Bringing Bright Ideas to MSPWorld Fall Conference

  Terry Hedden (00:00) Are you an MSP that’s confused about AI? Maybe you’re looking for an answer. Want to offer AI to your clients, a gen-take AI that can help them drive organizational efficiency and profitability, but you’re confused on how to tackle it. Clint and Johri are in…

Terry Hedden (00:00) I’m excited to announce today’s podcast guest, my wife and the CMO of Marketopia, Andra Hedden. She and I are introducing what could be the most transformative change that Marketopia has ever brought to the IT channel. And that’s where we get vendors to help partners grow,…

Most partner programs look strong on paper: defined tiers, structured benefits, and clear requirements. But that is not what determines success.  The real test is simple. Would a partner be excited to join your program and actually sell? If the answer is not a clear yes, adoption slows; and when adoption slows, revenue follows.  More Partners Does…

Most MSPs believe they are visible. They rank for a few keywords, have a website, and get occasional traffic. That used to be enough, but it is not anymore. Your prospects are no longer just searching Google. They are asking AI tools to recommend providers, explain solutions, and guide buying decisions.  If those systems cannot find you, understand…

Terry Hedden (00:00) I’m excited to announce today’s guest, Jason Caras Jason and I were fierce competitors back in the day. Our managed service providers went toe to toe, head to head for the biggest and best customers in Tampa Bay and really throughout Florida. But now I consider him…

More Partners Does Not Mean More Revenue  Most vendor channel programs measure success by growth. But none of those metrics matter if partners are not generating pipeline and closing deals.  The real question is not how many partners you have. It is whether your partners are actually selling. And for many vendors, the…

The Deal Is Won or Lost Before Pricing Most MSPs believe they lose deals on price. But that is rarely the real reason. Prospects make decisions long before they ever compare numbers. They decide based on how confident they feel in your process, how clearly they understand your value, and…

  Terry Hedden (00:00) Boy, am I excited to share today’s podcast with you. We have the amazingly talented and knowledgeable Michelle McBain on, and she is going to share with you her approach to building world-class channel programs. She’s been a channel chief for a long time in organizations,…

Artificial intelligence is rapidly changing how businesses market, sell, and compete. For managed service providers, this shift is creating a massive opportunity to generate leads faster and build marketing systems that operate far more efficiently than traditional approaches.  The MSPs seeing the biggest growth right now are not simply experimenting…

Artificial intelligence is rapidly changing how marketing campaigns are built, deployed, and optimized. For vendors with channel programs, this shift presents a major opportunity.  MSPs are actively searching for ways to generate more leads without dramatically increasing their internal marketing workload. Vendors who help their partners solve that challenge are the…