Channel partner programs are powerful tools – instead of hiring salesperson after salesperson, you can leverage a network of industry partners to sell and support your solutions. But to get the most out of your partner program, you have to do the heavy lifting to set...
Word-of-mouth (WoM) marketing is one of the oldest – and most effective – forms of marketing. In fact, 72 percent of people trust online reviews just as much as personal recommendations. Meaning that a majority of your leads are dependent on reviews – from people they...
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