The world moves faster than it used to. People have less time in their day-to-day lives and even less of an attention span. It’s difficult for many professionals to break away from their tasks and focus their minds solely on reading. That’s why media like video has become such effective forms of marketing. They can be played in the background while people multitask, and therefore, are more likely to be consumed from beginning to end.
The pursuit of increasing your digital footprint is never-ending. Video is the leading way to take the next step. Easily consumable content is how your audience wants to hear from you. If you can get even a sliver of their attention, you can sell your services more effectively. In this blog, we’ll examine the benefits of video marketing and what you need to do to implement it successfully.
What is Video Marketing?
Video marketing is much more than a television commercial or YouTube ad. It’s easily consumable content that not only pitches an offer, but also provides useful information to your audience. An example would be a video about how managed services can help a business succeed in a post-COVID-19 world. At the end of the video, you would then present your managed services as the solution. This sort of value-added content is the most successful in attracting new business.
When Should You Use It?
Video is the most efficient way to get the word out about what’s new in your organization. According to research from HubSpot, four of the top six social channels on which global consumers obtain marketing content is through video. This means video marketing is the most popular and successful way to reach the masses. When you introduce new services or products, you can use video to insert it into your sales cycle and promote it via your sales cycle emails.
Where Should You Post It?
The best technique of deploying your video marketing efforts is by parceling it out through your social media accounts. When you produce video content, it can easily be shared across all of your accounts like Facebook, Twitter, LinkedIn and others. Most businesses choose to host their video content on YouTube and Vimeo. It’s important to remember these should be treated with equal care as your other social accounts. Meaning, that the engagements and comment sections should be curated to foster engagement and maintain appearances, just as you would with your other social accounts. Your company website can also be used to host video content, either natively or via embedded links.
How Should You Do It?
Not everyone is as adept at producing video as others but learning to do so will significantly improve your online presence. Here is a checklist of things you should keep in mind when creating video marketing content:
- Be organic. Prospects want to work with genuine people. You don’t need to put on an Oscar performance or do your best Billy Mays pitch, just be you.
- Expensive equipment isn’t necessary. You’d be amazed at the great content you can produce with your phone. Tutorial videos can be helpful for recording and editing tips.
- Always use stats from reliable sources to back up your claims. Accuracy is important, and prospects will appreciate it when you’ve done your homework.
- Produce content that people want to consume. Videos on timely content, like COVID-19, will bring the most attention. You can also do branding videos like office tours and employee interviews to promote transparency.
- It’s vital that you use optimized search keywords in the titles and descriptions of your videos. This will boost the click-through rate of your content.
The techniques you use to create this content should be a reflection of WHO your team is and WHAT your organization represents. Put care into what you produce, but remember, intriguing content will always shine through the level of production.
How Marketopia Can Help
If you’re ready to begin your video marketing journey, reach out to Marketopia and see how we can help. Our content and design teams are more than capable of producing the polished message you want from topics to scripts, recording and editing. Not to mention, our digital team will use of appropriate SEO terms and post at the proper times across all your social media to get the most engagements. Put an entire agency behind your company to tell its story the right way. Contact us today and let’s start writing yours.
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