Branding 301: Building Brand Awareness

Branding 301: Building Brand Awareness

In previous installments of this series, we covered the importance of finding your why and narrowed down your target audience by identifying your ideal client. Now it’s time to make these ideal clients aware of all the great things you can do for them by building...
5 Ways to Motivate Resellers to Push Your Products

5 Ways to Motivate Resellers to Push Your Products

For a business to grow and change, it has to start from the top. To explain this concept, General George S. Patton said, “A piece of spaghetti or a military unit can only be led from the front end.” Translation: if you take a wet noodle and push the back-end forward,...