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Why Use Data Driven Marketing?
by Marketopia | Oct 14, 2016
At the heart of good marketing is good data. With a whirlwind of data flowing in every day, marketing is no longer a guessing game. In fact, 64...
Bringing Bright Ideas to MSPWorld Fall Conference
by Marketopia | Oct 5, 2016
Marketopia is on the road again, this time headed to MSPWorld Fall Conference 2016 in Las Vegas, Nevada. From October 9 – 11, Managed Services...
Marketopia Presenting at MSPWorld
by Marketopia | Oct 5, 2016
Marketopia Presenting at MSPWorld Tampa-based Technology Marketing and Sales Enablement Company to Empower MSPs with Tips on How to Achieve a Better...
Marketopia to Help MSPs Tune Up at ISA’s Nashville Conference
by Marketopia | Sep 20, 2016
Marketopia is excited to be speaking at this year’s ISA Conference in Nashville, Tennessee. The event, held by the Information Systems Association...
Will Marketopia See You Next Week at Channel Directions Live?
by Marketopia | Sep 9, 2016
Marketopia is excited to be a sponsor for the upcoming Channel Directions Live event in Scottsdale, Arizona on September 12 – 14. Put on by Penton...
Scouting for the Future: Marketopia Attending September 7 USF St. Pete Job Fair
by Marketopia | Sep 2, 2016
Are you a student at the University of South Florida looking to make some extra income and gain practical job experience you can use in the future?...
Bridging the Gap Between Marketing and Sales with Appointment Setters
by Marketopia | Aug 29, 2016
The secret to a successful sale in the managed IT services business are the steps that lead up to it. You’ve already been hard at work sending out...
Why Engineers and Marketing Don’t Mix
by Marketopia | Aug 9, 2016
Marketing is critical to your company’s continuous growth. But those in the tech space, such as engineers, often struggle when it comes to creating...
SEO and SEM—The Dynamic Duo for Killer Digital Marketing
by Marketopia | Jul 5, 2016
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns—when used together—can produce online fireworks, giving your Internet marketing...
4 Reasons Why Pay Per Click (PPC) Can Be Your Key to Online Success
by Marketopia | Jun 13, 2016
Whether you’re launching a new website, introducing new products or services, or revamping your marketing initiatives, a great PPC campaign can...
Marketopia’s Terry Hedden Named as One of ChannelPro’s 2016 20/20 Visionaries
by Marketopia | May 16, 2016
Managed IT services marketing & sales firm leader among 2016’s most influential channel pros May 16, 2016—ST. PETERSBURG, FL,...
What’s so powerful about a case study?
by Marketopia | May 12, 2016
Remember Show and Tell when you were in grade school? There’s a reason why everyone loved it. The saying ‘seeing is believing’ is true when it comes...
5 Marketing Habits That Keep Your MSP Business from Growing
by Marketopia | Feb 17, 2016
In our last blog, we share how you can combat the idea that MSPs won’t give you the support you need when you need it . In other series blogs, we...
Sales & marketing strategy: Tips for MSP partners
by Marketopia | Feb 15, 2016
MSPs need sales and marketing in order to grow a company beyond the startup stage. Industry executives provide their views on how to build such...
Build Your MSP Business with Co-Managed IT Solutions
by Marketopia | Feb 10, 2016
Marketopia CEO Terry Hedden (@thedden03) left the sunshine state last week and braved the cold of the Midwest. He did receive a warm reception,...
Marketopia Wins Best of Show at ITEXPO Florida 2016: TMC selects The Lead Machine as a top innovator on the ITEXPO show floor
by Marketopia | Feb 4, 2016
NORWALK, Conn., February 4, 2016 (Newswire.com) – Marketopia, an IT marketing agency specializing in innovative and powerful demand generation,...
And the 2016 ITEXPO Best of Show Award Winner Is …
by Marketopia | Feb 4, 2016
As we’re just getting done shaking off the dust from our fun and successful road trip last week back from ITEXPO in Fort Lauderdale, we checked out...
Close More Deals with Better Sales & Marketing Tactics
by Marketopia | Feb 3, 2016
Last week, Marketopia CEO Terry Hedden (@thedden03) appeared at ITEXPO in Fort Lauderdale. This is the only event dedicated to communication...
Here’s Another Way to Grow Your MSP Business: Transition to Sell Cloud
by Marketopia | Jan 27, 2016
We were on the road again last week. This time on the West Coast in sunny California. Los Angeles to be exact. We were invited by our partner...
Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO
by Marketopia | Jan 21, 2016
“Leveraging Cloud Services in the SMB” session to help identify new cloud service opportunities for managed service providers; presented during...
The Evolution of a Successful Channel Account Manager
by Marketopia | Jan 20, 2016
Last week, Marketopia CEO Terry Hedden made his way to Pittsburg to speak at an internal sales kickoff seminar hosted by Continuum, a worldwide IT...
The Phone Still Closes More Deals Than Your Inbox Ever Will
Why MSPs Need to Reclaim the Power of the Phone in Lead Generation In a world overloaded with emails, ads, and notifications, one channel continues to outperform them all when it comes to closing deals: the phone. While digital marketing helps create awareness and generate interest, it rarely starts meaningful conversations by itself. If you’re an MSP that wants to build a stronger sales pipeline, then relying solely on passive outreach simply won’t cut it. It’s the phone—yes, that simple, old-school communication tool—that still does the heavy lifting in generating qualified appointments and accelerating sales success. This article will walk…
Partners Don’t Want Products, They Want Growth
Why Features Alone Don’t Win You the Channel Most MSPs don’t care how technical your product is; they care about if it will help them grow. If you’re a tech creator trying to build a strong partner network, that’s the mindset shift you need to make. Features are fine, but growth is what gets a partner’s attention. That’s what earns loyalty. That’s where growth technology partners stand out. Instead of leading with spec sheets, they show MSPs how to win new clients, increase average deal size, and shorten the sales process. They give their partners something they can actually use:…
Your Technology Partner Program isn’t the Problem, it’s the Enablement That’s Missing
How to Strengthen Your Technology Partner Program with Better Enablement You can build the best technology partner program in your space, but if your partners aren’t trained to sell, equipped with the right materials, or supported in their go-to-market efforts, they won’t generate results. Without consistent enablement, your solution won’t get in front of or attract customers. Sales slow down, partner engagement weakens, and growth becomes difficult to sustain. Enablement is the operational core of every successful partner program. In this article, we’ll outline what it really takes to enable your reseller partners, how to spot gaps in your current…
MSP Marketing Isn’t Optional When You Need Leads to Survive
Strong MSP Marketing isn’t About Spending More; it’s About Doing it Right For many MSPs, marketing ends up at the bottom of the priority list. When business is steady, it gets deprioritized. When budgets tighten, it’s one of the first things to go. But marketing is the foundation for steady lead flow and long-term growth, not just another expense to be written off. The MSPs that consistently fill their funnel with inbound leads aren’t the ones spending the most. They’re the ones executing consistently. They know how to build visibility, communicate value, and stay in front of the right audience.…
Winning the MSP Channel: A Guide for Tech Companies
If you\'re a technology company trying to grow in the Managed Service Provider channel, the competition is fierce, and standing out takes more than just a great product. Today’s MSPs want more than a vendor, they want a partner who understands their business, supports their sales, and adds real value. This guide will show you how to build lasting, revenue-driving relationships with MSPs and resellers by focusing on alignment, enablement and consistent communication. Understanding the MSP Business Model Every MSP business is different, but most share the same core goals: recurring revenue, client retention and predictable service delivery. That being…
Do You Want to Grow but Don’t Have the Money to?
Why Joining an MSP Consulting Group Could Be the Smartest Move You Make If you\'re like most tech service providers, you’re not short on ambition. You have growth goals. You know where you want to take your business, but month after month, the numbers aren’t lining up, and it’s not because you’re not trying. It’s because the capital you need to grow just isn’t there. This is where most MSPs get stuck. They hit a ceiling; not because of lack of opportunity, but because their budgets, KPIs and sales strategies aren’t aligned to support their goals. That’s where joining an…
You Don’t Need Another Conference, You Need Consistent Leads
Why Technology Partners Deserve More Than Just a Booth and a Badge Conferences have played a central role in technology partners channel marketing for decades. They offer visibility, networking opportunities and face-to-face time with partners, but for enterprise technology creators focused on scale and predictability, the cost-to-value ratio has changed. When a single conference can cost over $50,000 after you account for booth space, staff travel, lodging, display production and time spent preparing, it’s no longer a sustainable way to drive partner growth. More importantly, the outcomes tend not justify the spend. Most technology creators walk away with a list…
MSP Appointment Setting Best Practices
Are you familiar with appointment setting but unsure how to make it work effectively? Generating qualified leads is the foundation of any successful MSP business, but relying solely on word-of-mouth referrals is no longer enough. That being said, many MSPs and IT service providers struggle to secure reliable leads through outbound prospecting alone. That’s where MSP appointment setting can help. By implementing best practices, MSPs can streamline lead generation, improve sales efficiency, and drive consistent revenue growth. This guide outlines effective strategies to help you connect with the right prospects and maximize conversions. What is MSP Appointment Setting? MSP appointment…
5 Things to Look for in MSP & Channel Partnerships
MSP channel partners do more than just resell vendor technology; they represent it. The right MSPs and channel partners act as an extension of your business, bringing your solutions to market, managing customer relationships, and providing technical support. If they do their job well, customers have a great experience with your product. If they don’t, customers won’t see the value, and that reflects on you just as much as it does on the MSP. Not every channel partner is the right fit. Some won’t have the expertise to deliver your solutions effectively. Others may not have the right customer base…
MSP Lead Generation Best Practices
MSP Lead Generation Best Practices Finding new clients is one of the biggest challenges for managed service providers (MSPs). Even if your IT services are the best in your area, businesses won’t hire you if they don’t know you exist. That’s why MSP lead generation is so important. Lead generation is the process of attracting potential clients and turning them into leads, i.e. businesses that show interest in your services. The better your lead generation strategy, the more your MSP grows. There are two main ways to generate leads: paid and organic. Paid lead generation brings in leads quickly but…

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Who We Are
Marketopia founder and CEO, Terry Hedden, sold one of the Southeast’s most successful MSPs and retired in 2012. In 2014, Terry established Marketopia — one of the fastest growing privately owned firms in the US.