Cheers to Us! The Marketopia Family Celebrates a Milestone

Cheers to Us! The Marketopia Family Celebrates a Milestone

Last week marked the first-year anniversary of Marketopia!

August 26, 2014. It’s the day we opened our doors for business near downtown St. Petersburg, Florida. It’s the day we brought together our many years of channel IT expertise, channel sales and marketing experience and deep industry relationships. It’s the day we set out to improve – no, catapult to the stars – the businesses of resellers, MSPs, VARs, distributors and technology vendors.

A year later, we are proud of what we’ve accomplished. We’re exuberant about the growth of our clients. We’re excited about the notches in our belt as we’ve tightened our focus to enable us to grow and grow for years to come by helping make a difference for technology companies.

One year is a big milestone for any company. That goes doubly for us, a unique business focused on igniting and launching sales and marketing solutions for IT services firms.

So, we want to share a bit of perspective on what we’ve accomplished during the past 12 months:

  • We were selected and honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s
  • We were recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • We have appeared and spoken at nearly 60 industry events, reaching more than 25,000 resellers.
  • We have contributed, and continue to do so, to Penton’s IdeaXchange at, and
  • We have launched the 4u2grow international roadshow dedicated to helping MSPs grow.
  • We have added Appointment Setting and Prospect Engagement Consultant teams as part of our sales and marketing services for clients.
  • We have staffed our company team with more than 20 members committed to client success.
  • We have reported 100% company growth during each fiscal quarter.


A whirlwind of a year down the road, we now look back with gratitude to the many that have put their faith in Marketopia. We are proud of what we have been able to do together so far, and are excited about the tremendous growth and change that 2015 has brought for us, our clients and our partners.


Looking Forward to Year #2

It has been a great year, and we have even bigger plans for next year. Enlarging our team to handle even more clients. Expanding our sales and marketing services to keep our reseller and MSP clients growing. Working with technology vendors to develop their channel sales in ways they have never thought of before us. And, much more.

We have learned a lot, heard great feedback from our communities, and remain hard at work every day on fulfilling our mission to become the most trusted sales and marketing IT services agency. We believe now, more than ever, that Marketopia can help transform and evolve IT services firms for the better.

Let’s make this next year even more than last year. Cheers, and happy anniversary to us!


Be There to Grow Your MSP: Autotask Community Live! 2015

Be There to Grow Your MSP: Autotask Community Live! 2015

Spring is in the air. Summer is right around the corner. And Autotask Community Live! 2015 is almost here … May 17-19 to be exact!

So, what’s that mean for you and your MSP business this weekend in Miami?

Autotask Community Live! is all about education and networking. It’s an event slated for giving you better opportunities to learn and build relationships. The end game is to set up your business for steady streams of recurring revenue.

Among the many activities and sessions is Autotask’s Technology Showcase. This allows you to get up close and personal with Autotask, its tech partners and thought leaders. You can travel from booth to booth seeing various solution demos that are designed to elevate your business to greater success.

Just being able to network is well worth the trip. More than 800 industry leaders attend Autotask Community Live. That means plenty of chances to share ideas and learn from industry experts. Add in the educational sessions, and the event is vital for your business and the managed IT services you provide your clients.

Get this … historical trends show that an MSP has grown its revenue an average of 20% year-over-year just from the industry takeaways of attending Autotask.

If bolstering your recurring revenue isn’t enough, there’s one more reason to pack your bags, sunscreen and shades and head to South Florida. Marketopia, a demand-gen and marketing service vendor to watch as named by The ChannelPro Network, will be there!

This year, Marketopia is a proud sponsor of Autotask Community Live. Our CEO, Terry Hedden, recently selected a Top 50 Channel Influencer by Penton Technology Group’s The VAR Guy, is speaking and will be meeting with attendees to talk sales and marketing strategies. You can find him on the floor of the Trump National Doral at booth #T3.

Terry’s 45-minute session is entitled “How to Build a Managed IT & Cloud Sales Team that Delivers.” This can’t-miss talk is part of the Managed Services Track. It begins at 1PM on Monday, May 18.

During his session, Terry will discuss best practices to hire, compensate, manage and inspire a sales team. The goal is to achieve quotas for your MSP. He will also explore how his system ensures sales pipelines are filled and how to consistently close managed IT and cloud deals.

By the end of his session, you should expect to have a better understanding of established ways to grow your business using a proven sales methodology and marketing process. What’s in it for you? If you do it just right, your new streams of recurring revenue for your business.

Afterward, and at the booth, Terry and the Marketopia team are available to answer questions, offer advice and provide solutions to help your business get more leads, more sales and more profits.

What have you got to lose? Nothing. It seems you have everything to gain. It’s not too late for you to register! We look forward to seeing you there. Oh … and have some fun!


Team Building: Blast on the Beach = Success in the Office

Team Building: Blast on the Beach = Success in the Office

Last week, we shared with you the significance of team-building activities. We revealed the positive effect such office camaraderie can have on your team of employees and your growing business.

As always, Marketopia proudly serves by example!

During this past weekend, we tightly strapped on our competitive, team-building spirit and trekked to the white sands of St. Pete Beach … not too far from our office. For the first time, our team participated in America II Corporate SportsFest, billed as a team building, morale boosting, and “blast on the beach.” No athletic skill necessary. Indeed!


Get Down & Dirty

This annual office Olympics casts itself to be on a mission to enhance and celebrate morale. Create camaraderie and teamwork. And, spotlight company pride across our community. We can attest that it works!

As we mentioned last week, every employee brings beneficial attributes and complementary skillsets to your business. They also can at group activities promoting an effort to work together toward a common goal. In this case, avoid getting wiped out in the white sand and strongly holding our own among more than 200 other local companies.
We think we accomplished just that … in a big way!


At SportsFest, our team members put each of their skills to the test in three different events:

• Beach Volleyball
• Beach Dodgeball
• Surf & Turf, a relay race across both the Gulf of Mexico shore and beach

Some of our team skillsets were sturdier than others. But, ultimately, Marketopia came out victorious. While we didn’t place among the best in beach dodgeball and the relay race (we still had a blast, though), we did place third in the beach volleyball competition.

And, so much more.

“It was so much fun competing at SportsFest,” says Stephanie Troya, marketing coordinator and design team member at Marketopia. “But, I think my favorite part was just being able to relax, hang out and get to know everyone better.”



Results Are In

With the physical challenge behind us and the memories forever with us, we took some time to recently reflect on a handful of the benefits we are now enjoying thanks to our competitive collaboration. Consider:

• Research shows informal conversations outside of a formal environment are the most important aspect for team success. That’s because the energy and engagement of these informal interactions account for one third of the differences in productivity between groups. (MIT’s Human Dynamics Laboratory Researchers)
• Of course, participation in activities like SportsFest are the perfect opportunity for your employees to relax and get to know one another.
• Finally, another key to team success involves maintaining a balanced team of men and women. That’s because companies with women onboard tend to be better performers and there’s more “mutual monitoring.” That ensures everyone pulls their own weight! (Credit Suisse Analysis)

All that being said, when it comes to the success of your company’s team, it’s crucial to (1) establish a balance of men and women, and (2) be sure employees are given the opportunity to carry on casual conversations to build relationships that continue outside of the workplace.

“I had a blast at SportsFest, and I know the rest of my team did, too,” says Shaun Vaccaro, sales team member at Marketopia. “There is definitely a lighter vibe in the office and working together seems more enriching.”

Without doubt, Marketopia put into effect both those tactics at SportsFest. Now, we’re well on our way to maintain development of a strong set of skills incorporated into our workplace. How about you?