Prospective clients often come to us and question the value of traditional marketing in this era of digital media. They note the cost of postage versus the cost of email and talk about how often they get emails…to which we respond that they are exactly right. Email is...
We are often asked what is most critical to ensuring success in marketing. The answer is consistency. Investing in a single touch for a prospect is throwing money down the drain…you must consistently and regularly touch base with them to ensure they recall your name...
