It makes no difference what it’s called — “About Us,” “Meet the Team.” Your website “About” page is really important.It’s more than just a few quick facts and client testimonial. It’s prime real estate. It differentiates your business from the competition. It lets you...
Spring officially arrived March 20. It’s time for the daunting task of spring cleaning! You’re familiar with the routine of tidying up your home, yard and vehicle. And, you can even tidy up your business … vacuum floors, dust desks and wipe windows. However, spring...
Yes, it’s true … executing effective marketing is a critical element to the success of your business. Nowadays, it takes more than just kissing a Blarney Stone to eloquently persuade your business to grow … or even to simply keep it in business. But, laddies and...
Bow and arrow. Needle and thread. Pen and paper. These are renowned tools that work well in sync. Wine and cheese. Oreos and milk. Even peanut butter and jelly! These are all appetizing combinations that make us feel good. All of these items complement each other so...
As Valentine’s Day quickly approaches, love is in the air all around us. However, when it comes to loving marketing, some of us are hesitant to put our hearts out there. Some have been burned by their “ex” marketing firm, vowing to never love again. Others may have...
Marketing is the key to growing any business. Most large corporations have their own internal marketing department to handle all of their marketing needs. However, many small to medium-sized businesses don’t have the funding or resources available to host one...
