A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean slate and a new beginning, so why not apply the same principle to your company’s marketing strategy? Last year we saw a giant leap toward content...
Do you have a lead nurturing green thumb? How good is your business at nurturing leads? Let’s be honest, lead nurturing is by no means easy and in fact some may say it’s quite hard. Nurturing leads involves the same attention, care and effort that it takes to develop...
Are you really ready to grow, or are you kidding yourself? Many firms have owners who say they want to grow, but don’t ever succeed and for good reason – they fail to plan and commit. The decision to grow must be followed by commitment. Commit by allocating the time...
The only thing worse than no leads is leads you cannot close. Invest in your sales team with training and support. Invest in each sales person’s ability to evolve into a successful IT consultant, capable of making sales on business value. The reason is simple, the...
Prospective clients often come to us and question the value of traditional marketing in this era of digital media. They note the cost of postage versus the cost of email and talk about how often they get emails…to which we respond that they are exactly right. Email is...
We are often asked what is most critical to ensuring success in marketing. The answer is consistency. Investing in a single touch for a prospect is throwing money down the drain…you must consistently and regularly touch base with them to ensure they recall your name...
