Want to accomplish your marketing objectives? Start taking social media seriously. When you’re running a business, social media management tends to take a backseat to other priorities. But, today’s savvy marketers know that the easiest way to consistently refresh your lead pool is to integrate social media into their marketing plan.

Facebook, Twitter and LinkedIn all offer multiple forms of paid social media opportunities. While organic content still has value, paid social media advertising is critical to the success of your overall digital marketing strategy. Read on to find out why.


You Can Only Get So Much for Nothing

The sheer amount of content available online reduces the likelihood of organically reaching users who need your services. We’ve all been riding the wave of organic reach, but social platforms—Facebook especially—are making it more difficult to engage with their followers for free. This means you have to “prove” your content is relevant by paying to get your it to a targeted audience.


Your Grandma Isn’t Buying Your Services

It’s going to take more than moral support from your family and friends to rake in revenue from social media–you need to position your brand, services and promotions in front of the people who actually need them. Paid social media advertising is a cost-effective way to expand your brand awareness online, with the added benefit of allowing you to target key demographics.


You Need to Drive Action

Paid social media ads empower you to drive user response and boost online engagement by including call-to-action buttons. Whether you want them to call you, visit your website, fill out a form, watch a video, read a blog or download a whitepaper, paid social media is the most effective way to herd people to specific places online.

Paid social media is a vital component of any comprehensive marketing campaign. But, before you dive in, you have to consider the elements of an effective strategy—the creative costs of building and integrating social into your digital marketing plan, establishing an effective budget based on the available options on each platform, plus the time and diligence required to execute, monitor, report and analyze the results.

If you don’t have the staff to help you maintain your social media, you should turn to a partner that can help you monitor and manage your platforms. Marketopia—the IT channel’s leading marketing agency for vendors, service providers and other industry partners—can help you develop an effective social media plan to build your brand and generate leads. For more information about how Marketopia can help you master social media advertising, check out our MSP marketing solutions. You can also reach us at 844-4U2-Grow (482-4769), ext. 806, or email us.