Your brand is the single most important investment you can make in your business. —Steve Forbes From Google to Apple...
You have plenty to offer as a managed service provider. Whether it’s boosting cybersecurity or walking someone through the complexities of working in the cloud, you fill the void for those who know how to run a business but aren’t quite as savvy when it comes to building and/or maintaining an IT infrastructure. Now, comes the important part: letting businesses in your surrounding area — or those operating domestically and globally — know how you can help them grow with helpful IT services. MSP marketing, however, can be tricky, especially if you don’t have much experience promoting yourself or your business.
It’s not too late to make your New Year’s resolutions, so make a promise to yourself and your staff to market yourself better than ever in 2022.
Here are some MSP marketing strategy tips to get you started:
Evaluate your website
Consider your website a calling card for all the world to see. It can either make or break a prospect’s first impression.
So, give it a thorough assessment.
- Is it a clear representation of your business and what makes it special?
- Does it set you apart from the competition?
- Is everything up to date?
- Are you still offering the same services and serving the same industries?
- Is your bio page current?
- Are your landing pages still relevant?
- Most importantly, is it helping you generate leads?
If you answered no to any or all these questions, it may be time for a refresh or a complete rebuild.
Blogs are a fast, easy and effective way to drive people to your website. A blog page is also a great way to become more visible. According to Hubspot, companies who blog receive 97 percent more visits to their site from other online sources. Blogging is also a great way to establish credibility and show your audience how knowledgeable you are. And don’t limit blogs to your site — feel free to publish them on your social medial channels and include them in any emails or newsletters you send to clients.
Don’t sleep on SEO
SEO (Search Engine Optimization) is the use of specific keywords to make sure your website ranks high in search engines such as Google, which gets 86 billion visits per month, according to Statista. Ranking high is a great way to increase visibility and drive people toward your site, especially those who live in the area or near the area you serve.
Let your clients do the talking
Customer testimonials are an effective MSP marketing tool, and they don’t cost a thing. Prospective clients often trust clients more than just a salesman who’s being paid to rave about — and, of course, sell — your business. But along with drawing more customers, testimonials also help maintain your current base. Clients are flattered when you include their positive blurb on your website and feel more connected to your organization. Consequently, they will be more apt to recommend you to friends and colleagues.
Consider outsourcing your MSP marketing
Your clients outsource their IT needs to you, so there’s no shame in doing something similar with your marketing strategy. Pick a full-service firm that will take of everything, from building you a website and content creation to lead generation and appointment setting. That way, you and your staff can focus on growing your business and serving your clients while someone else tells the world how wonderful you are.
You are very good at what you do, and now it’s time to let everyone know. Make 2022 the year you made MSP marketing an integral part of your business plan. And if you’re looking for any assistance, don’t hesitate to reach out to us at Marketopia. We’re the premier marketing firm for MSPs, vendors and technology companies, and we’d be happy to schedule your free Growth Assessment. Contact our team today to learn how we can help you grow and achieve your dreams.