Spring Cleaning 101: Refresh Your Brand

Spring officially arrived March 20. It’s time for the daunting task of spring cleaning! You’re familiar with the routine of tidying up your home, yard and vehicle. And, you can even tidy up your business … vacuum floors, dust desks and wipe windows.

However, spring cleaning also denotes a “fresh start.” So, it’s the perfect time to “clean up” your brand.

Awaken Your Business Website

When’s the last time your website was bathed with a breath of fresh air? The layout, content, images, forms, and everything else that makes it inviting and lead generating. If you can’t remember, it may be time to rejuvenate it.

Ask yourself these questions:

• Is your site difficult to navigate?
• Are any pages missing text?
• Does your site look old and outdated?
• Is your message inconsistent with your sales and marketing objectives?
• Is SEO and SEM downplayed in getting your site noticed?

If you answered yes to any of these questions, it’s time to get to work. If you feel like you’re not sure or may be biased, request a marketing expert to help you look through your site and give you feedback.

“But my website is fine,” you say with a wave of your hand. Au contraire! You only get one chance to make a good and lasting first impression. And, when there’s a Google search results page filled with dozens of competitors, your brand and presence means everything.

Hone Your Customer Service Skills

Customers make your business thrive. That’s why spring cleaning is a perfect time to reflect upon and “clean up” your customer service skills. To give your brand the proper voice.

Sometimes, we get caught up in the humdrum of our everyday work routine. We become robotic. This is problematic for your brand. Customers and prospects don’t want to deal with someone who is cranky, sounds bored, or has no idea what he or she is talking about.

Each client and business is unique. They deserve personalized care and attention. When assisting your clientele, remember to:

• Treat them the way you want to be treated.
• Remain calm.
• Be honest.
• If you make a mistake, own up to it
• Make it right for your customers.

Good business integrity works wonders for your company’s image. Businesses that deliver exceptional customer service are the ones that get referred to friends and family. They receive raving reviews for the world to read.

There are so many things you can do now, and always, to tidy up your company’s brand. But, we suggest starting with these. A website refresh and a customer service clean up can go a long way toward invigorating your brand.

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