Fortunately, outbound marketing services have evolved alongside technology, and the channel’s top businesses know how to take advantage of these developments.
Marketers are no longer relegated to bombarding the masses with irrelevant(and often ignored) ads on billboards or commercials. Instead, nuanced messages are reaching primary prospects via other channels, allowing appointment setters, speakers, and companies to connect with consumers in a more meaningful way than ever before.
Tech-savvy businesses are learning to target their desired audiences using highly specific messages, in part because of the digital receipts we leave on a daily basis. This data enables marketers to supplement their digital marketing campaigns with traditional strategies, with the two strategies working in tandem to close deals and improve your bottom line.
In this blog, we’ll explore how you can use the latest outbound marketing tools to secure clients, increase revenue and scale your business in the new year.
What is Outbound Marketing?
Outbound marketing involves direct communication between your business and your potential prospects. Yes, developing leads via content marketing is critical, but following up with traditional modes of person-to-person communication minimizes the risk of customers being lost in a sea of videos, webinars and podcasts.
The easiest way to watch your business grow via lead generation is by supplementing the latest inbound marketing strategies with tried-and-true outbound techniques.
Never underestimate the power of interpersonal communication—even in the digital age. For those times when you can’t connect with prospects face-to-face, outbound calling is key. In fact, industry thought leaders believe that the outbound call is perhaps the final and most important step in B2B outbound marketing campaigns. Roughly 90% of leads can be generated through these interactions, so ignoring them should not be an option. Hiring tenacious and productive employees ensures your person-to-person contact has a human touch—which is exactly what you need to do to take your business to the next level.
Everyone knows that delivering a message in person can have a huge impact on how your marketing team attracts and delights audience. Landing a speaking engagement can be a huge opportunity for your brand, but you could be missing out on important leads if you don’t follow through with these contacts. Getting people’s attention is only the first step. To convert these leads into customers, you must continue to communicate with them long after the event concludes. Outbound marketing practices can inform prospects about events and encourage them to register and attend—but targeted post-event communication is the best way to convert these warm leads into your newest clients.
Targeted Paid Ads
Inbound marketing strategies are great for those who are already searching for information, services and products online, but the benefits of digital marketing extend beyond that. Metadata allows companies to continually collect information about consumer preferences and habits, enabling the best organizations to design more effective and relevant outbound messages. Developing highly targeted ads, videos, direct mailers and newsletters may be expensive, but it can improve the odds of your company finding the right prospects at the right time and via the right channel.
The cornerstone of any successful marketing campaign is the cultivation of a personal and authentic voice that your brand can use to turn leads into clients or customers. Outbound marketing services facilitate the delivery of your carefully crafted messages and emails by endowing them with a human touch. Personalized scripts can help outbound marketing campaigns by empowering a calling team to be more profitable.
Outbound Marketing and ROI
Inbound marketing services like content creation may be cheaper to outsource than, say, appointment setting, but at what cost? Striking a balance between the two approaches is the best way to generate leads and secure new clients.
How Marketopia Can Help
Contact us today to learn more about how we can take care of your outbound needs. Doing so will free up time to stay focused on your business’s primary mission.
You might be wondering how outbound marketing techniques could help you and your team break records and reach new heights. Like anything in the professional realm, not all outbound campaigns are created equally. Hiring quality staff is the only way to guarantee that your needs are met.
You don’t have to go it alone.
Our expert appointment setters are trained to turn warm leads into sales, content into conversions and prospects into clients. Contact us today to learn more about how our vision for your success can become a reality.
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