Being a great account manager used to be about managing your resellers and systems integrators alone. Today, your partners don’t fall cleanly into those neat boxes. Instead, every one of them is operating as a complicated puzzle – a few pieces of MSP, a section of...
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers different, and how you can become one to deliver more value to the partners who count on you to support their growth. Give Your Partners the Help They Need...
Between victories, pain points, changes and trends, 2019 has been quite a year. A lot has gone on in the IT industry and managed service provider channel – especially in matters dealing with cybersecurity and hacking. In this blog, we’ll take a look back at all things...
For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a military unit can only be led from the front end.” Translation: if you take a wet noodle and push the back-end forward,...
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to sell and support your solutions. But to get the most out of your partner program, you have to do the heavy lifting to set...
You’re always looking for new ways to drive traffic to your website and increase leads. You’ve learned that the best way to boost prospects and reach your target audience is through advertising – so you create a budget. But, how do you know which platform will...
