Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Last week marked the first-year anniversary of Marketopia!

August 26, 2014. It’s the day we opened our doors for business near downtown St. Petersburg, Florida. It’s the day we brought together our many years of channel IT expertise, channel sales and marketing experience and deep industry relationships. It’s the day we set out to improve – no, catapult to the stars – the businesses of resellers, MSPs, VARs, distributors and technology vendors.

A year later, we are proud of what we’ve accomplished. We’re exuberant about the growth of our clients. We’re excited about the notches in our belt as we’ve tightened our focus to enable us to grow and grow for years to come by helping make a difference for technology companies.

One year is a big milestone for any company. That goes doubly for us, a unique business focused on igniting and launching sales and marketing solutions for IT services firms.

So, we want to share a bit of perspective on what we’ve accomplished during the past 12 months:

  • We were selected and honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • We were recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • We have appeared and spoken at nearly 60 industry events, reaching more than 25,000 resellers.
  • We have contributed, and continue to do so, to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • We have launched the 4u2grow international roadshow dedicated to helping MSPs grow.
  • We have added Appointment Setting and Prospect Engagement Consultant teams as part of our sales and marketing services for clients.
  • We have staffed our company team with more than 20 members committed to client success.
  • We have reported 100% company growth during each fiscal quarter.

 

A whirlwind of a year down the road, we now look back with gratitude to the many that have put their faith in Marketopia. We are proud of what we have been able to do together so far, and are excited about the tremendous growth and change that 2015 has brought for us, our clients and our partners.

 

Looking Forward to Year #2

It has been a great year, and we have even bigger plans for next year. Enlarging our team to handle even more clients. Expanding our sales and marketing services to keep our reseller and MSP clients growing. Working with technology vendors to develop their channel sales in ways they have never thought of before us. And, much more.

We have learned a lot, heard great feedback from our communities, and remain hard at work every day on fulfilling our mission to become the most trusted sales and marketing IT services agency. We believe now, more than ever, that Marketopia can help transform and evolve IT services firms for the better.

Let’s make this next year even more than last year. Cheers, and happy anniversary to us!

RECENT POSTS

Marketopia Celebrates Explosive First-Year Growth

Marketopia Celebrates Explosive First-Year Growth

IT marketing services agency marks anniversary building exclusive client base, delivering strategic value and elevating managed service providers (MSPs) to capture more leads, close more sales and earn more profit

Marketopia, a specialized provider of powerful demand generation, marketing services, sales solutions and team training for vendors and IT service companies, celebrates a one-year corporate anniversary with strong, inspiring growth as evidenced by its exclusive IT services client base and emerging strategic partnerships across the United States, Canada and Europe.

Thirteen months after the company launch in August 2014, Marketopia continues to grow leveraging strategic partnerships with solutions providers worldwide, while maintaining its core business focus of providing sales and marketing services, training and industry thought leadership to technology vendors, resellers and managed service providers (MSPs) throughout North America.

“It’s been an amazing year of growth for Marketopia and our clients as we persist in revving our company to new heights,” said Andra Hedden, CMO, Marketopia. “Our passion for technology innovation, our deep industry relationships and our sales and marketing intellect allow us to consistently deliver high-end value to the managed services provider, reseller, vendor and VAR communities. We take great pride in helping them transform the way they do business and create significant growth.”

  • During its first year, Marketopia is proud to have achieved milestones that have effectively positioned the company and its clients and partners to experience elevated business development. Select highlights include:
  • Honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • Appeared and spoke at nearly 60 industry events, reaching more than 25,000 resellers.
  • Contributed to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • Recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • Launched 4u2grow international roadshow dedicated to helping MSPs grow.
  • Added in-house Appointment Setting and Prospect Engagement Consultant teams as part of its sales and marketing solutions for clients.
  • Staffed with a team of more than 20 members committed to client success.
  • Reported 100% company growth during each fiscal quarter.

 

“We would like to thank our clients and partners for the success that Marketopia has accomplished during its first year,” said Terry Hedden, CEO, Marketopia. “Our clients’ success is, and will always be, our success. This milestone is a testament to our commitment to sales and marketing innovation, our clients and partners, and the IT services industry. Looking ahead, the future of Marketopia is boundless.”

To commemorate Marketopia’s first corporate anniversary, the IT marketing services agency is offering a complimentary MSP Marketing Assessment. Contact us today to order the assessment and schedule a consultation.

—————-
Read the original release by clicking here.

RECENT POSTS

Marketopia CEO Terry Hedden Presents Online Training to Jump-Start MSP Marketing

Marketopia CEO Terry Hedden Presents Online Training to Jump-Start MSP Marketing

Marketopia, a specialized source of innovative and powerful demand generation, marketing and sales solutions and team training for IT service companies, today announced that Chief Executive Officer Terry Hedden will present an online training course in association with MSPmentor—the ultimate guide to managed services, the leading global destination for MSPs and a digital property of Penton Technology.

Hedden’s presentation entitled “Creating a Managed IT Services Marketing Lead Machine” begins at 11AM EDT, Tuesday, August 25, 2015. To register for the 90-minute event and learn more about the session details, go to mspmentor.net. Hedden will also be available during the scheduled presentation to answer questions.

Hedden’s one-session training course is designed to show MSPs looking to boost MRR and net profit how to consistently produce more qualified managed IT and cloud solution leads. Just for joining the session, each attendee will receive a complimentary customizable marketing template from Marketopia to develop an effective and efficient marketing plan for any MSP business.
“Marketing for managed IT services continues to evolve and expand,” Hedden said. “The objective is to educate attendees about the strategies needed to quickly grow their business. We will take them through ways to best plan and assess their marketing investments, and to better understand the effectiveness of marketing campaigns.”

To register for the 90-minute event and learn more about the session details, go to mspmentor.net. The cost for enrolling in this course is $99.

 

About Marketopia

Marketopia, The Lead Machine, is an MSP marketing firm uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world knowledge. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit the company on the web at https://marketopia.com. To learn more now, call 844.482.4769. Also, to get the latest industry news and trends, go to https://marketopia.com/blog; like us on Facebook at https://www.facebook.com/MarketopiaMarketing; follow us on Twitter at twitter.com/marketopiatlm; and connect with us on LinkedIn at https://www.linkedin.com/company/marketopia.

—————-

The original release can be found at https://www.prweb.com/releases/2015/08/prweb12912198.htm.

RECENT POSTS

New Year, New Marketing Strategy

New Year, New Marketing Strategy

A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean slate and a new beginning, so why not apply the same principle to your company’s marketing strategy?

Last year we saw a giant leap toward content marketing, and we can expect to see it gain even more popularity in 2015. According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago. If you’re just joining the content marketing movement, don’t worry, we’ll get you up to speed.

Content marketing is the process of creating, updating and sharing quality content related to your business in order to educate prospects and clients, thus turning them into lifelong customers.

Content marketing can allow your business to really become a value to your customers all the time instead of just when they are utilizing your services. When was the last time you provided your customers with valuable information without a price point attached? It’s important to stay valuable to customers and prospects at all times. Through content marketing your company will stay relevant to your target market.

But how can you tell if your content marketing is truly working? A survey conducted by the Content Marketing Institute showed that 63% of organizations said website traffic was the most popular way to measure success. Other measurement methods included sales lead quality, SEO rankings, inbound links, feedback customers and subscriber growth.

A new marketing strategy can be a large task for any business to tackle on their own. Not to mention, things can get even more difficult when you throw other marketing elements into the mix like social media management, search engine optimization, email marketing and more.

If you want to give your marketing strategy a fresh start for the new year, but don’t have the time or resources to handle everything on your own, contact Marketopia and find out how we can make 2015 your company’s best year yet!

RECENT POSTS