Leveraging Marketing to Maximize Leads

Leveraging Marketing to Maximize Leads

Marketing is the key to growing any business. Most large corporations have their own internal marketing department to handle all of their marketing needs. However, many small to medium-sized businesses don’t have the funding or resources available to host one marketing employee, let alone an entire marketing department on their own…. Or, so they thought.

The solution? Outsourced marketing, the answer to every managed service provider’s marketing needs. A marketing partner can provide the whole package to IT service companies and cloud service providers at just a fraction of the cost of hosting marketing in house.

By now you’re surely wondering, “What? But how?” The benefits of outsourcing your marketing greatly surpass the advantages of hosting your own marketing department in house, and here’s why:


1) Reduce Your Overall Marketing Cost

Many companies spend a huge budget on their marketing departments each month due to employee salaries, tools necessary for research and to execute campaigns. When you partner with a marketing company, you’re not paying salaries to a whole team, your employees aren’t wasting their time and other talents trying to learn the marketing world, which causes your overall marketing cost to reduce significantly. When you partner with a marketing firm, small to medium-sized businesses receive the opportunity to have the same, if not greater, advantages that big corporations have with larger budgets. For example, with Marketopia’s reasonable partner marketing prices, closing on just one lead can help cover all of your monthly outsourced marketing costs.


2) Increase Profit

Partnering with a marketing firm provides your business with the total package. You receive all the perks of having your own internal marketing department without the added stress. Partner marketing gives you access to marketing experts, a custom marketing strategy for your business, marketing material creation from new websites to direct mail pieces, monthly newsletters, proposal contract templates, social media management, increased lead prospects, sales training collateral and much more. Best of all, Marketopia includes many of these many of features in base marketing packages. All of these features bring you new business, allowing you to increase your overall profit.


3) Ability to Measure your Successes

When you outsource your marketing, you not only gain access to an entire team of marketing experts, you also gain access to their resources. A marketing firm focuses on your marketing 24/7, allowing you to focus on your business. Many small and medium-sized businesses have little to no time to devote to marketing. Marketing professionals utilize many different tools that can help provide valuable data and research for your business. Marketopia offers their clients monthly updates to show them where their money is going and how effective their marketing plan has been. This allows clients to evaluate whether or not the plan should be altered to increase results, or stay the same due to success.

Marketopia clients are seeing sales increases in as little as 12 days due to marketing efforts! Outsourced marketing provides small to medium-sized businesses the ability to market as if they were a larger corporation.


New Year, New Marketing Strategy

New Year, New Marketing Strategy

A few short weeks ago, the world welcomed 2015 with open arms. For many people the new year marks a time for a clean slate and a new beginning, so why not apply the same principle to your company’s marketing strategy?

Last year we saw a giant leap toward content marketing, and we can expect to see it gain even more popularity in 2015. According to the Content Marketing Institute, 70% of B2B marketers are creating more content than they did one year ago. If you’re just joining the content marketing movement, don’t worry, we’ll get you up to speed.

Content marketing is the process of creating, updating and sharing quality content related to your business in order to educate prospects and clients, thus turning them into lifelong customers.

Content marketing can allow your business to really become a value to your customers all the time instead of just when they are utilizing your services. When was the last time you provided your customers with valuable information without a price point attached? It’s important to stay valuable to customers and prospects at all times. Through content marketing your company will stay relevant to your target market.

But how can you tell if your content marketing is truly working? A survey conducted by the Content Marketing Institute showed that 63% of organizations said website traffic was the most popular way to measure success. Other measurement methods included sales lead quality, SEO rankings, inbound links, feedback customers and subscriber growth.

A new marketing strategy can be a large task for any business to tackle on their own. Not to mention, things can get even more difficult when you throw other marketing elements into the mix like social media management, search engine optimization, email marketing and more.

If you want to give your marketing strategy a fresh start for the new year, but don’t have the time or resources to handle everything on your own, contact Marketopia and find out how we can make 2015 your company’s best year yet!