This is where most MSPs get stuck. They hit a ceiling; not because of lack of opportunity, but because their budgets, KPIs and sales strategies aren’t aligned to support their goals. That’s where joining an…
You Don’t Need Another Conference, You Need Consistent Leads
Why Technology Partners Deserve More Than Just a Booth and a Badge Conferences have played a central role in technology partners channel marketing for decades. They offer visibility, networking opportunities and face-to-face time with partners, but for enterprise technology creators focused on scale and predictability, the cost-to-value ratio has changed. When a single conference can cost over $50,000 after you account for booth space, staff travel, lodging, display production and time spent preparing, it’s no longer a sustainable way to drive partner growth. More importantly, the outcomes tend not justify the spend. Most technology creators walk away with a list…
MSP Appointment Setting Best Practices
Are you familiar with appointment setting but unsure how to make it work effectively? Generating qualified leads is the foundation of any successful MSP business, but relying solely on word-of-mouth referrals is no longer enough. That being said, many MSPs and IT service providers struggle to secure reliable leads through outbound prospecting alone. That’s where MSP appointment setting can help. By implementing best practices, MSPs can streamline lead generation, improve sales efficiency, and drive consistent revenue growth. This guide outlines effective strategies to help you connect with the right prospects and maximize conversions. What is MSP Appointment Setting? MSP appointment…
5 Things to Look for in MSP & Channel Partnerships
MSP channel partners do more than just resell vendor technology; they represent it. The right MSPs and channel partners act as an extension of your business, bringing your solutions to market, managing customer relationships, and providing technical support. If they do their job well, customers have a great experience with your product. If they don’t, customers won’t see the value, and that reflects on you just as much as it does on the MSP. Not every channel partner is the right fit. Some won’t have the expertise to deliver your solutions effectively. Others may not have the right customer base…
MSP Lead Generation Best Practices
MSP Lead Generation Best Practices Finding new clients is one of the biggest challenges for managed service providers (MSPs). Even if your IT services are the best in your area, businesses won’t hire you if they don’t know you exist. That’s why MSP lead generation is so important. Lead generation is the process of attracting potential clients and turning them into leads, i.e. businesses that show interest in your services. The better your lead generation strategy, the more your MSP grows. There are two main ways to generate leads: paid and organic. Paid lead generation brings in leads quickly but…
Channel Partner Sales: Secrets to Making MSP Partners Sell More
Channel Partner Sales: Secrets to Making MSP Partners Sell More If MSPs don’t sell, vendors don’t make money, but many managed service providers (MSPs) struggle with sales; not because they don’t believe in your product, but because they don’t have the time, resources, or training to sell it effectively. That’s why channel partner sales are so important. When vendors actively support their MSP partnerships, both sides win. Many vendors assume that because an MSP has signed on as a partner, they’ll naturally sell the product. But without proper training, marketing support, and sales enablement, MSPs often default to selling the…
The Cost-Saving Strategy Behind MSP Partner Recruitment Without Conferences
For years, conferences and trade shows have been go-to strategies for vendors looking to recruit new MSP partners. These events offer great opportunities for face-to-face interactions, networking and showcasing products; however, they come with significant costs and are only effective in the short term. While MSP channel partner recruitment through events has historically been successful, there are other options that can be just as effective — if not more — and come at a fraction of the cost. In this blog, we’ll explore the hidden costs of attending conferences, why they might not be the most sustainable approach to MSP…
MSP Marketing Best Practices
The Managed Service Provider (MSP) industry is becoming more competitive every year (MarketsandMarkets). To stay competitive, MSPs need smart marketing strategies based on proven best practices. From personalization to AI automation, we’ll outline MSP marketing best practices to help you grow your business, attract more clients, and stay ahead of the competition for years to come. Why MSP Marketing Matters In a market where competition grows by the day, MSPs can no longer rely solely on word-of-mouth referrals to stay ahead. Marketing is essential to attract new clients, build trust, and show your expertise. If you’re a new MSP, marketing…
GROWCON
The Marketopia GROW community brings MSPs, VARs, CSPs and other technology professionals from around the world together for this special three-day growth conference.
Who We Are
Marketopia founder and CEO, Terry Hedden, sold one of the Southeast’s most successful MSPs and retired in 2012. In 2014, Terry established Marketopia — one of the fastest growing privately owned firms in the US.
