However, generating new leads is no longer as simple as publishing a print ad with your phone number. According to HubSpot, 61 percent of marketers say generating traffic and leads is their top challenge. To overcome this, marketers and businesses are using digital marketing to find their leads.
Here are four ways to get more leads from digital marketing:
Don’t Ignore Social Media
If you have Facebook or LinkedIn pages for your business but you seldomly use them, you’re missing out on potential leads. By posting content such as blogs or videos organically, you have an opportunity to engage with your followers, answer questions and develop your company as a thought leader in your industry.
You can also purchase social media ads that target specific users based on factors such as age, industry and recent online activity to increase company exposure. These ads will cut through the clutter of your potential lead’s newsfeed and give you a chance to make an impression.
A combination of a paid and organic strategy can be beneficial for establishing awareness and credibility in the eyes of your potential leads.
Post SEO-Rich Content on Your Website
Having an attractive website is a great way to stand out from the crowd, but you also need strong content on your webpages. Creating landing pages and blogs on topics your potential leads care about is a great way to raise the search engine ranking of your website. These pages should have engaging content with common keywords used throughout.
Over time, your website will appear higher in search engine results because fresh, relevant content always trumps stale, outdated content.
Leverage Search Engine Marketing
Posting SEO-rich content is a great long-term strategy, but what if you need leads now? If you’re willing to pay for it, you can move to the front of the line of search engine results. Search engine marketing allows companies to pay for their ads appear at the top of sites like Google and Bing. That way, your company is the first thing a prospect sees when they search for a keyword that matches your ad. Some of the benefits of SEM are that you can find users who are actively searching for terms relevant to your business and optimize your campaign with real-time analytics.
Try Programmatic Advertising
Another paid strategy to consider is programmatic advertising. This strategy allows you to target your ideal lead on the websites they visit most. An added benefit of this lead generation method is that it allows you to get very detailed when finding your ideal lead because there are more data points available to narrow down the search. Plus, instead of paying a flat fee for each ad view — regardless of quality — you can pay more or less based on the overall quality of the view, known as an impression.
How Marketopia Can Help
Digital marketing can seem like a tough topic to master, but it’s possible when you have the right teacher by your side. Marketopia will be hosting its annual 4U2GROW conference, October 9-11, 2019 in Clearwater, FL. This is your opportunity to learn more about digital marketing and other best practices to improve your business. Register now to get your FREE conference passes.
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