Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Cheers to Us! The Marketopia Family Celebrates a Special Milestone

Last week marked the first-year anniversary of Marketopia!

August 26, 2014. It’s the day we opened our doors for business near downtown St. Petersburg, Florida. It’s the day we brought together our many years of channel IT expertise, channel sales and marketing experience and deep industry relationships. It’s the day we set out to improve – no, catapult to the stars – the businesses of resellers, MSPs, VARs, distributors and technology vendors.

A year later, we are proud of what we’ve accomplished. We’re exuberant about the growth of our clients. We’re excited about the notches in our belt as we’ve tightened our focus to enable us to grow and grow for years to come by helping make a difference for technology companies.

One year is a big milestone for any company. That goes doubly for us, a unique business focused on igniting and launching sales and marketing solutions for IT services firms.

So, we want to share a bit of perspective on what we’ve accomplished during the past 12 months:

  • We were selected and honored as a Worldwide Top Channel Influencer in 2015 by Penton Technology Group’s TheVARGuy.com.
  • We were recognized as a prominent Vendor to Watch by The ChannelPro Network.
  • We have appeared and spoken at nearly 60 industry events, reaching more than 25,000 resellers.
  • We have contributed, and continue to do so, to Penton’s IdeaXchange at MSPmentor.net, TalkinCloud.com and TheVARGuy.com.
  • We have launched the 4u2grow international roadshow dedicated to helping MSPs grow.
  • We have added Appointment Setting and Prospect Engagement Consultant teams as part of our sales and marketing services for clients.
  • We have staffed our company team with more than 20 members committed to client success.
  • We have reported 100% company growth during each fiscal quarter.

 

A whirlwind of a year down the road, we now look back with gratitude to the many that have put their faith in Marketopia. We are proud of what we have been able to do together so far, and are excited about the tremendous growth and change that 2015 has brought for us, our clients and our partners.

 

Looking Forward to Year #2

It has been a great year, and we have even bigger plans for next year. Enlarging our team to handle even more clients. Expanding our sales and marketing services to keep our reseller and MSP clients growing. Working with technology vendors to develop their channel sales in ways they have never thought of before us. And, much more.

We have learned a lot, heard great feedback from our communities, and remain hard at work every day on fulfilling our mission to become the most trusted sales and marketing IT services agency. We believe now, more than ever, that Marketopia can help transform and evolve IT services firms for the better.

Let’s make this next year even more than last year. Cheers, and happy anniversary to us!

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Marketopia CEO Terry Hedden Presents Online Training to Jump-Start MSP Marketing

Marketopia CEO Terry Hedden Presents Online Training to Jump-Start MSP Marketing

Marketopia, a specialized source of innovative and powerful demand generation, marketing and sales solutions and team training for IT service companies, today announced that Chief Executive Officer Terry Hedden will present an online training course in association with MSPmentor—the ultimate guide to managed services, the leading global destination for MSPs and a digital property of Penton Technology.

Hedden’s presentation entitled “Creating a Managed IT Services Marketing Lead Machine” begins at 11AM EDT, Tuesday, August 25, 2015. To register for the 90-minute event and learn more about the session details, go to mspmentor.net. Hedden will also be available during the scheduled presentation to answer questions.

Hedden’s one-session training course is designed to show MSPs looking to boost MRR and net profit how to consistently produce more qualified managed IT and cloud solution leads. Just for joining the session, each attendee will receive a complimentary customizable marketing template from Marketopia to develop an effective and efficient marketing plan for any MSP business.
“Marketing for managed IT services continues to evolve and expand,” Hedden said. “The objective is to educate attendees about the strategies needed to quickly grow their business. We will take them through ways to best plan and assess their marketing investments, and to better understand the effectiveness of marketing campaigns.”

To register for the 90-minute event and learn more about the session details, go to mspmentor.net. The cost for enrolling in this course is $99.

 

About Marketopia

Marketopia, The Lead Machine, is an MSP marketing firm uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world knowledge. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit the company on the web at https://marketopia.com. To learn more now, call 844.482.4769. Also, to get the latest industry news and trends, go to https://marketopia.com/blog; like us on Facebook at https://www.facebook.com/MarketopiaMarketing; follow us on Twitter at twitter.com/marketopiatlm; and connect with us on LinkedIn at https://www.linkedin.com/company/marketopia.

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The original release can be found at https://www.prweb.com/releases/2015/08/prweb12912198.htm.

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Marketopia CEO Terry Hedden Named a Top Influencer of the Worldwide VAR Channel

Marketopia CEO Terry Hedden Named a Top Influencer of the Worldwide VAR Channel

Managed IT services marketing & sales firm leader among Top 50 of Penton Technology Group’s The VAR Guy Channel Influencers List for 2015

Marketopia, a specialized source of innovative and powerful demand generation, marketing and sales solutions and team training for IT service companies, today announced that Chief Executive Officer Terry Hedden has been named among the Top 50 Channel Influencers by Penton Technology Group’s The VAR Guy. The inaugural list recognizes the best and brightest in the solution provider channel, according to Penton, a media provider of the latest news about information technology. It was compiled from a global survey of The VAR Guy site readers conducted earlier this year and industry knowledge shared by the site’s editorial staff.

“Terry is truly honored to be selected as one of the top tech influencers who is dedciated to VAR marketing and the MSP channel,” said Andra Hedden, CMO at Marketopia. “It’s exciting to see The VAR Guy establish a catalog of the IT channel’s most influential leaders and industry game-changers. We congratulate all of this year’s top channel influencers, and we celebrate with them as they each continue to contribute to the IT channel’s growth and prosperity.”

Terry Hedden is recognized for founding one of the largest MSPs in the world, then becoming a professional industry speaker and consultant after recently selling that company. He speaks at more than 50 events each year, reaching thousands of VARs, MSPs and vendors. His presentation topics range from cloud and managed IT services to sales and marketing best practices. He also consults with VARs and MSPs on topics such as cloud computing, managed IT services and entrepreneurship, as well as with vendors, such as AVG, Apple, CompTia, IBM, Synnex, and many more.

This is the first time The VAR Guy has distinguished the men and women who have made an impact on the channel, said Charlene O’Hanlon, Senior Executive Editor/Content Director at The VAR Guy.

Added Marcia Parker, Executive Director at Penton: “This is an extraordinary time for the channel as solution providers and vendors alike adapt their growth strategies for the changing market. There’s a lot to learn from these industry leaders.”
About Marketopia

Marketopia, The Lead Machine, is a firm uniquely positioned with expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, MSPs and VARs. The company’s system is based on real-world knowledge. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit. For more information about Marketopia and its proven demand generation system for managed IT services, visit the company on the web at https://marketopia.com. To learn more now, call 844.482.4769. Also, to get the latest industry news and trends, go to https://marketopia.com/blog; like us on Facebook at https://www.facebook.com/MarketopiaMarketing; follow us on Twitter at twitter.com/marketopiatlm; and connect with us on LinkedIn at https://www.linkedin.com/company/marketopia.

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The original release can be found at https://www.prweb.com/releases/2015/04/prweb12679276.htm

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Vendor to Watch: Marketopia

Vendor to Watch: Marketopia

When there’s no time in your schedule for marketing, there’s Marketopia, a demand-generation and marketing service that does all the work for you.

Some MSPs complain that there’s not enough time in their schedules for marketing. Others make only a cursory effort to pursue opportunities outside of customer referrals. Enter Marketopia, an outsourced marketing partner for MSPs as well as VARs looking to transition to managed services. “That’s our market niche,” says Marketopia CEO Terry Hedden. “They’re managed service providers? We’re managed marketing. We integrate with their CRM, PSA, and RMM tools to do marketing under their logo, on their behalf, to make their phone ring.”

It’s easy to understand why the company has been enrolling one or two new customers a week. “We do email marketing and newsletter marketing, SEO, SCM [search content marketing], direct mail, and we give a seminar and a webinar each month for each customer,” says Hedden.

To ensure clients are prepared for growth, Marketopia offers a library of training materials and other services. “We help them with financials and a business model. We help them with their tools. We help them find salespeople who will be successful. We give them proposal templates, all their contracts. It’s a marketing and sales empowerment solution,” says Hedden, whose system is based on his 12 years’ experience building an award-winning, fast-growth managed services firm.

When asked how his company differs from other sales and marketing firms that cater to the channel, Hedden says, “That’s a very easy question. There are a lot of people who preach something but have never done it themselves. Their advice is theoretical, whereas I built a 50-person MSP with no capital, no nothing.”

But the bottom-line differentiator, say Hedden, is this: “We actually do [the work] for the MSP, and the difference is substantial. It’s a set-it-and-forget-it type model. It only requires two to three hours a month of the MSP’s time to help us help them. The rest is them handling the leads and closing the business.”

Marketopia’s services start at $999 a month. “It’s not hard to cover $1,000 a month when you’re an MSP; it’s one customer,” he says. “That’s one of the reasons it’s worked is that we can pay for ourselves quickly and then start producing a huge ROI on that investment.”
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The original story can be found at https://www.channelpronetwork.com/article/vendor-watch-marketopia

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