Marketopia Wins Best of Show at ITEXPO Florida 2016: TMC selects The Lead Machine as a top innovator on the ITEXPO show floor

Marketopia Wins Best of Show at ITEXPO Florida 2016: TMC selects The Lead Machine as a top innovator on the ITEXPO show floor

NORWALK, Conn., February 4, 2016 (Newswire.com) – Marketopia, an IT marketing agency specializing in innovative and powerful demand generation, marketing and sales solutions as well as team training for IT service companies, announced today that The Lead Machine marketing services platform was selected as a winner of the Best of Show Award for Most Innovative Product at ITEXPO, held January 25-28, 2016, at the Greater Ft. Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida. Winners of the prestigious Best of Show Award program are reserved for products or services that demonstrate raw creativity and technological innovation.

Marketopia’s The Lead Machine is a marketing services platform uniquely positioned to deliver expertise throughout the entire IT channel from software, hardware and cloud vendors to distributors, managed service providers (MSPs) and resellers (VARs). The company’s system is based on real-world knowledge. Marketopia uses an enterprise-class technology platform, channel marketing experience and deep industry relationships to create a revolutionary approach to outsourced marketing and sales empowerment for IT service companies seeking to grow leads, sales and profit.

“We are thrilled to be recognized and rewarded for the Most Innovative Product award,” said TerryHedden @thedden03, CEO, Marketopia. “Our team has been putting forth great effort to rev up The Lead Machine, empowering MSPs and IT service companies to quickly grow their businesses.”

“The products and solutions nominated for the ITEXPO Best in Show Awards are a true reflection of the industry’s most innovative companies. It’s exciting to see what new technological developments the ITEXPO exhibitors have for us each year,” said Rich Tehrani, TMC CEO and conference chairman. “We are pleased to honor Marketopia for their efforts and creativity in developing advanced, powerful solutions for the business technology marketplace.”

ITEXPO delivers programming that focuses on the latest technologies, regulations, essential issues and trends within the communications industry, including wireless and mobility, unified communication and collaboration solutions, VoIP solutions, cloud computing, customer experience and interaction, and much more. For the latest ITEXPO news, updates and information, follow on Twitter at @ITEXPO.

To read the entire press release, click here.

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And the 2016 ITEXPO Best of Show Award Winner Is …

And the 2016 ITEXPO Best of Show Award Winner Is …

As we’re just getting done shaking off the dust from our fun and successful road trip last week back from ITEXPO in Fort Lauderdale, we checked out our Twitter feeds and guess what we read?

“Congrats to Best in Show winners! … @MarketopiaTLM”

That’s right! #Marketopia won a 2016 ITEXPO Best in Show Award for Most Innovative Product.

An email from the marketing director at Technology Marketing Corporation (TMC)—the expo organizer—hit our inboxes soon after reading the tweet. After congratulating us for this prestigious honor, it read that “Our judges were very impressed with your entry.” Excitement coursed through Marketopia headquarters!

The annual industry award recognizes ITEXPO exhibitors who demonstrate creativity and technological innovation. It places a great emphasis on product feature sets, as well as innovative qualities and the degree to which it contributes to the development of future industry products and services. Needless to say, the judges had a tough job of selecting the winners during the event held January 25-28, 2016, at the Greater Ft. Lauderdale/Broward County Convention Center.

While at ITEXPO, our CEO Terry Hedden was part of a panel discussion about “Leveraging Cloud Services,” and he also led a session entitled “Sales & Marketing: Lessons Learned from the Trenches.” All week, you could find our team at the Marketopia booth talking shop with managed service providers and IT channel companies, having a great time.

“We are thrilled to be recognized and rewarded for the Most Innovative Product award,” Terry says. “Our team has been putting forth great effort to rev up The Lead Machine, empowering MSPs and IT service companies to quickly grow their businesses with more leads, more sales and more profit.”

Rich Tehrani, TMC CEO and conference chairman, said: “The products and solutions nominated for the ITEXPO Best in Show Awards are a true reflection of the industry’s most innovative companies. We are pleased to honor Marketopia for their efforts and creativity in developing advanced, powerful solutions for the business technology marketplace.”

Of course, we were just one amongst many amazing businesses that came out to ITEXPO this year. Here’s the full list of all the 2016 ITEXPO Best in Show Award winners.

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Close More Deals with Better Sales & Marketing Tactics

Close More Deals with Better Sales & Marketing Tactics

Last week, Marketopia CEO Terry Hedden (@thedden03) appeared at ITEXPO in Fort Lauderdale. This is the only event dedicated to communication solutions for the enterprise mid-market, resellers and managed service providers.

While there, he spoke as part of an interactive panel discussion and lead a session for MSPs entitled “Sales & Marketing: Lessons Learned from the Trenches.” Terry’s presentation focused on what it takes to close more deals and find more opportunities for MSP businesses.

In case you missed it, here’s a quick rundown of the key points to help you improve your sales and marketing efforts in order to grow your business.

 

Strong Teams Drive Your Sales Process

Your sales team gets the gears turning by working together – but separately – to make your machine hum. Each team member knows his or her role and understands the importance of that role within the sales process. Whether they are the one focusing on qualifying passive leads, the closer, the cross-seller or the one responsible for a smooth transition to the account manager, they each have a distinctive part to play.

 

Here are three key steps to the selling process:

Prospecting: Defines specific targets based on ideal customer profiles,
as well as leverages advanced prospecting techniques and enables technologies to produce a steady flow of leads.
Sales Team: Finds the right connections and perfect-fitting clients. Then, they close the sale and start clients on a continued process of upselling and cross-selling.

Sell to Success: The circle continues, starting with the team finding the right fits, focusing past the close and finally, pulling, not pushing the sale.

 

Get Physical with Your Professionalism

There’s a reason that “dress to impress” is such a common phrase. This is because not all communication is strictly verbal. How you are perceived needs to be the reality. You have to be able to communicate that you can be trusted, that you are knowledgeable, and that you will create a path to success.

When it comes to your proposals and sales quotes, you want them to also really shine and look professional. Proposals and quotes should:

  • Remind them you are a trustworthy partner.
  • Convey a solutions description in a way that’s easy for them to understand.
  • Convey project tasks.
  • Present solution components.
  • Look perfect; remember, perception is reality and professionalism makes a difference.

 

Measure Results. Learn from Mistakes. Constantly Improve.

Unfortunately, clients rarely come knocking at your front door looking for services and support. Instead, it’s a process that takes a lot marketing efforts to find those leads and turn them into clients. In order to be successful, you have to create a marketing plan that is best for your business.

 

Formulating the perfect marketing plan requires:

  • Strong Commitment
  • Repeated Messages
  • Multiple Mediums
  • Consistency
  • Diligence

 

When it comes to marketing, you must remember that this is not an expenditure. It’s an investment for your business. You must be committed to your plan and stay patient. Create a budget you can stick to; we recommend 3% or more of revenue. Your return on investment (ROI) should be measured quarterly or semi-annually, because it takes time to make a close.

 

Final Note to Consider

There are a lot of moving parts when it comes to successfully marketing your business. It’s not something that can be put on the back burner. You can’t just send out one email every now and then. That’s throwing away your money.

You might want to look at outsourcing if you are not a marketing guru or don’t have the resources for a dedicated marketing professional. Marketopia is an MSP and IT services marketing agency uniquely positioned with expertise throughout the entire IT channel and dedicated to helping businesses just like yours.

At the end of the day, however you go about it, you need a solid sales team, professional proposals and a diligent marketing plan. With these gears in place, your business will be growing faster in no time.

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Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO

Marketopia CEO Terry Hedden to Deliver Cloud Services Presentation for Resellers at MSPEXPO

“Leveraging Cloud Services in the SMB” session to help identify new cloud service opportunities for managed service providers; presented during January 25 – 28 ITEXPO conference in Fort Lauderdale

January 21, 2016—ST. PETERSBURG, Fla.—Marketopia, an IT marketing agency specializing in innovative and powerful demand generation, marketing and sales solutions as well as team training for IT service companies, today announced that Chief Executive Officer Terry Hedden is presenting a session entitled “Leveraging Cloud Services in the SMB.” The hour-long presentation will be delivered at MSPEXPO—a part of ITEXPO, the only event dedicated to communications solutions for the enterprise mid-market, resellers and service providers.

 

ITEXPO and MSPEXPO attendees can also visit Marketopia at booth #241.

Hedden’s presentation is targeted at managed service providers and resellers seeking new opportunities to sell cloud services and ways cloud services can increase their IT sales and revenues, as well as grow their business. Hedden is scheduled to begin at 2PM, Tuesday, January 26, 2016, at the Greater Ft. Lauderdale/Broward County Convention Center in Fort Lauderdale, Florida. To register for the event and attend Hedden’s presentation, click here.

 

Hedden’s session focuses on:

  • Key business trends driving the use of cloud services
  • New opportunities for MSP and reseller businesses
  • Ways to leverage the proliferation of cloud-based UCC and PBXs
  • Creating a revenue model by delivering business apps in the cloud
  • The evolution of on-premises to cloud and what it mean for resellers and their end users

 

To read the press release online at PRNewswire, click here.

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