However, generating new leads is no longer as simple as publishing a print ad with your phone number. According to HubSpot, 61 percent of marketers say generating traffic and leads is their top challenge. To overcome this, marketers and businesses are using digital marketing to find their leads.

Here are four ways to get more leads from digital marketing:

Don’t Ignore Social Media

If you have Facebook or LinkedIn pages for your business but you seldomly use them, you’re missing out on potential leads. By posting content such as blogs or videos organically, you have an opportunity to engage with your followers, answer questions and develop your company as a thought leader in your industry.

You can also purchase social media ads that target specific users based on factors such as age, industry and recent online activity to increase company exposure. These ads will cut through the clutter of your potential lead’s newsfeed and give you a chance to make an impression.

A combination of a paid and organic strategy can be beneficial for establishing awareness and credibility in the eyes of your potential leads.

Post SEO-Rich Content on Your Website

Having an attractive website is a great way to stand out from the crowd, but you also need strong content on your webpages. Creating landing pages and blogs on topics your potential leads care about is a great way to raise the search engine ranking of your website. These pages should have engaging content with common keywords used throughout.

Over time, your website will appear higher in search engine results because fresh, relevant content always trumps stale, outdated content.

Leverage Search Engine Marketing

Posting SEO-rich content is a great long-term strategy, but what if you need leads now? If you’re willing to pay for it, you can move to the front of the line of search engine results. Search engine marketing allows companies to pay for their ads appear at the top of sites like Google and Bing. That way, your company is the first thing a prospect sees when they search for a keyword that matches your ad. Some of the benefits of SEM are that you can find users who are actively searching for terms relevant to your business and optimize your campaign with real-time analytics.

Try Programmatic Advertising

Another paid strategy to consider is programmatic advertising. This strategy allows you to target your ideal lead on the websites they visit most. An added benefit of this lead generation method is that it allows you to get very detailed when finding your ideal lead because there are more data points available to narrow down the search. Plus, instead of paying a flat fee for each ad view — regardless of quality — you can pay more or less based on the overall quality of the view, known as an impression.

How Marketopia Can Help

Digital marketing can seem like a tough topic to master, but it’s possible when you have the right teacher by your side. Marketopia will be hosting its annual 4U2GROW conference, October 9-11, 2019 in Clearwater, FL. This is your opportunity to learn more about digital marketing and other best practices to improve your business. Register now to get your FREE conference passes.

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Especially in the technology space, sales and marketing are simultaneously the biggest opportunity for increased sales and the biggest gap in being able to increase your revenue.

In order to drive demand through partners and enable them to be better sellers, we’re here to discuss how to best interlock both your marketing and sales at their core to help your business grow.

Picking the Right Partners

As a rule of thumb, businesses within the IT channel align better when each one uses complementary technologies and business practices. With some basic research and general knowledge of your business, it should be fairly simple to select the right partners and help them better understand how to communicate the value of your solutions. The stand-out candidates should have value-added services that go along with the work your company does.

Knowledge Is Power

A crucial step in aligning your channel marketing and channel sales is by educating partners. Teaching them to promote within the channel in the same manner as you do is paramount for success. This can be done by instructing direct sales representatives to share knowledge with indirect peers involved in the process. Establishing this open dialogue will allow you both to embrace mindshare and better support your solutions. This ensures that everyone is clear on the marketing strategy and can effectively pursue and close leads.

Trust and Inclusion

An open dialogue is very important for the successful alignment of your channels. Being collaborative and transparent in business dealings with your partners helps you build a relationship based on trust, which leads to mutual benefits and long-term bonds. This includes having your channel partner representatives up to date with current deals and strategies. Your reps are always an asset and it’s important to keep them working in tandem with your sales team to facilitate the flow of important information.

Reward a Job Well-Done

Invest in your partnerships’ current and future success. Create a sales promotion incentive fund (SPIFF) that will help your partner grow with much-needed funds to build their infrastructure and staff. This will benefit you in the long run as each partner will be equipped to take on more clients and better support your efforts in the channel. Additionally, it doesn’t hurt to reward your in-house sales team. Incentives always boost morale and work ethic in a competitive environment.

Try a PRM

Eventually, your business will reach a point of growth where it will benefit from a partner relationship management system (PRM). This system automates not only your channel sales activities, but also marketing operational tasks and finance and business operations teams. It engages across direct and indirect channels giving a top-down view of partner activity. A PRM facilitates many avenues for vendors to support partners. PRMs are a hit among sales teams for their versatility in managing deal registrations, improving access to marketing development funds and sales promotion incentive funds, and tracking opportunity milestones.

How Marketopia Can Help

Marketopia’s expert team has the know-how to get your sales and marketing channels working together better than ever before. Get in contact with us today and see how we can help your business achieve more leads, more sales and more profits.

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