For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a military unit can only be led from the front end.” Translation: if you take a wet noodle and push the back-end forward,...
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to sell and support your solutions. But to get the most out of your partner program, you have to do the heavy lifting to set...
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of people trust online reviews just as much as personal recommendations. Meaning that a majority of your leads are dependent on reviews – from people they...
We’ve talked about finding your why to better connect with your customers and prospects, but what does that ideal customer look like? Are they top-tier decision makers or gatekeepers? Are they local or global? Are they at the beginning or towards the end of their...
Think about it… for two or three days, an entire industry is going to be hearing the same speakers, seeing the same booths and drinking at the same happy hour. It’s an opportune time for any vendor. Whether you’re looking to learn about the newest technologies and...
