How to Maximize Your Marketing Development Dollars

How to Maximize Your Marketing Development Dollars

5 Things Your Partners Wish You Knew So you’ve invested in a marketing development fund (MDF) program. That’s smart. It makes good sense to help local resellers, distributors and MSPs market your product and build local brand awareness. But are you getting the biggest...
Recalculating Your Route to More Leads

Recalculating Your Route to More Leads

The roads we once took to succeed in the professional world are fundamentally different from when this year began. It’s still possible to find success in your pursuit of new leads – but you need to rethink how you reach out to them. Get the tips and tricks you need...
Understand the Models of All Your Channel Partners

Understand the Models of All Your Channel Partners

As a vendor, your goal is to remain the logical choice for each of your channel partners. To stay at the forefront of their favor, pay special attention to how you manage the opportunities they present, and strive to understand each of them. In this blog, we’ll...
Finding Leads when Conferences Get Canceled

Finding Leads when Conferences Get Canceled

It’s conference season, which means most vendors are counting on a huge influx of leads from industry conferences. Unfortunately, it’s also flu—and now coronavirus—season, which means conferences all over the world are closing their doors to check the spread of germs....
Understanding & Managing Multiple Channel Partner Models

Understanding & Managing Multiple Channel Partner Models

Being a great account manager used to be about managing your resellers and systems integrators alone. Today, your partners don’t fall cleanly into those neat boxes. Instead, every one of them is operating as a complicated puzzle – a few pieces of MSP, a section of...