For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a military unit can only be led from the front end.” Translation: if you take a wet noodle and push the back-end forward,...
Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to sell and support your solutions. But to get the most out of your partner program, you have to do the heavy lifting to set...
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of people trust online reviews just as much as personal recommendations. Meaning that a majority of your leads are dependent on reviews – from people they...
Think about it… for two or three days, an entire industry is going to be hearing the same speakers, seeing the same booths and drinking at the same happy hour. It’s an opportune time for any vendor. Whether you’re looking to learn about the newest technologies and...
Section 179 is back, and it’s bigger than ever. If you didn’t take advantage of this business-boosting tax break last year, don’t worry – there’s still time to benefit before 2018 ends. Instead of gradually depreciating large purchases over several years, Section 179...
[ August 14, 2018 ] Inc. announced that Marketopia landed No. 232 on its annual Inc. 500 list, a subset of the Inc. 5000. The Inc. 5000 is the most prestigious ranking of the nation’s fastest-growing private companies. On a meteoritic rise since its inception in 2014,...
