Last week, we shared with you the significance of team-building activities. We revealed the positive effect such office camaraderie can have on your team of employees and your growing business.

As always, Marketopia proudly serves by example!

During this past weekend, we tightly strapped on our competitive, team-building spirit and trekked to the white sands of St. Pete Beach … not too far from our office. For the first time, our team participated in America II Corporate SportsFest, billed as a team building, morale boosting, and “blast on the beach.” No athletic skill necessary. Indeed!


Get Down & Dirty

This annual office Olympics casts itself to be on a mission to enhance and celebrate morale. Create camaraderie and teamwork. And, spotlight company pride across our community. We can attest that it works!

As we mentioned last week, every employee brings beneficial attributes and complementary skillsets to your business. They also can at group activities promoting an effort to work together toward a common goal. In this case, avoid getting wiped out in the white sand and strongly holding our own among more than 200 other local companies.
We think we accomplished just that … in a big way!


At SportsFest, our team members put each of their skills to the test in three different events:

• Beach Volleyball
• Beach Dodgeball
• Surf & Turf, a relay race across both the Gulf of Mexico shore and beach

Some of our team skillsets were sturdier than others. But, ultimately, Marketopia came out victorious. While we didn’t place among the best in beach dodgeball and the relay race (we still had a blast, though), we did place third in the beach volleyball competition.

And, so much more.

“It was so much fun competing at SportsFest,” says Stephanie Troya, marketing coordinator and design team member at Marketopia. “But, I think my favorite part was just being able to relax, hang out and get to know everyone better.”



Results Are In

With the physical challenge behind us and the memories forever with us, we took some time to recently reflect on a handful of the benefits we are now enjoying thanks to our competitive collaboration. Consider:

• Research shows informal conversations outside of a formal environment are the most important aspect for team success. That’s because the energy and engagement of these informal interactions account for one third of the differences in productivity between groups. (MIT’s Human Dynamics Laboratory Researchers)
• Of course, participation in activities like SportsFest are the perfect opportunity for your employees to relax and get to know one another.
• Finally, another key to team success involves maintaining a balanced team of men and women. That’s because companies with women onboard tend to be better performers and there’s more “mutual monitoring.” That ensures everyone pulls their own weight! (Credit Suisse Analysis)

All that being said, when it comes to the success of your company’s team, it’s crucial to (1) establish a balance of men and women, and (2) be sure employees are given the opportunity to carry on casual conversations to build relationships that continue outside of the workplace.

“I had a blast at SportsFest, and I know the rest of my team did, too,” says Shaun Vaccaro, sales team member at Marketopia. “There is definitely a lighter vibe in the office and working together seems more enriching.”

Without doubt, Marketopia put into effect both those tactics at SportsFest. Now, we’re well on our way to maintain development of a strong set of skills incorporated into our workplace. How about you?