We are often asked what is most critical to ensuring success in marketing. The answer is consistency. Investing in a single touch for a prospect is throwing money down the drain…you must consistently and regularly touch base with them to ensure they recall your name when the time comes to buy your service. You should touch every customer and prospect each and every month with multiple media to ensure they know who you are, know how to find you and what you do.
RECENT POSTS
Inbound Marketing Strategies
This may come as a shock, but people hate advertisements. Unfortunately, the primary way of informing your prospects...
Being a Better CAM: Understanding Your Partners
As a vendor, you pride yourself on the lanes of distribution you’ve built in the channel. But a factor that vendors...
How Becoming an Evolved Channel Manager Creates Long-Term Business
So, what does it take to be an evolved channel manager? Let’s take a look at what makes these channel managers...