Marketopia CEO Terry Hedden to Speak at IT Nation 2016

Marketopia CEO Terry Hedden to Speak at IT Nation 2016

Oct 31, 2016

Marketopia CEO Terry Hedden to Speak at IT Nation 2016

Clearwater-based Technology Marketing and Sales Enablement Company to Present at IT Industry Event in Orlando, Florida

 

Clearwater, FL (DATE, 2016) – Marketopia—a Clearwater, Florida-based marketing, demand generation and sales enablement agency built on real-world IT channel experience—today announced that it will be presenting at the 12th Annual IT Nation Conference in Orlando, Florida, on November 9 – 11. IT Nation—hosted by ConnectWise—is the largest event in the technology solution provider industry with more than 2,500 solution providers in attendance.

Marketopia CEO Terry Hedden will be delivering a training session on November 9, from 1:00 – 5:00 p.m. entitled “The Ultimate Sales and Marketing Bootcamp.” This seminar is designed to give sales and business leaders proven marketing sales and strategies they can immediately implement into their business.

“Sales and marketing methods for managed IT services continue to progress and grow,” Terry Hedden said. “Our objective is to educate IT leadership about the strategies needed to quickly develop their MSP business.”

This four-part boot camp will help business leaders create a reliable source of inbound leads, increase sales close ratios and margins, hire a sales person that produces, and create sales and marketing material that gets signed.

Attendees can also visit Marketopia at booth 101 to receive 50 percent off their first month of marketing plus 3,500 free contacts that fit their unique ideal prospect when they sign up by November 25, 2016. Register for the event.

 

About Marketopia

Marketopia, The Growth Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world expertise that was used to transform a $24,500 investment into one of the nation’s fastest growing and most successful Managed IT firms. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies and channel vendors seeking to grow leads, sales and profit. For more information about Marketopia and its proven systems, visit the company online or call 844-482-4769. To get the latest industry news and trends, read the company’s blog.

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Get the Keys to the Kingdom at IT Nation!

Get the Keys to the Kingdom at IT Nation!

Oct 26, 2016

Marketopia heads to Orlando, Florida for the 12th Annual IT Nation Conference hosted by ConnectWise. From November 9 – 11, more than 2,500 solutions providers will attend the largest event in the technology solution provider industry. There will be more than 200 sessions with in-depth product training plus thought-leadership and business acumen from the most renowned industry experts including our own Marketopia CEO Terry Hedden.

On November 9 at 1 p.m. Terry will lead a workshop entitled “The Ultimate Sales and Marketing Bootcamp.” This four-part course is dedicated to giving sales and business leaders proven marketing strategies they can immediately implement in their business.

 

The agenda includes valuable information that will help leaders:

  • Create a reliable source of inbound leads
  • Increase sales close ratios and margins
  • Hire a sales person that produces
  • Create sales and marketing material that gets signed

 

Attendees can also visit us at booth 101 and receive 50 percent off their first month of marketing plus 3,500 free contacts that fit their unique ideal prospect if they sign up by November 25, 2016.

Other highlights of this event include two keynote sessions, a world-class solutions pavilion highlighting more than 100 vendors, and plenty of time for great networking. So, no matter what role you play in your company, you’ll leave feeling empowered and ready to take it all to the next level.

We hope to see you there!

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Marketopia Heads to Omaha to Share Essential Marketing Tips

Marketopia Heads to Omaha to Share Essential Marketing Tips

Oct 17, 2016

Marketopia is excited to be presenting at the upcoming Tigerpaw Conference in Omaha Nebraska. From October 24 – 28, this event brings together more than 500 attendees and 45 breakout sessions led by Tigerpaw team members, partners and other industry leaders.

Marketopia CEO Terry Hedden will be delivering a presentation on October 26, from 11:30 a.m. – 12:15 p.m., entitled “Step-By-Step Guide to Creating a Managed IT and Cloud Services Lead Machine.” During this session, Terry will help attendees discover the essentials of marketing, the difference between sales and marketing, and how to create a marketing, PR and referral program. Session participants will receive a customizable marketing plan template with instructions on how to leverage it to create a marketing plan based on their unique goals and budget.

Attendees can also visit us at booth 17 and receive 50 percent off their first month of marketing plus 3,500 free contacts that fit their unique ideal prospect if they sign up by November 11, 2016. Other highlights of this event include a Halloween Ball and a night on the town at the Strategic Air Command and Aerospace Museum.

We’re thrilled to be a part of this event and we hope to see you there!

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Marketopia Heads to Omaha to Share Essential Marketing Tips

Marketopia to Speak at Tigerpaw 2016 Conference

Oct 17, 2016

Marketopia to Speak at Tigerpaw 2016 Conference

Tampa-based Technology Marketing and Sales Enablement Company to Presentat IT Industry Event in Omaha, Nebraska

Clearwater, FL (DATE, 2016) – Marketopia—a Clearwater, Florida-based marketing, demand generation and sales enablement agency built on real-world IT channel experience—today announced that it will be speaking at the Tigerpaw 2016 Conference in Omaha, Nebraska on October 24 – 28. The event brings together more than 500 IT solutions providers, VARs, and MSPs for real-world strategic content presented in hands-on working sessions.

Marketopia CEO Terry Hedden will be delivering a presentation on October 26, from 11:30 a.m. – 12:15 p.m., entitled “Step-By-Step Guide to Creating a Managed IT and Cloud Services Lead Machine.” During this session, Terry will cover the role of marketing, lead conversion, budgeting for success as well as partnering for success.

“I always look forward to presenting at events like Tigerpaw. Members of the IT services community come together in an intimate environment to share information, develop relationships and learn new ways to grow their business. Attendees come away with actionable knowledge that helps them improve their business and be more successful.”

Attendees can also visit Marketopia at booth 17 to receive 50 percent off their first month of marketing plus 3,500 free contacts that fit their unique ideal prospect when they sign up by November 11, 2016.

This year’s Tigerpaw Conference delivers a jam-packed agenda with 45 breakout sessions by fellow MSPs, VARs and industry leaders. There will also be a Halloween Ball and a special night on the town held at the Strategic Air Command and Aerospace Museum. This event is an ideal conference for networking and quality education sessions. Register for the event.

 

About Marketopia

Marketopia, The Growth Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world expertise that was used to transform a $24,500 investment into one of the nation’s fastest growing and most successful Managed IT firms. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies and channel vendors seeking to grow leads, sales and profit. For more information about Marketopia and its proven systems, visit the company online or call 844-482-4769. To get the latest industry news and trends, read the company’s blog.

 

About Tigerpaw

Founded in 1984, Tigerpaw Software remains firmly on the cutting edge of business software development with an ever-expanding set of field service management and professional services tools that allow clients to sell more, service better and grow. Tigerpaw Business suite has empowered more than 35,000 users worldwide to better manage customers, increase revenue and integrate business functions. Leading the charge, they provide an end-to-end solution that ties all aspects of a business into a robust, single application. For more information about Tigerpaw and their services, visit them online or call 800-704-9009.

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Why Use Data Driven Marketing?

Why Use Data Driven Marketing?

Oct 14, 2016

At the heart of good marketing is good data. With a whirlwind of data flowing in every day, marketing is no longer a guessing game. In fact, 64 percent of marketing executives “strongly agree” that data-based marketing is crucial to success in a hypercompetitive global economy. Data has the ability to tell you who your customers are, what will keep them loyal, what offers they’ll respond to and how to drive higher revenue.

 

Use Data to Understand Your Audience

It’s very likely that your existing customers have a list of common traits. Whether that’s income, age, gender, location, occupation or hobbies, you can use collected data to target prospects with similar characteristics. According to Content Marketing Trends, both B2B and B2C marketers tailor their content heavily around industry trends and profiles of individual decision-makers.

 

Reach Customers at the Right Time

By collecting and monitoring data on how people interact with your organization, you can begin to recognize patterns and reach customers more effectively and efficiently. If your calling data shows a customer rarely answers the phone in the morning, then next time, you should call in the evening. You’ll also be more aware of the best time to send out emails and newsletters based on open-rates. It’s not about what time works best for you—it’s what works best for your clients and prospects.

 

Build Stronger Relationships

According to Aberdeen Group, data-driven content marketing strategies generate five times more marketing revenue than standard content marketing strategies. When content is targeted and customized to unique buyer personas, consumers pay attention and are more likely to purchase. Collecting data on what elements of a newsletter, direct mailer, blog post, or social media post your audience responds to is important so writers and designers have a better understanding of what aesthetics and messages they should implement or focus on.

The volume of business data worldwide, across all companies, doubles every 1.2 years. So, there’s a lot of data that can be collected. Marketopia uses data-driven strategies to enhanced the effectiveness and measurability of all our marketing campaigns to create more leads, more sales, and more profit for our clients. If you’re interested in learning more about Marketopia and how we leverage data to deliver successful marketing campaigns, contact us today.

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