News & Blog
Stay Up to Date, and Get in the Know
Interested in learning more? Sign up for our monthly newsletter here.
A Year in Review: The 2019 MSP Industry
Between victories, pain points, changes and trends, 2019 has been quite a year. A lot has gone on in the IT industry and managed service provider...
Top 10 Ways to Differentiate Your Products as an MSP
Look across the IT channel. What do you see? A lot of the same, most likely. If you removed the logo from your brand and services, would your MSP...
Busting MSP Myth #5: My Business is Too Unique
In this blog series, we’ve talked about the belief that MSPs are too expensive, shared info to combat the concern that MSP are determined to replace...
Busting MSP Myth #4: I’ll Be Putting Security at Risk
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we...
Investing in Your Brand’s Growth
You could be the premier provider of managed services in your area, perhaps even the country. However, if your brand isn’t the first solution in...
Top 10 Conferences to Attend for Resellers
Are you where your best prospects are? As a vendor, it’s your goal to position your brand in every event possible to convey a sense of breadth,...
Busting MSP Myth #3: I Won’t Have Enough Support
In our last blog, we talked about the common myth that MSPs are determined to replace your existing team, and in the first installment of this...
Busting MSP Myth #2: I’ll Have to Fire My Team
In our last blog, we talked about the common myth that MSPs are too expensive. Now we’re addressing another common myth – the idea that by hiring...
Busting MSP Myth #1: MSPs Are Too Expensive
Tired of hearing potential clients say that an MSP is just too far outside of their budget? It’s a common misunderstanding that MSPs are...
How Channel Account Managers Can Maximize Their Budgets in 2020
October 1 marks the start of Q4, and now is the time for sales and marketing professionals to start getting their budget proposals ready for 2020....
What We Learned About the MSP Industry in 2019
Q4 is upon us and 2020 will be here before you know it. This is a good time for managed service providers to look back at what’s changed in the...
4 Ways to Get More Leads from Digital Marketing
If there one thing businesses can’t get enough of, it’s leads. Having a list of qualified leads is the first step toward finding new clients and...
Aligning IT Channel Marketing & Sales
Especially in the technology space, sales and marketing are simultaneously the biggest opportunity for increased sales and the biggest gap in being...
From Vendor to Partner: The Key to Building Long-Term Relationships
Vendors come and go. Companies buy from vendors who offer the best price and the best products and can easily switch from vendor to vendor as their...
Branding 301: Building Brand Awareness
In previous installments of this series, we covered the importance of finding your why and narrowed down your target audience by identifying your...
5 Ways to Motivate Resellers to Push Your Products
For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a...
3 Ways to WIN with Channel Partner Sales Training
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to...
Spread the Word and Build Your Word of Mouth Network
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of people trust online reviews...
Branding 201: Identifying Your Ideal Customer
We’ve talked about finding your why to better connect with your customers and prospects, but what does that ideal customer look like? Are they...
How to Get the Most Out of Attending a Conference
Think about it… for two or three days, an entire industry is going to be hearing the same speakers, seeing the same booths and drinking at the same...
Section 179 Deduction – What’s New?
Section 179 is back, and it’s bigger than ever. If you didn’t take advantage of this business-boosting tax break last year, don’t worry – there’s...
Don’t Drop the Ball in 2026: Build a Smarter Partner Growth Strategy
The start of a new year always brings momentum. New goals. New expectations. New pressure to grow faster than the year before. But for many technology vendors, the same challenge shows up every January. Partners want to grow, but the structure to support that growth has not changed. Marketing is still reactive, lead generation is inconsistent, enablement tools are scattered, and budgets are tight. If 2026 is going to look different, something has to change. The vendors who win this year will not be the ones who push harder. They will be the ones who make it easier for their…
Don’t Drop the Ball in 2026: How MSP Growth Can Happen Without Cash Flow
Every year starts the same way for most MSPs. New goals. New revenue targets. Big plans for growth. And then reality sets in. Marketing feels expensive. Sales takes longer than expected. Hiring feels risky. Cash flow becomes the limiting factor. By the end of Q1, many MSPs are already behind schedule — not because they lack ambition, but because growth requires investment long before revenue shows up. According to 2025 managed services market research, demand for MSP services continues to grow, making early investment more important than ever. If 2026 is going to be different, it starts with changing how…
GROWCON 2025 Recap: The Ultimate MSP Growth Experience
GROWCON 2025 brought together MSPs and technology leaders for two powerful days of sales training, solution strategy, growth planning, and face to face collaboration. Hosted at Marketopia’s headquarters in Pinellas Park, Florida, this year’s event delivered deeper insights, more hands-on workshops, and a renewed focus on what MSPs need to thrive in 2026. From high impact sales training with CEO Terry Hedden to breakout sessions on cybersecurity, AI and vCIO strategy, GROWCON proved once again that it is the premier event for growth minded technology providers. Every attendee also had the opportunity to connect in person with the Marketopia team,…
10 MSP New Year’s Resolutions That Will Actually Grow Your Revenue
Make 2026 the Year Your MSP Marketing Plan Finally Works The start of a new year always feels like a clean slate. You’re closing the books on last year, maybe breathing a little easier, and thinking ahead about what comes next. If growth is on your mind for 2026, then these resolutions are a great place to begin. They’re practical, clear, and focused on results. Whether you’re trying to attract more leads, close more deals or just bring some structure to your sales and marketing efforts, you’ll find something useful here. A strong MSP marketing plan is the difference between direction and guesswork, and the sooner you start building one, the better. 1. Refresh…
Plan Smarter in 2026 with the Right Channel Partner Ecosystem
How Better Channel Partner Lead Generation Starts with Better Partnerships As technology vendors look ahead to 2026, there’s a lot of pressure to do more; more reach, more leads, more revenue, but quantity alone isn’t what drives sustainable growth. The most successful vendors are shifting their mindset from expanding in every direction to building stronger, more intentional ecosystems. Growth doesn’t just come from having more partners. It comes from having the right partners, the ones who understand your value, align with your mission and actively sell your solution to the right target audience. To support that kind of growth, you need real relationships, real engagement and a shared plan for success. …
Why GROWCON 2025 is the Event Every MSP Owner Needs to Attend This December
Here\'s the thing about most MSP conferences: you show up with high hopes, sit through presentation after presentation, collect a bag full of vendor swag you\'ll never use, and head home feeling motivated for maybe three days before reality sets in. Sound familiar? You\'re back at your desk putting out fires, and that notebook full of ideas gets buried under a pile of urgent client issues. Fast forward six months and you\'re basically doing the same things you were doing before the conference, wondering why you bothered. GROWCON 2025 is nothing like that. This event happening December 3-5 at Marketopia…
Make Your Partners Famous, Not Just Functional
Why Product Pitches Don’t Build Partnerships You can have the best product in the world, but that doesn’t mean partners are lining up to sell it. The truth is most managed service providers are already juggling dozens of tools and vendors. They don’t need another product to add to their stack; they need a technology partner program that makes them more successful in front of their clients. That’s why “we have a great product” won’t land you a single good partner. What gets attention now is how you pitch your partnership, not your product. Partners Don’t Want to Be Just…
How to Build a Successful MSP Referral Partner Program
Why Every MSP Should Launch a Client Referral Program If you want high-quality leads without cold calling, expensive ads or unpredictable trade shows, it’s time to create an MSP referral partner program. These client-facing programs are a proven way for managed service providers (MSPs), value-added resellers (VARs), and IT service providers (ITSPs) to turn happy customers into a steady stream of warm leads. In this guide, we’ll break down how to build and promote a managed service provider referral partner program that drives real results. From choosing rewards to running campaigns, you’ll get everything you need to get started. What…
Build a Better Year Before This One Even Ends
Let’s Be Honest About Year-End at GROWCON This time of year always feels like a sprint, right? You’re trying to wrap up projects, squeeze in a few more deals, and make sure your clients are happy before the holidays. Here’s the thing, if you roll into January without a real plan, Q1 becomes about catching up instead of getting ahead. The MSPs who hit the ground running in the new year aren’t just lucky. They’ve already taken time to look at what’s working, what’s not, and what needs to change. That’s what GROWCON is built for. It’s a couple of…
GROWCON: The Only Event Where You’ll Build Your Growth Plan One-on-One with Experts
Why GROWCON is the Growth Event MSPs Cannot Afford to Miss GROWCON isn’t the kind of event where you sit quietly in a ballroom all day, listen to a string of speakers, and head home with a notebook full of vague ideas you’ll never use. It’s built for managed service providers who want to roll up their sleeves, work directly with industry experts and peers, and leave with a growth plan that’s ready to put into action the moment they’re back in the office. Every workshop is interactive, guided by people who know the MSP industry inside and out, and…
GROWCON
The Marketopia GROW community brings MSPs, VARs, CSPs and other technology professionals from around the world together for this special three-day growth conference.
Who We Are
Marketopia founder and CEO, Terry Hedden, sold one of the Southeast’s most successful MSPs and retired in 2012. In 2014, Terry established Marketopia — one of the fastest growing privately owned firms in the US.
