Spring officially arrived March 20. It’s time for the daunting task of spring cleaning! You’re familiar with the routine of tidying up your home, yard and vehicle. And, you can even tidy up your business … vacuum floors, dust desks and wipe windows.

However, spring cleaning also denotes a “fresh start.” So, it’s the perfect time to “clean up” your brand.

Awaken Your Business Website

When’s the last time your website was bathed with a breath of fresh air? The layout, content, images, forms, and everything else that makes it inviting and lead generating. If you can’t remember, it may be time to rejuvenate it.

Ask yourself these questions:

• Is your site difficult to navigate?
• Are any pages missing text?
• Does your site look old and outdated?
• Is your message inconsistent with your sales and marketing objectives?
• Is SEO and SEM downplayed in getting your site noticed?

If you answered yes to any of these questions, it’s time to get to work. If you feel like you’re not sure or may be biased, request a marketing expert to help you look through your site and give you feedback.

“But my website is fine,” you say with a wave of your hand. Au contraire! You only get one chance to make a good and lasting first impression. And, when there’s a Google search results page filled with dozens of competitors, your brand and presence means everything.

Hone Your Customer Service Skills

Customers make your business thrive. That’s why spring cleaning is a perfect time to reflect upon and “clean up” your customer service skills. To give your brand the proper voice.

Sometimes, we get caught up in the humdrum of our everyday work routine. We become robotic. This is problematic for your brand. Customers and prospects don’t want to deal with someone who is cranky, sounds bored, or has no idea what he or she is talking about.

Each client and business is unique. They deserve personalized care and attention. When assisting your clientele, remember to:

• Treat them the way you want to be treated.
• Remain calm.
• Be honest.
• If you make a mistake, own up to it
• Make it right for your customers.

Good business integrity works wonders for your company’s image. Businesses that deliver exceptional customer service are the ones that get referred to friends and family. They receive raving reviews for the world to read.

There are so many things you can do now, and always, to tidy up your company’s brand. But, we suggest starting with these. A website refresh and a customer service clean up can go a long way toward invigorating your brand.

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Yes, it’s true … executing effective marketing is a critical element to the success of your business. Nowadays, it takes more than just kissing a Blarney Stone to eloquently persuade your business to grow … or even to simply keep it in business.

But, laddies and lasses, many businesses don’t have an efficient marketing strategy in place. And still, many of those expect to find the

pot o’ gold at the end of the proverbial business rainbow.

So, with St. Patrick’s Day upon us, we rolled out some enticing limericks to not only get you in the spirit of wearing green, but to also show you how Marketopia and its marketing strategies can help grow your business into getting more green.

So go ahead and put down your green beer … this is important!

The best thing about marketing management,
is that your business doesn’t go on a tangent.
With marketing in play,
leads will come your way.
It will make your brand presence extravagant.

There are many different ways to market,
To ensure you reach your target,
From traditional to new age,
There are tons of ways to engage,
If done right your revenue will skyrocket!

If you want your business to grow,
there are a few things you must know.
Our monthly newsletter,
will make your business much better.
New customers are sure to be in tow!

It is important to have great written material,
because it is like your company’s arterial.
Copywriters and content creators,
are truly marketing gladiators.
Their work will make your business imperial.

The thing you should know about direct mail,
is that it travels much faster than a snail.
People will dance in their socks,
when receiving a postcard that rocks.
It ensures your company will prevail!

When it comes to SEO and SEM,
They work for you AM and PM.
Working 24 hours around the clock,
The results are sure to shock …
When your search rankings are in the top 10!

If you are an MSP,
marketing is your key.
We’ll make you a new website today,
to find leads without delay.
Marketopia has a 100% satisfaction guarantee!

Cheers, and Happy St. Patrick’s Day!

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Bow and arrow. Needle and thread. Pen and paper. These are renowned tools that work well in sync.

Wine and cheese. Oreos and milk. Even peanut butter and jelly! These are all appetizing combinations that make us feel good.

All of these items complement each other so well.

In the world of marketing, we have a lesser known, but equally prominent and tantalizing combination of SEO and SEM. It’s a recipe for measured results. And, it also satisfies our appetite for success.

So, what exactly can SEO and SEM do for your business?

One of the major benefits of this dynamic duo is that it can increase traffic and bring qualified leads to your business through your company’s website.

SEO, SEM Rule!
If your company is on the fence or hasn’t yet delved into SEO and SEM, here are some quick hits that can help you better understand the similarities and differences between the two:

• SEO stands for Search Engine Optimization.

• SEO is the process in which popular keywords and phrases are used to increase a website’s ranking on a Search Engine Results Page (SERP) at no cost. You may hear the term “organic search” associated with SEO.

• SEM stands for Search Engine Marketing.

• SEM is a form of Internet marketing that promotes your website via paid advertising and keyword optimization. This process requires paying a fee to guarantee your website ranks on SERPs. You may hear the terms “paid search,” “pay per click (PPC)” or AdWords associated with SEM.

• SEO and SEM are similar, too. Both use keywords or key phrases to boost page rankings on SERPs. However, they should be used to complement one another, not to replace the other.

• SEO and SEM both require strategic research in order to figure out how each will best benefit your business.

• SEO keywords are more general. They are used mostly by those who are looking for answers to questions, doing research, or trying to learn more about a product or service. Whereas, SEM keywords are highly specific and are used primarily by those who are ready to purchase a product or service.

• SEO is free and organic. It can take days, weeks or even months to begin seeing positive results.

• SEM is a form of paid advertising. The results are almost immediate!

• For SEM, you set a budget for your PPC advertising so you only spend a certain amount daily. You also set specific time periods throughout the day for your PPC keywords.

• With a set budget for your PPC advertising, SEO now comes in handy. If your PPC budget gets used up for the day, your SEO still keeps your website ranked on SERPs.

• SEM strengthens your SEO strategy. Reviewing PPC data lets you see which keywords and terms are providing the most conversions. This allows you to determine which keywords are best for your website’s title tags, Meta tags and content keywords. It gives you a better chance to raise your organic search rankings.

• SEO and SEM increase traffic to your website. If your site is one of the first links on a SERP, then you get more traffic than if it’s listed four pages back.

• Another plus for PPC advertising is that your website can get listed at the top or along the right side of a SERP. This lifts the prospect of someone visiting your site.

To do SEO and SEM right, it takes time and dedication. It’s not a one-time process. Each needs attention daily to monitor trends and statistics.

So, as SEO and SEM become more and more popular for businesses to practice, it’s crucial for you to understand:
• What they do
• Why they are different
• How they work together to benefit your business.

Need to learn more about SEO and SEM? Not sure where to start? Don’t have the necessary time or resources? Let Marketopia unlock the doors to SEO and SEM for you. We can become the key to effectively grow your business!

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