Marketopia’s Terry Hedden Named as One of ChannelPro’s 2016 20/20 Visionaries

Marketopia’s Terry Hedden Named as One of ChannelPro’s 2016 20/20 Visionaries

Managed IT services marketing & sales firm leader among 2016’s most influential channel pros

May 16, 2016—ST. PETERSBURG, FL, (—Marketopia, an IT marketing agency specializing in innovative and powerful demand generation for Managed Service Providers, announced today that CEO Terry Hedden was added to ChannelPro’s 2016 list of 20/20 Visionaries—a list that includes ChannelPro’s 20 most influential SMB channel players and 20 savviest channel pros. It’s the second year running that ChannelPro set out to identify the 20 wisest channel players in the vendor, analyst, and consulting communities and the 20 most farsighted channel pros in the partner community.

As the former owner of a successful managed services practice, Hedden once spent so much time answering questions about his company’s best practices, he decided to make sharing them his full-time job. Today, Hedden runs not one but two channel-oriented consultancies: Cloud Guru, which helps channel pros transition to cloud computing, and Marketopia, an outsourced marketing services agency for VARs and MSPs.

“Marketopia and Cloud Guru are all about being agents of change and guiding profitable transformation within the channel,” says Hedden. “I’m truly honored to be recognized by ChannelPro as one of the most experienced, insightful experts in the SMB channel—it’s industry confirmation that we’re definitely making a difference.”

Hedden sees two trends coming on fast. First, “MSPs are learning how to increase margins by bundling in services around cloud offerings to form true end-user solution. ” His second prediction is continued consolidation in the managed services partner community, leading to increased profitability for the fewer, large businesses that emerge.


About Marketopia

Marketopia, The Lead Machine, is an IT service marketing agency uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world knowledge. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit the company’s website. To learn more now, call 844-482-4769. To get the latest industry news and trends, read the company’s Blog Bits. To engage with Marketopia online, like us on Facebook, follow us on Twitter and connect with us on LinkedIn.


About Cloud Guru

Founded in 2013, Cloud Guru LLC is a leading provider of strategic solutions and business transformation services in the IT industry. The company is built on the fundamental belief that firms that know more will sell more. Headquartered in St. Petersburg, Florida, Cloud Guru offers an in-depth experience in Managed IT, Cloud services and consulting with over 10 years of direct resale experience and three years of consulting for vendors and solution providers focused in the IT Channel, including CompTia, Adobe, Autotask, Kaseya, Carbonite, TechData and many more.



What’s so powerful about a case study?

What’s so powerful about a case study?

Remember Show and Tell when you were in grade school? There’s a reason why everyone loved it. The saying ‘seeing is believing’ is true when it comes to communication that’s memorable and credible. Your prospects want proof before they invest in your solutions. Case studies give you the perfect opportunity to, not simply tell them what you can do but, show them how you’ve helped other companies like them successfully solve problems and accomplish goals.

Here are just a few reasons why case studies should be a mandatory item in your marketing toolkit:


They build trust and buy-in

According to Crowdtap’s research, people consider user-generated content 20 percent more influential, 35 percent more memorable and 50 percent more trustworthy. Case studies share real results straight from the source, taking trust to a whole new level.


They tell a story

Case studies bring your business to life. Plus, a real-life example makes it easier for them to see themselves using your solution to solve similar challenges.


They answer key questions

A CMO Council survey found 94 percent of B2B decision makers circulated content across organizational tiers and to multiple stakeholders. Case studies show a direct payoff, plus resolve a lot of your prospects common concerns and objections.


They can be promoted across channels

Prospects who are midway through the buying cycle use search engines and social media platforms to find specific information. Case studies are ideal to serve up as relevant content via search, social and email.

Marketopia’s exclusive marketing plans include case studies as one key component of a powerful end-to-end lead machine that accelerates growth. Contact us today and we’ll show you, not just tell you, how we can help you grow.