October 1 marks the start of Q4, and now is the time for sales and marketing professionals to start getting their budget proposals ready for 2020. For channel account managers (CAMs), this is the best time of year to ensure they get the budget they need to make the...
Q4 is upon us and 2020 will be here before you know it. This is a good time for managed service providers to look back at what’s changed in the industry this year. Understanding these changes, trends, victories and pain points can help companies better plan for the...
If there one thing businesses can’t get enough of, it’s leads. Having a list of qualified leads is the first step toward finding new clients and closing more sales. However, generating new leads is no longer as simple as publishing a print ad with your phone number....
Especially in the technology space, sales and marketing are simultaneously the biggest opportunity for increased sales and the biggest gap in being able to increase your revenue. In order to drive demand through partners and enable them to be better sellers, we’re...
Vendors come and go. Companies buy from vendors who offer the best price and the best products and can easily switch from vendor to vendor as their needs change. Partners stick around. Companies rely on partners for advice and stay loyal to their products for years,...
In previous installments of this series, we covered the importance of finding your why and narrowed down your target audience by identifying your ideal client. Now it’s time to make these ideal clients aware of all the great things you can do for them by building...
